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element design - Stephan Breier e.U.

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Austrian industrial and product design studio led by Stephan Breier, creating packaging, furniture, tableware and promotional products for brands such as Birkenstock, Mäser, Almdudler and Bene.

Last updated September 29, 2026

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Overview

element design - Stephan Breier e.U. is an Austrian design practice operating as a sole proprietorship (E.U., Einzelunternehmen) under the name of its principal, Stephan Breier. Based in Austria, the studio works across industrial design, product design and packaging design, serving both Austrian and international clients. Its portfolio, as presented on its official website, spans packaging, furniture, tableware, glassware, lighting, trophies and promotional objects. The studio's client list is unusually broad for a small design office. It includes consumer brands such as Birkenstock (legwear packaging), Almdudler (PET bottles and glass bottles/drinking glasses), Rauch (glass bottles and drinking glasses), Segafredo Zanetti (Latte glassware), Saeco (cup series), Philips (digital voice recorder), Rivella (drinking glass), Maresi and Mäser (glass bottles and double-walled glasses), as well as institutional and corporate clients such as the Wirtschaftskammer Wien (Vienna Chamber of Commerce), the Industriellenvereinigung (Federation of Austrian Industries), LSG Sky Chefs and Kaffee Partner. In furniture, element design has worked with Bene on seating and shelving, and it markets its own shelving system under the name 'Element - Blade'. Beyond packaging and furniture, the studio has designed technical and lifestyle products, including the CardioSecur ECG device for Personal MedSystems, personal watercraft for HSR Benelli (Runabout R08 and Standup S08), a bicycle for Pineapple, and a table lamp for Deeply Madly Living. This range illustrates a practice that moves between industrial design, brand packaging and consumer product development rather than specialising in a single category. The company presents itself as a design studio rather than a manufacturer; its output is design services and design concepts that are then produced by client brands. Its official website functions as a portfolio, organised by projects and products, with sections for packaging, furniture and general information. The legal form 'e.U.' indicates a registered sole proprietorship under Austrian commercial law, with Stephan Breier as owner. No parent company or group affiliation is indicated in the available evidence.

History

element design - Stephan Breier e.U. is an Austrian design studio operating as a registered sole proprietorship (E.U.) under the name of its founder and principal, Stephan Breier. The available evidence does not specify a founding year, but the studio's portfolio, as documented on its official website, shows a long-running practice serving Austrian and international brands across several decades of product generations. The studio's work is organised around three broad areas visible on its website: packaging, furniture and products. In packaging, element design has produced solutions for footwear and legwear brands such as Birkenstock (legwear packaging) and Shoe4You (private-label packaging for adult and children's lines, including Basic, Kovo, Junior and S4Y Girls). In furniture, the studio has collaborated with the Austrian office furniture maker Bene on seating and shelving, including the Mezzo chair, the Dexter chair, the Rondo chair and the Element - Blade shelving system. In product and tableware design, the studio has worked with beverage and food brands including Almdudler (PET bottle and glass bottle/drinking glass), Rauch (glass bottle and drinking glass), Segafredo Zanetti (Latte glass), Rivella (drinking glass), Maresi (glass bottle), Mäser (double-walled glasses for the Sri Lanka and India projects), Pitú (stackable glasses for caipirinha), Saeco (Pure Moments cup series) and Kaffee Partner (Coffee Collection cup series). Institutional and promotional projects include the Wirtschaftskammer Wien's LightUp Christmas lighting, the Industriellenvereinigung's Teacher Award trophy, LSG Sky Chefs' economy-class tableware, and Carpe Diem's annual calendar, finest finger food waffle plate and Kombucha glass bottle. Beyond packaging and tableware, the studio has designed technical and lifestyle products: the CardioSecur ECG device for Personal MedSystems, the Runabout R08 and Standup S08 personal watercraft for HSR Benelli, a bicycle for Pineapple, a digital voice recorder for Philips, and a table lamp for Deeply Madly Living. It has also designed the Assisdents LightShield light protection shield and the Leichte Muh milk bottle. This breadth suggests a studio that operates as a design partner across categories rather than as a manufacturer. The legal form e.U. indicates that the business is owned and represented by Stephan Breier personally. No parent company, group affiliation or stock listing is indicated in the available evidence.

Products and positioning

Independent Austrian design studio offering industrial, product and packaging design services to consumer brands, institutions and industrial clients.

  • Element - Blade shelving system

  • Birkenstock legwear packaging

  • Almdudler Sport PET bottle

  • Almdudler Pro Ego glass bottle and drinking glass

  • Mäser double-walled glasses (Sri Lanka, India)

  • CardioSecur ECG device

  • HSR Benelli Runabout R08 personal watercraft

  • HSR Benelli Standup S08 personal watercraft

  • Pineapple bicycle

  • Philips Digital Voice Tracer

  • Deeply Madly Living Celebrity table lamp

  • Wirtschaftskammer Wien LightUp Christmas lighting

  • Industriellenvereinigung Teacher Award trophy

  • LSG Sky Chefs economy class tableware

  • Carpe Diem annual calendar

  • Carpe Diem finest finger food waffle plate

  • Carpe Diem Kombucha glass bottle

  • Pitú caipirinha stackable glasses

  • Kaffee Partner Coffee Collection cup series

  • Saeco Pure Moments cup series

  • Segafredo Zanetti Latte drinking glass

  • Rivella gastronomy drinking glass

  • Rauch gastronomy drinking glass and juice jug

  • Rauch Premium glass bottle

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