Elementor
Corporate brand
UnclaimedElementor is an Israeli software company and WordPress website-building platform known for its visual drag-and-drop editor.
Last updated August 21, 2026
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Overview
Elementor is an Israeli software development company and software brand focused on website creation within the WordPress ecosystem. Its principal product is the Elementor page builder, which enables users to construct and edit web pages through a visual, drag-and-drop interface rather than relying exclusively on code. The product is aimed at a broad audience that includes individual site owners, freelancers, designers, agencies, developers, publishers, and businesses. The company was founded in 2016 by Yoni Luksenberg and Ariel Klikstein. Its product occupies a position between traditional WordPress editing and hosted, all-in-one website builders such as Wix and Webflow. Rather than operating as a separate website-hosting environment, Elementor is primarily used as a WordPress plugin. This allows customers to work within WordPress while obtaining a more visual design and layout workflow. Elementor has offered a free edition and a paid edition known as Elementor Pro. The free version supplies core page-building functionality, while Elementor Pro adds tools intended for more complex websites, including broader design controls and additional capabilities for professional creators. The ecosystem also includes the Hello theme, a deliberately minimal WordPress theme framework designed to work with Elementor. In 2019, Elementor acquired the Layers WP theme brand, expanding its relationship with WordPress themes beyond the page-builder plugin itself. The company developed its presence through the WordPress community and partnerships serving web creators. In 2019, it partnered with A2 Hosting to offer hosting accounts to users. In March 2020, it launched an expert network intended to connect customers and other users with web professionals. These activities supported Elementor's positioning not only as a software tool but also as part of a broader professional ecosystem for designing, building, and maintaining websites. Elementor obtained its first institutional funding round in 2020, raising $15 million from Lightspeed Venture Partners. The business continued to expand the product's international reach: by February 2025, the platform was available in 64 languages and its WordPress plugin had more than 10 million active installations worldwide, according to the cited reference material. BuiltWith statistics cited in the same material indicated that Elementor powered 5.07% of the world's top one million websites at that time. The platform is open source and licensed under GPLv3. In 2025, Elementor introduced AI Copilot, an integrated assistant designed to help users generate content, layouts, and design elements within the page-building workflow. This move extended Elementor from visual page construction toward assisted website creation. Its current identity therefore combines a WordPress plugin, a paid professional product, related themes and services, and an international creator ecosystem.
History
Elementor was founded in 2016 by Yoni Luksenberg and Ariel Klikstein as a software company serving the WordPress website-creation market. Its central product was designed to make website construction more visual and accessible by allowing users to arrange and edit page elements through a drag-and-drop interface. This approach gave WordPress users an alternative to building pages primarily through the standard editor or custom code, while retaining WordPress as the underlying content-management environment. The product developed as a two-level offering. A free version provided basic page-builder functionality, while Elementor Pro supplied additional tools for users creating more complex or professionally managed websites. This structure enabled Elementor to address both entry-level users and commercial web creators. The company also cultivated related products and services, including the Hello theme, a minimalist framework designed specifically to work with the builder. In May 2019, Hello was listed on WordPress.org. That year, Elementor acquired Layers WP, a WordPress theme brand, and partnered with A2 Hosting to provide users with a hosting-related option. Elementor was also recognized by the Israeli business newspaper Calcalist among its selection of promising Israeli startups for 2019. The company expanded its ecosystem in 2020. On March 31, it launched an expert network for web creators, extending the brand beyond software functionality toward connections among professionals and customers. In the same year, Elementor completed its first institutional funding round, raising $15 million from Lightspeed Venture Partners. Elementor's reach subsequently became international. The platform was reported as being available in 64 languages by February 2025 and as having more than 10 million active installations worldwide. The same reference material described it as the most popular WordPress plugin and cited BuiltWith data estimating that it powered 5.07% of the top one million websites globally. Elementor is distributed as open-source software under the GPLv3 license, although the company also offers paid products and services. In 2025, Elementor added AI Copilot, an integrated assistant intended to generate or assist with website content, layouts, and design elements inside the page-building interface. The development reflects the wider movement toward AI-assisted web production while preserving Elementor's core visual-editing proposition. Elementor's history thus shows a progression from a WordPress page-builder plugin to a broader international platform encompassing professional software, themes, creator services, and artificial-intelligence features.
- 2025
AI Copilot introduced
[1]Elementor introduced AI Copilot to assist with generating content, layouts, and design elements within the builder.
- 2020
First institutional funding round
[1]Elementor raised $15 million from Lightspeed Venture Partners in its first institutional financing round.
- 2020
Expert network launches
[1]Elementor launched an expert network for web creators on March 31.
- 2019
Hello theme reaches WordPress.org
[1]Elementor's minimalist Hello theme was listed on WordPress.org as a framework designed to work with the page builder.
- 2019
Layers WP acquisition
[1]Elementor acquired Layers WP, a WordPress theme brand.
- 2019
A2 Hosting partnership
[1]Elementor partnered with A2 Hosting to provide a hosting account option for users.
- 2016
Elementor is founded
[1]Yoni Luksenberg and Ariel Klikstein founded Elementor as a software company focused on WordPress website creation.
Products and positioning
A visual WordPress website-building platform that combines drag-and-drop design, professional site-building tools, themes, and increasingly AI-assisted creation.
WordPress website builder · 2016
Elementor Website Builder
Elementor's core product is a WordPress plugin that provides a visual, drag-and-drop method for creating and editing web pages. Users can arrange page components and adjust their presentation through an interface designed to reduce the need for direct coding. The builder supports responsive website production and is used by individuals, designers, agencies, developers, and businesses. It is distributed in a free edition and a paid professional edition.
Professional WordPress website-building software
Elementor Pro
Elementor Pro is the premium version of the Elementor builder. It extends the basic free plugin with additional functions for creating and managing more complex websites. The product is aimed particularly at professional web creators and organizations that require a wider range of design and site-building controls than the core version provides.
WordPress theme · 2019
Hello Theme
Hello is a minimalist WordPress theme framework created to pair closely with Elementor. Its deliberately lightweight design provides a relatively neutral foundation for pages built with the Elementor editor, allowing the page builder to control much of the site's visual presentation. The theme was listed on WordPress.org in May 2019.
AI-assisted website creation · 2025
Elementor AI Copilot
AI Copilot is an integrated assistant within Elementor's website-building workflow. Introduced in 2025, it is intended to help users generate website content, layouts, and design elements directly in the page builder, extending the platform's visual editing model with generative assistance.
Brand decisions
2025
Add AI-assisted creation with AI CopilotProduct launchBackground
Generative artificial intelligence was becoming increasingly relevant to website design and content production.
Action taken
Elementor introduced AI Copilot inside its page-building environment to assist with content, layouts, and design elements.
Aftermath
The launch expanded Elementor's product proposition from visual editing toward integrated AI-assisted website creation.
2020
Build a creator-services ecosystemStrategyBackground
Elementor's users included web creators and customers who could require professional implementation or assistance beyond the software itself.
Action taken
The company launched an expert network for web creators on March 31, 2020.
Aftermath
The initiative extended the brand's role from a page-building tool toward a network supporting web-creation services.
2019
Acquire Layers WPM&ABackground
Elementor operated in the WordPress website-building ecosystem and sought to expand its relationship with themes as well as page-building software.
Action taken
The company acquired Layers WP, a WordPress theme brand.
Aftermath
The acquisition broadened Elementor's presence in the WordPress theme ecosystem.
Recent events
Reported
Elementor launches Elementor Experts network[3]
Elementor announced the launch of Elementor Experts, a network where users can present their skills and connect with professionals for projects. The service was made available early and free to all professional users.
Reported
Elementor raises $15 million in its first funding round[4]
Elementor announced that it raised $15 million from Lightspeed venture partners in its first funding round.
Reported
Elementor announces Black Friday discounts[5]
Elementor announced a Black Friday promotion offering up to 30% off premium plans for new customers and upgrades for existing customers. The promotion was scheduled to run from November 24 through December 4.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
Sources5 sources
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