Elephant White Cultural Enterprise Co., Ltd.

Elephant White Cultural Enterprise Co., Ltd. (白象文化事業有限公司), commonly known as Elephant White or 白象文化, is a Taiwanese self-publishing and publishing-agency company headquartered in the Taichung Software Park in Dali District, Taichung. It describes itself as Taiwan's first self-publishing company and as the most unrestricted publishing base for Chinese-language authors worldwide. Founded in 2004, the company has spent two decades helping hundreds of authors each year realize their dream of publishing a book, serving writers from age 10 to over 90. The company's core proposition is "free publishing, without constraints" (自由出書，無拘無束). Unlike traditional publishing, where the publisher holds the copyright, decides the book's appearance, and controls distribution and promotion, Elephant White leaves copyright with the author, lets authors decide how many copies to keep, choose their own design style, and participate fully in distribution and marketing decisions. Authors can publish in any genre — literary fiction, inspirational, business and finance, religious and philosophical thought, astrology and fortune-telling, art and creativity, healthcare, biography and memoir — and regardless of their identity or background. Elephant White offers a full-service publishing pipeline. Its basic book production service covers editing and proofreading, ISBN application, interior layout, cover design, and printing and binding. Its refined service adds manuscript interviewing, rewriting and polishing, publishing planning, chart and illustration work, CD pressing, and special binding design. Distribution services place both print and e-books in physical bookstores (including Kingstone, Eslite, and Sanmin), online bookstores (Books.com.tw, MOMO, PChome), libraries, convenience stores, hypermarkets, and overseas channels, as well as digital platforms such as Airiti, HyRead, Kobo, Readmoo, Google Play, and Apple iBooks. Promotion services include bookstore advertising, launch events, press releases, media review copies, and social-media advertising. The company supports both large traditional print runs and small print-on-demand (POD) digital runs. POD runs of 30–200 copies are aimed mainly at keepsakes and commemorative editions, with a minimum run of 30 copies costing roughly NT$25,000–60,000 and taking about two months after contract signing. Traditional larger runs of 300–1,000 copies are budgeted at roughly NT$60,000–120,000 and take about two to three months. Print books can be paired with e-book publication and distribution. Elephant White has a well-developed overseas client base, serving authors in Taiwan, the United States, Canada, Europe, Australia, New Zealand, mainland China, Hong Kong, Macau, Singapore, and Malaysia — more than ten countries — with remote service. It reports that its authors' works have been shortlisted for the Golden Comic Award and the Golden Tripod Award and recommended by the National Museum of Taiwan Literature and other institutions. The company operates with a structured team of about 20 professionals, including several agents, eight editorial and design staff, eight distribution staff, and three management personnel. It moved into the Taichung Software Park in 2018 to provide better service to authors.

Elephant White Cultural Enterprise Co., Ltd. was founded in 2004, making it Taiwan's first self-publishing company. From its early years, the company positioned itself as a publishing base for Chinese-language authors who wanted to publish on their own terms, rather than through the traditional publishing model in which the publisher holds the copyright and controls editorial, design, distribution, and promotion decisions. By 2014, Elephant White had published more than a thousand books, establishing itself as a significant player in Taiwan's self-publishing sector. The company's model proved attractive to a wide range of authors, from first-time writers to those who had been rejected by traditional publishers, and from young authors to seniors over 90 years old. In 2018, Elephant White moved into the Taichung Software Park in Dali District, Taichung, in order to provide better services to its authors. The company has continued to expand its service offerings over the years, developing a comprehensive pipeline that covers manuscript editing and proofreading, ISBN application, interior layout, cover design, printing and binding, distribution to physical and online bookstores, e-book production and distribution, and promotional services. Elephant White has also built a substantial overseas client base, serving authors in Taiwan, the United States, Canada, Europe, Australia, New Zealand, mainland China, Hong Kong, Macau, Singapore, and Malaysia — more than ten countries — with remote service capabilities. The company reports that works it has helped publish have been shortlisted for the Golden Comic Award and the Golden Tripod Award and recommended by the National Museum of Taiwan Literature and other institutions. As of its twentieth year of operation, Elephant White describes itself as having about 20 organized professional staff, including several agents, eight editorial and design personnel, eight distribution staff, and three management personnel. It continues to market itself as the self-publishing service company most often recommended by traditional publishers to authors, and as the most unrestricted publishing base for Chinese-language authors in Taiwan.

• 2018

  The company moves into the Taichung Software Park in Dali District, Taichung, to provide better services to authors.

• 2014

  By this year, Elephant White has published more than a thousand books.

• 2004

  Elephant White Cultural Enterprise Co., Ltd. is founded in Taiwan as the country's first self-publishing company.

Taiwan's first and most unrestricted self-publishing and publishing-agency company, offering authors full copyright ownership, flexible print runs, and end-to-end publishing, distribution, and promotion services.

• 书籍编印(A) 基本作业

  Basic book production: editing and proofreading, ISBN application, interior layout, cover design, printing and binding.

• 书籍编印(B) 精致作业

  Refined book production: manuscript interviewing, rewriting and polishing, publishing planning, chart and illustration work, CD pressing, special binding design.

• 经销上架

  Distribution and placement of print and e-books in physical bookstores, online bookstores, libraries, convenience stores, hypermarkets, and overseas channels.

• 企划宣传

  Promotion planning: bookstore advertising, launch events, press releases, media review copies, social-media advertising.

• POD少量数位印刷

  Print-on-demand digital printing of 30–200 copies, mainly for keepsakes and commemorative editions, with a minimum run of 30 copies.

• 电子书出版与经销

  E-book production and distribution through platforms such as Airiti, HyRead, Kobo, Readmoo, Google Play, and Apple iBooks.

1. 1白象文化::自費出版的領航者selfpublish.my.canva.site
2. 2Elephant White Cultural Enterprise Co., Ltd. - Wikidatawikidata.org
3. 3白象文化 - 维基百科zh.wikipedia.org