Ellis Brooklyn
Product brand
UnclaimedEllis Brooklyn is a fragrance brand offering fine fragrances and perfume mists, with an ingredient philosophy that considers both natural and synthetic materials.
Last updated September 25, 2026
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Overview
Ellis Brooklyn is a fragrance brand whose official website describes its work as creating fragrances that “romanticize our everyday life.” The brand says it has been making fragrances since 2015. Its founder’s note explains that the founder previously wrote for The New York Times Style section for more than a decade, covering beauty, celebrity, and fashion, and that reporting on a fragrance launch sparked a lasting interest in scent and storytelling. The supplied material does not identify the founder by name. The brand’s assortment centers on Eau de Parfum and perfume mists. Its official storefront features fragrances including MYTH, SALT, VANILLA SALT, QUEENS CARAMEL, MIAMI NECTAR, GUAVA GRANITA, and VANILLA RICE, alongside perfume mists such as MARSHMALLOWS, BANANA MILKSHAKE, and MISS AMBER. The site also lists gift sets and limited-edition collaborations, including an AMIKA x ELLIS BROOKLYN Guava Granita dry shampoo and fragrance set. Ellis Brooklyn presents fine fragrance as a sensory and personal form of storytelling. The company says it uses both natural and synthetic ingredients, and explains that it no longer uses the word “clean” because the term is not clearly defined or regulated in the beauty industry. Its stated approach is to focus on the ingredients it chooses and why. The website also describes the fragrances as vegan and cruelty free. The supplied evidence does not establish the company’s headquarters, parent company, ownership, or geographic sales markets.
History
Ellis Brooklyn’s official website dates the brand’s fragrance story to 2015. In its founder’s note, the founder describes a prior career of more than a decade writing for The New York Times Style section, covering beauty, celebrity, and fashion. The founder recalls that reporting on a fragrance launch led to an immediate interest in perfume, and presents scent as a powerful way to tell stories without words. The note connects these scent memories and everyday experiences to the inspiration behind Ellis Brooklyn fragrances. The supplied evidence does not provide the founder’s name or additional details about the company’s launch, corporate structure, or early distribution. The brand’s stated range includes Eau de Parfum and perfume mists. Its current official product listings include MYTH, SALT, VANILLA SALT, QUEENS CARAMEL, MIAMI NECTAR, GUAVA GRANITA, VANILLA RICE, MARSHMALLOWS, BANANA MILKSHAKE, and MISS AMBER, among other fragrances. The site also offers fragrance gift sets and lists a limited-edition AMIKA collaboration involving Guava Granita and a dry shampoo product. Ellis Brooklyn’s philosophy page describes a considered approach to ingredients. The brand says it uses natural and synthetic ingredients, noting that natural ingredients range from essential oils to natural-derived fragrances. It says it has moved away from using “clean” as a label because the term is not clearly defined or regulated in the beauty industry, preferring instead to explain the ingredients it chooses and why. The official site describes its fine fragrances as vegan and cruelty free. A MYTH product page gives an example of the brand’s fragrance storytelling: the scent is inspired by the idea of an urban myth and is described through notes including bergamot, ambrette seeds, cassis, tiger orchid, pink lotus, jasmine petals, patchouli, liquid musks, and white cedarwood. The supplied sources do not establish headquarters, ownership, named leadership, or specific geographic markets.
- 2015
Ellis Brooklyn dates its fragrance story to 2015
Products and positioning
A fine-fragrance brand that frames scent as a way to tell stories and enrich everyday life. It emphasizes its ingredient choices and describes its fragrances as vegan and cruelty free.
MYTH Eau de Parfum
An Eau de Parfum inspired by the idea of an urban myth, with listed notes including bergamot, ambrette seeds, cassis, tiger orchid, pink lotus, jasmine petals, patchouli, liquid musks, and white cedarwood.
SALT Eau de Parfum
An Eau de Parfum listed in the official product assortment.
VANILLA SALT Eau de Parfum
An Eau de Parfum listed among the brand’s best sellers.
QUEENS CARAMEL Eau de Parfum
An Eau de Parfum listed among the brand’s best sellers.
GUAVA GRANITA Eau de Parfum
An Eau de Parfum listed among the brand’s best sellers.
MARSHMALLOWS Perfume Mist
A perfume mist listed among the brand’s best sellers.
BANANA MILKSHAKE Perfume Mist
A perfume mist listed among the brand’s best sellers.
AMIKA x ELLIS BROOKLYN GUAVA GRANITA Perk Up Dry Shampoo & Fragrance Set
A limited-edition collaboration listed on the official product page.
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