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Elmacken is a Swedish electric-vehicle charging network based in Småland.

Last updated August 26, 2026

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Overview

Elmacken is a Swedish electric-vehicle charging network operating in the Småland region. The brand focuses on public high-power charging for battery-electric vehicles and is associated with charging locations in and around Småland. Its two largest identified stations are in central Smålandsstenar and in the Smålandia shopping area in Gislaved, where roads 26 and 27 intersect. The Gislaved site opened in May 2022 with eight Kempower CCS fast-charging units rated at 150 kW each. A larger-capacity site in Smålandsstenar opened in August 2024 with six CCS charging units rated at up to 400 kW each. A defining feature of Elmacken's customer proposition is low-friction access. Drivers do not need to join a membership program or install a dedicated mobile application before charging. Payment can be made by bank card or through Swish, a widely used Swedish mobile-payment service. This approach positions the network as an accessible alternative to charging systems that require registration, app accounts, or subscription arrangements. The network operates in Sweden's electricity price area 3, a relevant consideration for charging-station economics and electricity costs. Elmacken's public profile has also extended beyond its physical sites. Its founders have appeared in Swedish trade-media interviews and podcasts discussing practical and strategic issues in electric mobility, including winter charging, charging-station operating costs, the challenges facing electric vehicles, and the increasing presence of Chinese electric-vehicle manufacturers. The available reference material does not identify a founding year, legal corporate structure, parent company, ownership group, chief executives, or a dedicated corporate website. Elmacken is therefore best described as an active regional charging-network brand rather than as a widely internationalized energy or automotive company. Its documented expansion from the 2022 Gislaved station to the higher-power Smålandsstenar site in 2024 indicates a focus on strategically located, high-throughput charging infrastructure.

History

Elmacken is a Swedish electric-vehicle charging network associated with Småland. Publicly documented information presents the brand primarily through its charging infrastructure rather than through a detailed corporate history. The available material does not state a formal founding year, identify the legal entity behind the network, or name its founders. It does, however, describe a regional network whose activities include the development and operation of public high-power charging stations. The first specifically documented Elmacken location is the Gislaved charging station, inaugurated in May 2022. The station is situated in the Smålandia commercial area, close to the junction of Swedish roads 26 and 27. Its equipment consists of eight Kempower CCS fast chargers, each rated at 150 kW. The location gives the network a presence at a commercial and transport-oriented site, combining access to retail activity with charging demand from drivers traveling through the area. Elmacken later expanded its documented infrastructure with a station in Smålandsstenar, which opened in August 2024. This site has six CCS charging units capable of up to 400 kW. Compared with the 150 kW equipment described at Gislaved, the Smålandsstenar installation represents a higher-power charging proposition intended to reduce charging time for compatible vehicles. The two stations are described as the network's largest locations and form the clearest public expression of its regional operating footprint. The network's service model is designed to minimize barriers to use. Customers do not need a membership or a dedicated application to charge. Payment can be made directly by bank card or through Swish. This model is significant in a market where public charging access is often mediated by operator-specific apps, accounts, or subscription systems. Elmacken instead presents its sites as straightforward, publicly accessible charging facilities. The brand operates in Sweden's electricity area 3. Electricity-area conditions are relevant to the cost structure of power-intensive charging operations, although the available source does not provide financial results, pricing data, or profitability information. No reliable public information in the supplied material establishes Elmacken's ownership, parent company, corporate headquarters beyond its association with Småland, or the total size of its network. Elmacken has also developed a public voice through media appearances. Its founders have been interviewed by Swedish trade magazines and on podcasts about subjects including charging in winter conditions, the cost and operation of charging stations, Chinese electric-vehicle manufacturers, and general obstacles facing electric vehicles. These appearances indicate that the brand's role extends beyond infrastructure deployment into discussion of practical charging and industry issues. As of the latest supplied information, Elmacken remains an active Swedish regional charging-network brand with documented stations in Gislaved and Smålandsstenar.

  • 2024

    Smålandsstenar station opened

    [1]

    Elmacken opened a charging station in Smålandsstenar in August 2024, equipped with six CCS units rated at up to 400 kW.

  • 2022

    Gislaved station inaugurated

    [1]

    Elmacken inaugurated its Gislaved charging station in May 2022 in the Smålandia commercial area near the junction of roads 26 and 27. The site includes eight 150 kW Kempower CCS fast chargers.

Products and positioning

A regional Swedish fast-charging network emphasizing high-power CCS charging and simple, membership-free access.

  • Public EV charging station · 2022

    Gislaved charging station

    Elmacken's Gislaved site is located in the Smålandia commercial area where roads 26 and 27 intersect. Inaugurated in May 2022, it provides eight Kempower CCS fast-charging units with a rated output of 150 kW each. The location combines public charging access with a commercial-area setting and is one of the network's two largest documented stations.

  • High-power public EV charging station · 2024

    Smålandsstenar charging station

    The Smålandsstenar station opened in August 2024 and is equipped with six CCS charging units capable of up to 400 kW. It is one of Elmacken's two largest documented sites and represents the network's higher-power charging format. The station is intended for public electric-vehicle charging without a membership or dedicated-app requirement.

Brand decisions

  • 2024

    Deployment of a 400 kW-class Smålandsstenar stationProduct launch

    Background

    Elmacken's documented network included a Gislaved location using 150 kW chargers. The later Smålandsstenar project added a higher-power site in the regional network.

    Action taken

    Elmacken opened six CCS charging units rated at up to 400 kW in Smålandsstenar in August 2024.

    Aftermath

    The Smålandsstenar site became one of the network's two largest documented charging stations and expanded Elmacken's high-power charging capability.

  • Membership-free and app-free charging accessStrategy

    Background

    Many public charging services use operator memberships or dedicated mobile applications to authenticate customers and process payment.

    Action taken

    Elmacken made its stations accessible without membership or a required app, allowing payment by bank card or Swish.

    Aftermath

    The model gives drivers a direct-payment option and emphasizes ease of access at Elmacken locations.

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