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eLong, Inc.

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eLong, Inc. is a Chinese mobile and online travel agency that runs the eLong.com and eLong.net travel websites.

Last updated November 4, 2026

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Overview

eLong, Inc. (Chinese: 艺龙) is a Chinese mobile and online travel agency, which runs the eponymous eLong.com and eLong.net travel website. Its eLong.com site offers hotel booking across a large global hotel inventory, hotel group-buying, and flight search and booking services, and describes itself as a China Air Transport Association (中航协) certified ticket service provider.

History

eLong, Inc. (Chinese: 艺龙) is a Chinese mobile and online travel agency, which runs the eponymous eLong.com and eLong.net travel website. Its eLong.com site presents hotel booking across a large global hotel inventory, hotel group-buying, and flight search and booking services, and states that it is a China Air Transport Association (中航协) certified ticket service provider.

  • 2016

    eLong is taken private and delisted from NASDAQ.

  • 2015

    A Chinese consortium led by Ctrip and Keystone Lodging Holdings makes a buyout offer for eLong.

  • 2004

    eLong lists on NASDAQ under the ticker LONG.

  • 1999

    eLong, Inc. is founded in China.

Products and positioning

  • Hotel booking

    eLong.com provides hotel booking services covering a large global hotel inventory.

  • Hotel group-buying

    eLong.com offers hotel group-buying services.

  • Flight search and booking

    eLong.com provides domestic and international discounted flight tickets, flight information, and ticket search and booking services, and states it is a China Air Transport Association certified ticket service provider.

Controversies

  • 2021

    eLong Hotel app flagged for illegal collection of personal information

    The Ministry of Industry and Information Technology notified that the eLong Hotel app 9.70.4 illegally collected personal information and ordered rectification within a deadline. Progress: regulatory notification. Entity involved: eLong Network Information Technology (Beijing) Co., Ltd.

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