Elprice

Elprice was a Norwegian electronics retailer founded in 2000 and headquartered in Bergen. The business operated in the consumer-electronics retail sector, combining a network of physical stores with an internet store operating under the Elprice.no name. Its market was Norway, and by 2010 the chain had expanded to 24 stores in addition to its online channel. A major ownership and structural change occurred in 2008, when Holta Invest acquired 98% of Elprice's shares. In the same year, Elprice was merged with Deal, an internet retailer owned by Holta Invest. The transaction connected Elprice's established retail network with Deal's online operations and represented a consolidation of related Norwegian retail businesses under common ownership. Elprice's business model was based on selling consumer electronics through both stores and e-commerce. The available reference material identifies the company broadly as an electronics retailer but does not provide a reliable product-by-product catalogue, detailed brand portfolio, revenue figures, executive roster, or information about its later ownership structure. Elprice is now described as bankrupt and is therefore no longer an active operating brand. The available sources do not establish the exact date or process of the bankruptcy.

Elprice was established in Norway in 2000 as an electronics retailer headquartered in Bergen. It developed a multichannel retail model, operating physical shops while also maintaining an internet store under the Elprice.no domain. The company served the Norwegian market and grew its physical presence during the 2000s. The most clearly documented turning point in Elprice's history came in 2008. Holta Invest acquired 98% of the company's shares. Holta Invest also owned Deal, an internet store, and Elprice was merged with Deal during the same year. This consolidation brought the two retail operations under common ownership and linked Elprice's store-based business with Deal's online activity. By 2010, Elprice had 24 stores in Norway as well as its internet store. This indicates that the company had achieved a substantial national retail footprint while continuing to use e-commerce as a distribution channel. The available material does not identify individual store locations, product brands, financial performance, senior executives, or marketing campaigns. Elprice is now described as bankrupt and is no longer an active retailer. The supplied reference material does not provide a bankruptcy date, details of the insolvency proceedings, or information about successor businesses. Accordingly, the documented history is strongest for the company's founding, its 2008 ownership change and merger with Deal, and its operating scale in 2010.

• 2010

  Retail network reached 24 stores

  [1]Elpriceen.wikipedia.org

  Elprice was reported to operate 24 stores in Norway in addition to its Elprice.no online store.

• 2008

  Holta Invest acquired 98% of Elprice

  [1]Elpriceen.wikipedia.org

  Holta Invest bought a controlling 98% shareholding in Elprice and merged the company with Deal, an internet store owned by Holta Invest.

• 2000

  Elprice founded in Norway

  [1]Elpriceen.wikipedia.org

  Elprice was established as a Norwegian electronics retailer headquartered in Bergen.

A Norwegian multichannel consumer-electronics retailer combining a nationwide store network with online sales.

• Electronics retail

  Consumer electronics

  Elprice's documented business was the retailing of consumer electronics in Norway. The available reference identifies the category at a broad level but does not provide a sufficiently reliable itemized list of product lines or brands.

• E-commerce retail channel

  Elprice.no

  Elprice.no was the company's internet-store channel, operating alongside its physical Norwegian stores. It formed part of Elprice's multichannel retail model before the brand became defunct.

• 2008

  Consolidation with Deal under Holta InvestM&A

  Background

  Holta Invest acquired 98% of Elprice's shares and already owned the Deal internet store.

  Action taken

  Elprice was merged with Deal, combining the businesses under Holta Invest's ownership.

  Aftermath

  The merger consolidated Elprice's physical-store operation with Deal's online retail activity. The available source does not document the longer-term operating consequences.

  Source

1. 1Elpriceen.wikipedia.org