Else Lingerie
Product brand
UnclaimedELSE is a lingerie, loungewear, swimwear, and decor brand designed to empower the modern woman, crafted by female artisans in Istanbul and sold globally.
Last updated September 1, 2026
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Overview
ELSE is a global style brand offering lingerie, loungewear, swimwear, and decor. It was founded by Ela Onur, who started the brand with a focus on creating lingerie that is both comfortable and stylish. The brand's products are meticulously crafted by female artisans in the brand's Istanbul atelier and sold globally, including in a flagship Los Angeles boutique. ELSE offers a diverse range of sizes and styles, using fine fabrics and luxe laces.
History
ELSE was founded by Ela Onur, who developed her background in the textile industry while working at her family's textile plant starting in her teen years. She started ELSE with a focus on creating lingerie that is equal parts comfortable and stylish. After one year in business, she opened an atelier in Istanbul, employing local female artisans. Eventually, the US emerged as a top market, so she opened a brand boutique on L.A.'s Melrose Avenue.
Products and positioning
Product categories. Lingerie · Loungewear · Swimwear · Decor
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