Emak

Emak is an Italian industrial group focused on outdoor power equipment, agricultural machinery, forestry equipment and related components and accessories. Its activities cover both manufacturing and distribution, allowing the group to serve home users, professional operators, agricultural customers, grounds-maintenance contractors and forestry users. The principal equipment brands associated with Emak are Oleo-Mac and Efco for gardening and forestry products, and Bertolini and Nibbi for agricultural and related machinery. The company was established in 1992 through the merger of Oleo-Mac and Efco. Both predecessor businesses had operated in the province of Reggio Emilia since the 1970s and specialized in machines for gardening and forestry. Their combination brought manufacturing and managerial resources together in a single industrial organization and helped Emak build a stronger position in international markets. Emak expanded beyond its original Italian base during the following decade. It obtained ISO 9001 certification in 1996, then became a publicly traded company on the Milan Stock Exchange in 1998. Between 2005 and 2006, the group strengthened its international distribution platform by acquiring a distributor in Poland and establishing a subsidiary in the United States. The company later developed a broader international structure that included branches in France, the United Kingdom, Spain, Poland, Ukraine, China and Brazil. Its international network also included more than 5,000 dealers served directly, according to the referenced company description. A major portfolio expansion came in 2008 with the acquisition of Bertolini S.p.A. This transaction added agricultural and gardening machinery sold under the Bertolini and Nibbi names. As a result, Emak's scope extended beyond chainsaws and garden-maintenance equipment into rotary tillers, rotary cultivators, flail mowers, cutterbar mowers, transporters and other machinery used in agriculture and land management. The product portfolio comprises more than 250 models. It includes chainsaws, brushcutters, lawnmowers, garden tractors, hedge trimmers, rotary tillers, rotary cultivators, flail mowers, cutterbar mowers, transporters and comparable equipment. Products are positioned across consumer and professional segments. Home-oriented applications include garden maintenance, domestic firewood cutting and do-it-yourself tasks, while professional applications include the upkeep of large urban and rural areas, clearing, pruning, forestry work and the management of dense or overgrown vegetation. The company's brand architecture separates applications while retaining shared group capabilities. Oleo-Mac and Efco are the principal names for gardening and forestry machinery, whereas Bertolini and Nibbi are associated with the general agricultural sector and are also distributed through agricultural machinery and tractor dealerships. Emak's manufacturing footprint has been described as comprising four production plants in Italy, supported by international branches and distribution operations. The group has continued to refresh its engine-powered equipment. Referenced product developments include updated Efco chainsaw and brushcutter models in 2008, budget-oriented Efco chainsaws introduced in 2016 for selected lower-income markets, and professional Efco chainsaws introduced in 2017 for more demanding operating conditions. Emak also reports certifications in environmental and quality-related areas, reflecting an emphasis on formal management systems and corporate sustainability practices. Overall, Emak is best understood as a multi-brand specialist in outdoor power equipment and agricultural machinery rather than as a consumer-facing single-product brand.

Emak was incorporated in 1992 when Oleo-Mac and Efco were merged. The two predecessor companies had been active in the Reggio Emilia province of Italy since the 1970s, with expertise in gardening and forestry machines. Their consolidation created a larger industrial organization with combined production and management resources and gave the business a stronger basis for international competition. The group formalized its quality systems with ISO 9001 certification in 1996. In June 1998, Emak was admitted to trading on the Milan Stock Exchange. This marked an important transition from a primarily Italian manufacturing base toward a publicly traded international group. The company subsequently expanded its overseas commercial infrastructure, acquiring a Polish distributor and establishing a United States subsidiary during 2005 and 2006. In 2008, Emak acquired Bertolini S.p.A. The transaction materially broadened the company's activities. While Oleo-Mac and Efco remained associated mainly with gardening and forestry equipment, the Bertolini and Nibbi brands brought agricultural and related machinery into the portfolio. These products were distributed not only through Emak's own channels but also through agricultural machinery and tractor dealerships. The enlarged range included rotary tillers, rotary cultivators, flail mowers, cutterbar mowers and transporters in addition to the group's established chainsaws, brushcutters and lawn-care products. The same period saw continued product renewal. Efco introduced updated petrol-powered chainsaws and brushcutters, with product development emphasizing greater productivity, lower weight and suitability for extended work. Later, the company maintained differentiated product strategies for distinct markets. The MTH 510 and MTH 560 chainsaws, released in 2016, were described as budget-oriented domestic models for selected lower-income countries. In 2017, Efco introduced the 149, 154, MT 640 and MT 770 models for professional and industrial applications. These products were designed for heavier workloads and were described as incorporating updated engine, piston and carburetion technologies. Emak's operating model combines manufacturing, brand management and distribution. The group has been described as operating four production plants in Italy and branches in France, the United Kingdom, Spain, Poland, Ukraine, China and Brazil. Together with a network serving more than 5,000 dealers directly, this structure supports international sales across gardening, forestry, agriculture and industrial applications. Its portfolio contains more than 250 models and addresses both household and professional use. Consumer applications include routine garden maintenance, firewood cutting and do-it-yourself work. Professional applications include public-space maintenance, rural land management, vegetation clearing, pruning, forestry operations and the control of undergrowth. Emak's brand system allows the group to cover these use cases under distinct names while sharing industrial and commercial resources. The company also identifies environmental and quality management as important areas of certification and corporate sustainability. The available reference material does not provide a current executive roster, precise ownership details, current financial figures, an official website address or a current stock ticker. Emak is nevertheless described as an active Italian listed industrial group with a long-standing international presence in outdoor power equipment and agricultural machinery.

• 2017

  Efco professional chainsaw generation

  [1]Emaken.wikipedia.org

  Efco introduces the 149, 154, MT 640 and MT 770 professional and industrial-class chainsaws.

• 2016

  Efco MTH chainsaw range

  [1]Emaken.wikipedia.org

  Efco releases the MTH 510 and MTH 560 budget-oriented chainsaws for selected international markets.

• 2008

  Bertolini acquisition

  [1]Emaken.wikipedia.org

  The acquisition of Bertolini S.p.A. adds agricultural equipment and the Bertolini and Nibbi brands.

• 2006

  International expansion

  [1]Emaken.wikipedia.org

  The group expands its international presence through a Polish distributor acquisition and a United States subsidiary.

• 1998

  Milan Stock Exchange listing

  [1]Emaken.wikipedia.org

  Emak is listed on the Milan Stock Exchange in June.

• 1996

  ISO 9001 certification

  [1]Emaken.wikipedia.org

  Emak obtains ISO 9001 certification as its quality-management systems develop.

• 1992

  Emak is incorporated

  [1]Emaken.wikipedia.org

  Oleo-Mac and Efco merge to create Emak, combining two Italian gardening and forestry machinery businesses.

A multi-brand Italian equipment group serving consumer and professional users in gardening, forestry, agriculture and land maintenance, with a portfolio spanning both machinery manufacturing and international distribution.

• Gardening and forestry machinery

  Efco

  Efco is one of Emak's principal equipment brands for gardening and forestry. Its range includes chainsaws, brushcutters, lawnmowers, hedge trimmers and related machines. The brand serves both domestic and professional users, with products ranging from lower-cost home-use equipment to professional chainsaws and brushcutters designed for prolonged work and demanding vegetation-management tasks.

• Gardening and forestry machinery

  Oleo-Mac

  Oleo-Mac is a core Emak brand covering equipment for garden maintenance, forestry and outdoor power work. Its product family is associated with chainsaws, brushcutters, lawnmowers, garden tractors and hedge trimmers, as well as equipment for cutting, pruning and managing vegetation. It originated as one of the two businesses merged to form Emak in 1992.

• Agricultural and gardening machinery

  Bertolini

  Bertolini became part of Emak's portfolio through the 2008 acquisition of Bertolini S.p.A. The brand is associated with agricultural and gardening machinery, extending Emak's offer beyond handheld outdoor power equipment. Its products are distributed through agricultural machinery channels and tractor dealerships alongside the group's other agricultural offerings.

• Agricultural machinery

  Nibbi

  Nibbi is an agricultural machinery brand distributed within the Emak group. It forms part of the portfolio added through the Bertolini transaction and is positioned for the general agricultural sector. The broader agricultural range includes rotary tillers, rotary cultivators, flail mowers, cutterbar mowers and transporters.

• Domestic chainsaws · 2016

  Efco MTH 510 and MTH 560

  The MTH 510 and MTH 560 were introduced in 2016 as budget-oriented Efco chainsaws for selected price-sensitive international markets. They were described as farm or domestic-use models rather than professional equipment, intended for household tasks such as basic firewood cutting and general property maintenance.

• Professional chainsaws · 2017

  Efco 149, 154, MT 640 and MT 770

  This Efco model group was introduced in 2017 for professional and industrial users. The models were presented as suitable for extended operation under severe conditions, with updated engine systems and fuel-delivery components intended to support higher productivity and durability than the brand's domestic-oriented equipment.

• 2017

  Develop a professional Efco chainsaw generationGeneration change

  Background

  Professional forestry and industrial users require equipment capable of sustained workloads in severe operating conditions.

  Action taken

  Efco introduced the 149, 154, MT 640 and MT 770 models with updated engine and fuel-system technologies.

  Aftermath

  The new models strengthened the professional and industrial end of the Efco chainsaw range; no quantitative commercial outcome is provided.

  Source

• 2016

  Introduce budget Efco chainsawsProduct launch

  Background

  The company addressed price-sensitive markets where domestic and farm-use equipment was more appropriate than professional machinery.

  Action taken

  Efco launched the MTH 510 and MTH 560 as lower-cost domestic-use chainsaws for selected international markets.

  Aftermath

  The products extended Efco's coverage into more accessible market segments, although the available reference does not provide sales results.

  Source

• 2008

  Acquire Bertolini S.p.A.M&A

  Background

  Emak sought to broaden its activities beyond its established gardening and forestry machinery brands.

  Action taken

  The group acquired Bertolini S.p.A. and added the Bertolini and Nibbi agricultural brands.

  Aftermath

  Emak expanded into a wider range of agricultural and gardening machinery distributed through agricultural equipment and tractor-dealer channels.

  Source

• 1992

  Merge Oleo-Mac and EfcoM&A

  Background

  The two predecessor companies were established Italian specialists in gardening and forestry machinery operating in the Reggio Emilia area.

  Action taken

  Emak was incorporated through their merger, combining manufacturing and managerial resources.

  Aftermath

  The combined organization developed a stronger position in international markets and became the foundation of the Emak group.

  Source

1. 1Emaken.wikipedia.org