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Embedly is a platform that adds rich media embeds to websites via a simple API.

Last updated September 16, 2026

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Overview

Embedly is a platform that lets developers and bloggers add rich content to any site through a simple API, embedding media from over 1000+ providers. Founded in January 2010 in Boston, it is funded by seed firms and angels including Y Combinator, Betaworks, SV Angel, Lowercase Capital, Social Leverage, and Venture51.

History

Embedly was founded in January 2010 in Boston. Thousands of developers and bloggers rely on Embedly to add rich content to any site via a simple API, improving the web experience for millions of people. With Embedly you can embed media from over 1000+ providers. The company is funded by seed firms and angels including Y Combinator, Betaworks, SV Angel, Lowercase Capital, Social Leverage, and Venture51.

Products and positioning

The most effective platform on the web to engage your audience through rich media embeds.

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