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Embelleze Institute

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Corporate brand

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The largest professional beauty school network in Latin America, with over 2.5 million graduates and units across Brazil, Costa Rica, Ecuador and the United States.

Last updated September 26, 2026

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Overview

Embelleze Institute (Instituto Embelleze) is a Brazilian professional training and certification company in the beauty sector, described by its own materials as the leading network of vocational beauty schools in Latin America. The institute offers in-person and semi-presential courses in areas such as hair, barbering, eye and makeup, nails, depilation, massage, aesthetics and personal care. Its stated purpose is to empower professionals to transform their own lives and positively impact those around them, positioning beauty as a source of well-being, self-love and happiness. According to the official website, the institute has more than 20 years of market experience and has trained over 2.5 million professionals since its founding. It currently reports more than 40,000 enrolled students across units located in Brazil, Costa Rica, Ecuador and the United States, and states that it continues to expand. The school network emphasizes practical, market-oriented training delivered by instructors who have worked with major brands. The institute also highlights social and economic outcomes for its students: 38% report an income increase within up to 12 months, one in three students open their own business after completing a course, and 57% feel they have become protagonists of their own lives. These figures are presented by the institute as evidence of its focus on life transformation and professional success. Embelleze Institute operates as a corporate brand in the beauty education segment, combining classroom teaching with online learning platforms. Its course portfolio spans both technical beauty skills and entrepreneurship, reflecting a broader mission to develop agents of change in the beauty and entrepreneurship world. The brand is headquartered in Brazil and maintains an international presence through its units abroad.

History

Embelleze Institute (Instituto Embelleze) is a Brazilian company dedicated to the training and certification of professionals in the beauty sector. According to its official website, the institute has more than 20 years of market experience and has trained over 2.5 million professionals since its founding. It describes itself as the largest network of beauty schools in Latin America. The institute's history is closely tied to the growth of Brazil's beauty industry and the demand for vocational education. Over time, it expanded its course offerings to cover hair, barbering, eye and makeup, nails, depilation, massage, aesthetics and personal care, and it developed both in-person and semi-presential formats to reach students across different regions. International expansion followed, with units established in Costa Rica, Ecuador and the United States. As of its official website, the institute reports more than 40,000 enrolled students across its units and states that it continues to expand constantly. The brand emphasizes its role in transforming lives, with internal data indicating that 38% of students see an income increase within up to 12 months, one in three open their own business after completing a course, and 57% feel they have become protagonists of their own lives. Embelleze Institute positions itself not only as a technical school but as an agent of social and economic change, helping students become entrepreneurs and inspiring professionals in the beauty world.

  • Founded (more than 20 years of market experience as of 2024)

  • Reached over 2.5 million professionals trained

  • Expanded internationally with units in Costa Rica, Ecuador and the United States

  • Reported more than 40,000 enrolled students across units

Products and positioning

Leading vocational beauty school network in Latin America, focused on life transformation and professional success.

  • Hair courses

  • Barbering courses

  • Eye and makeup courses

  • Nail courses

  • Depilation courses

  • Massage courses

  • Aesthetics courses

  • Personal care courses

  • Semi-presential courses

Sources3 sources

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