Emily Gimmel
Professional services
UnclaimedAmerican journalist, entrepreneur, businesswoman, and television personality.
Last updated August 26, 2026
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Overview
Emily Gimmel is an American journalist, entrepreneur, businesswoman, and television personality associated with broadcast reporting, entertainment media, lifestyle programming, and consumer-product entrepreneurship. Born on May 17, 1984, she grew up in Louisville, Kentucky, where she developed an early interest in television and radio. At 15, she began an internship at WDRB-TV, and by 17 she was contributing reports on teen issues to WAVE-TV while also hosting a daily program on Louisville radio station 98.9 KISS FM. During her final year at Sacred Heart Academy, she became Kentucky's first certified CNN Student News Bureau reporter, an early indication of the combination of reporting and on-camera work that shaped her career. Gimmel studied broadcast journalism at the University of Kentucky. Before beginning her first university classes, she was hired as the daily morning features reporter for WKYT-TV, the CBS affiliate in Lexington. Her early professional portfolio also included hosting the weekly music program Louisville Live, reporting from motorsport events for The Speed Channel, and hosting a radio show on HOT 102.5 in Lexington. After her work at WKYT, she moved to Indianapolis and joined ABC affiliate WRTV Channel 6 as an entertainment reporter. Her assignments included celebrity interviews, the Indianapolis 500, the Indianapolis Colts, and lifestyle stories from Indiana. She also contributed to the Big Ten Network and The Indianapolis Star. Her media career expanded into digital and entertainment programming in the late 2000s. In 2008, she covered the World Series of Poker in Las Vegas and produced video features for PokerNews. Following that event, Greenspun Media Group announced her as a host, editor, and producer for the multimedia broadband television project 702.tv. In 2009, she became the youngest cast member of the television docudrama Southern Belles: Louisville, which followed the social lives and activities of a group of Louisville women. Gimmel also pursued entrepreneurship. She is described as a fourth-generation successor to Atlas Machine and Supply, Inc., the industrial-equipment company established by her great-grandfather Robert Gimmel in 1907; her father Rich and her brother Richie are also associated with the family business. In 2011, she founded Graceship, a Louisville-based online business offering women's laptop bags. The company's bags were designed by Gimmel and marketed in three city-inspired styles—London, New York City, and Chicago. The products were described as environmentally friendly and designed to accommodate laptops or tablets measuring up to 15.4 inches. Her public profile has included both media visibility and civic involvement. In 2011, she objected to photographs published on the website Is Anyone Up?, saying that the images were not of her. In June 2014, she joined the board of directors of Seven Counties Services, a Kentucky mental-health organization. Available reference material does not establish a current employer, a current television role, the present operating status of Graceship, or a more recent public executive position.
History
Emily Gimmel's career began in Louisville, Kentucky, where she was exposed to broadcast media while still in high school. At age 15 she interned at WDRB-TV. Two years later, she was reporting on teen issues for WAVE-TV and presenting a daily radio program on 98.9 KISS FM. Her high-school work culminated in certification as a CNN Student News Bureau reporter, described in available biographical material as a first for the state of Kentucky. She continued in broadcast journalism at the University of Kentucky, studying the field while already working professionally. Before attending her first freshman class, she obtained a position as the morning features reporter at WKYT-TV in Lexington. Her activities during this period were varied: she hosted Louisville Live, a weekly music program; worked as a weekend pit reporter for The Speed Channel; and presented a weekly radio show on HOT 102.5 in Lexington. These roles established a profile based on live presentation, local reporting, entertainment coverage, and event reporting rather than a single narrowly defined specialty. After her WKYT work and university studies, Gimmel moved to Indianapolis to work as an entertainment reporter for WRTV Channel 6, an ABC affiliate. Her assignments included interviews with Hollywood figures, coverage of the Indianapolis 500 and the Indianapolis Colts, and lifestyle reporting in Indiana. She also contributed to the Big Ten Network and The Indianapolis Star. This period broadened her work from local television features into regional sports, entertainment, and print or digital journalism. In 2008, Gimmel expanded into specialized event and online media coverage by traveling to Las Vegas for the World Series of Poker. She reported on the event and produced video features for the international gaming network PokerNews. After the series, Greenspun Media Group announced her as a host, editor, and producer for 702.tv, a multimedia broadband television initiative. The role reflected the transition from conventional local broadcasting toward web-distributed video and combined editorial, production, and on-camera responsibilities. In 2009, she appeared on Southern Belles: Louisville, a television docudrama that aired from May 21 to July 29. She was identified as the youngest member of the cast. The program added reality and lifestyle television to her previous experience in news, sports, entertainment, and digital production. Entrepreneurship became another major strand of her public career. Gimmel is described as a fourth-generation successor to Atlas Machine and Supply, Inc., a family industrial-equipment business founded by her great-grandfather Robert Gimmel in 1907. The family company had expanded under later generations, including her father Rich, and Gimmel worked alongside her brother Richie as a successor. In 2011, she founded Graceship in Louisville. The company sold women's laptop bags online, with three city-inspired designs named London, New York City, and Chicago. The bags were presented as eco-friendly and sized for laptops or tablets up to 15.4 inches; Gimmel designed the products herself from the ground up. Gimmel's public record also includes a privacy-related dispute. In 2011, she objected to photographs posted on Is Anyone Up?, asserting that the photographs were not of her. The available biographical source does not provide a detailed account of any legal proceedings or final resolution. In June 2014, she joined the board of directors of Seven Counties Services, a Kentucky mental-health center, adding nonprofit governance to her media and business activities. The available reference material does not confirm the current status of her broadcasting work, Graceship, Atlas Machine and Supply involvement, or board service. It also does not identify a current employer, a current executive title, or verified financial data.
- 2014
Joins Seven Counties Services board
[1]Gimmel joined the board of directors of the Kentucky mental-health organization.
- 2011
Founds Graceship
[1]She launched a Louisville-based online business selling city-themed women's laptop bags.
- 2009
Appears on Southern Belles: Louisville
[1]Gimmel became the youngest cast member of the Louisville television docudrama.
- 2008
Expands into gaming-event and broadband television production
[1]She covered the World Series of Poker for PokerNews and later joined the announced creative team for 702.tv.
- 2001
Starts teen reporting and radio hosting
[1]At 17, she contributed reports to WAVE-TV and hosted a daily show on 98.9 KISS FM.
- 1999
Begins television internship
[1]At age 15, she began an internship at WDRB-TV in Louisville.
- 1984
Emily Gimmel is born
[1]Gimmel was born on May 17, 1984, and grew up in Louisville, Kentucky.
Products and positioning
A media personality and entrepreneur whose public work spans broadcast journalism, entertainment reporting, digital video, television appearances, and a small consumer-accessories venture.
Laptop bag · 2011
Graceship London laptop bag
One of Graceship's three city-inspired women's laptop bags. The London style was designed as part of Emily Gimmel's Louisville-based online accessories venture and was intended to combine a fashion-oriented city identity with practical computer carrying capacity. Available reference material describes the bags as eco-friendly and suitable for laptops or tablets up to 15.4 inches.
Laptop bag · 2011
Graceship New York City laptop bag
A city-themed laptop bag offered by Graceship under its New York City design concept. The product formed part of a three-style collection designed by Gimmel from scratch for women carrying laptops or tablets. The source material characterizes the collection as eco-friendly, but does not provide current availability, materials specifications, or pricing.
Laptop bag · 2011
Graceship Chicago laptop bag
The Chicago design in Graceship's original three-style laptop-bag collection. Like the London and New York City versions, it was designed by Gimmel for an online women's accessories business and was sized to hold a laptop or tablet up to 15.4 inches. Current production and sales status are not established by the available references.
Controversies
Brand decisions
2011
Diversification into consumer accessoriesStrategyBackground
After developing a career in broadcast and digital media, Gimmel entered consumer entrepreneurship through a Louisville-based online business.
Action taken
She founded Graceship and introduced three city-themed women's laptop bags designed to hold laptops or tablets up to 15.4 inches.
Aftermath
The available material identifies the launch and product concept but does not establish the venture's later sales, scale, or current operating status.
Sources1 sources
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