Emma Mattress

Emma Mattress is a German sleep-products brand founded in 2013 by Manuel Müller and Dennis Schmoltzi. The brand is associated with Emma Sleep and is operated by Emma Sleep GmbH. It is best known for mattresses, with its direct-to-consumer model and online retail presence forming a prominent part of its business.

Emma Mattress was established in Germany in 2013 by Manuel Müller and Dennis Schmoltzi. The business developed as a consumer sleep-products brand associated with Emma Sleep and its operating company, Emma Sleep GmbH. The brand’s identity is closely linked to mattresses and an online direct-to-consumer retail approach. Emma’s commercial offer centers on mattresses. Its website also presents customer-service and purchase features intended to reduce the perceived risk of buying a mattress online, including a home trial period, shipping and returns, and a manufacturer guarantee. The supplied homepage advertises a 100-night trial and a 10-year guarantee. A separate supplied cart page advertises a 365-night trial, so trial terms may vary by market, page, or offer; the available evidence does not establish a single universal policy. The brand describes itself as international. Its homepage refers to sleepers around the world and displays customer-review and award claims. The supplied U.S. homepage includes a message thanking U.S. customers for being part of Emma’s journey. That message is evidence of the site’s wording, but does not on its own establish whether the brand continues to sell in the United States or the timing and nature of any market change. The available source material does not document a detailed sequence of product launches, acquisitions, leadership changes, or ownership transactions. Accordingly, this history records the founding and the broad development of the brand’s consumer-facing mattress business without assigning unsupported dates or market-specific milestones.

• 2013

  Emma founded in Germany

A direct-to-consumer sleep brand emphasizing at-home mattress trials, shipping and returns, and a manufacturer warranty. The supplied homepage advertises a 100-night trial and a 10-year guarantee.

• Emma mattresses

  The brand’s principal offering, supported by online purchase and home-trial features advertised on its website.

1. 1Best Mattress in a Box 2024 – Emma®emma-sleep.com
2. 2Your Shopping Cart – Emma®emma-sleep.com