Emotion Production
Corporate brand
UnclaimedEmotion Production is a Serbian television-production company known for reality, entertainment, and adapted international-format programming.
Last updated August 31, 2026
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Overview
Emotion Production is a Serbian media and television-production company headquartered in the Stari Grad municipality of Belgrade. Its full legal name is Preduzeće za konsalting, proizvodnju radio i televizijskih programa i usluge reklame i propagande Emotion Production d.o.o. Beograd. The company is principally associated with the production of television content, especially reality, competition, factual-entertainment, and studio-based entertainment formats distributed in Serbia and across the wider Balkan region. The producer's portfolio has included both licensed international formats and locally developed or independently produced programs. Its documented projects range from long-running Serbian entertainment programs such as Leteći start and 48 sati svadba to internationally recognizable formats including Big Brother, Wife Swap, The Simple Life, Friday Night Project, Ant & Dec's Saturday Night Takeaway, My Kitchen Rules, and The Marriage Ref. Emotion Production also worked on regional versions or adaptations of formats such as All You Need Is Love, Big Brother VIP, Operacija trijumf, Uzmi ili ostavi, I Love My Country, and Tvoje lice zvuči poznato. This combination of format licensing, local adaptation, studio production, casting, and television development placed the company within the commercial production infrastructure that helped popularize reality and reality-adjacent programming in the Balkans. The company has also produced scripted television. One cited project is Žene sa Dedinja, a television series broadcast across the Balkan region. In addition to creating programs, Emotion Production became associated with the careers and public profiles of several Serbian television personalities. The company is credited with helping bring figures including Milan Kalinić, Ana Mihajlovski, Maca Marinković, Marijana Mićić, and Katarina Šišmanović to wider public attention through its productions and presenting roles. These associations illustrate the company's role not only as a production supplier but also as a talent and format-development platform. Ownership is described as divided equally between IMGS and Prva TV. IMGS is identified as being owned by Goran Stamenković, while Prva TV is identified as being owned by Katarina Pavlović. The available reference material does not establish the company's founding date, current management structure, current programming slate, official website, or present operating status. It does, however, document a substantial body of television work beginning at least in the early 2000s, with Leteći start reported as airing from 2002 and 48 sati svadba from 2004. The company therefore appears historically significant in Serbian and regional television production, particularly in the expansion of reality and entertainment formats throughout the Balkans.
History
Emotion Production is a Belgrade-based Serbian television-production company whose work is centered on television entertainment, reality programming, and format adaptation. The legal entity's extended name describes activities including consulting, radio and television-program production, and advertising and promotional services. In practice, the company is chiefly recognized for producing television content for Serbian and Balkan audiences. The available historical record places the company's programming activity at least as far back as 2002, when Leteći start was reported to have begun airing. A further early project, 48 sati svadba, was reported as being on air from 2004. These programs formed part of the company's local entertainment output and helped establish its role in a television market increasingly receptive to repeatable, commercially scalable formats. Emotion Production subsequently developed a portfolio combining original or locally developed programs with licensed international formats. Its documented projects include Big Brother and Big Brother VIP, the talent and competition production Operacija trijumf, and adaptations or productions connected with All You Need Is Love, Wife Swap, The Marriage Ref, The Simple Life, Friday Night Project, Ant & Dec's Saturday Night Takeaway, I Love My Country, My Kitchen Rules, and Tvoje lice zvuči poznato. The breadth of this list indicates a production model based on acquiring, adapting, and executing established television concepts for local and regional broadcasters, while also maintaining locally originated entertainment properties. The company was also active in scripted television production. Žene sa Dedinja is identified as a television series produced by Emotion Production and broadcast throughout the Balkans. This extended the company's activities beyond unscripted reality and studio entertainment into regional serial drama. A further aspect of Emotion Production's influence was its connection with television presenters and personalities. The company is associated with the emergence of Milan Kalinić, Ana Mihajlovski, Maca Marinković, Marijana Mićić, and Katarina Šišmanović as recognizable public figures. Several of these personalities were connected with hosting or presenting roles on major productions, including Big Brother. The available account records that Katarina Šišmanović left the company in November 2012 and that Milan Kalinić had departed approximately a year earlier; it also states that Ana Mihajlovski and Marijana Mićić continued to host Big Brother at the time described, while Maca Marinković pursued other projects. Ownership is described as a 50-50 division between IMGS and Prva TV. IMGS is attributed to Goran Stamenković, while Prva TV is attributed to Katarina Pavlović. The available reference material does not provide a verified founding year, a complete chronology of ownership changes, a current executive list, a current program roster, or a confirmed official website. It also does not establish whether the company remains active today. Historically, however, Emotion Production is documented as an important Serbian producer of reality and entertainment programming, with a reach extending across the Balkan television market.
- 2012
Katarina Šišmanović leaves the company
[1]Katarina Šišmanović is reported to have departed Emotion Production in November 2012 after being associated with the company's television work.
- 2004
48 sati svadba begins airing
[1]The locally oriented entertainment program 48 sati svadba is reported as airing from 2004 and became part of the company's established regional production portfolio.
- 2002
Leteći start enters the television portfolio
[1]Leteći start is reported as having been on air since 2002, placing it among Emotion Production's earliest documented long-running television projects.
Products and positioning
A Serbian and Balkan television producer focused on commercially prominent reality, entertainment, licensed-format, and regional television programming.
Television entertainment program · 2002
Leteći start
A Serbian entertainment program documented as part of Emotion Production's early portfolio and reported to have been on air since 2002. Its long-running presence illustrates the company's involvement in locally produced, repeatable television entertainment rather than only imported formats.
Reality and factual-entertainment program · 2004
48 sati svadba
A Serbian television program associated with weddings and relationship-centered factual entertainment. The program is reported as airing from 2004 and is cited among Emotion Production's prominent local productions for audiences in Serbia and the wider Balkan market.
Reality television format
Big Brother
A major international reality format produced by Emotion Production for the regional television market. The company also produced the related Big Brother VIP edition, and several presenters associated with the company became linked to the program.
Celebrity reality television format
Big Brother VIP
A celebrity-oriented version of the Big Brother concept included in Emotion Production's documented portfolio. It represents the company's use of internationally established reality structures adapted for regional audiences.
Talent competition
Operacija trijumf
A music and talent-oriented television competition listed among Emotion Production's regional productions. The program reflects the company's expansion from observational reality into performance-based entertainment formats.
Celebrity impersonation competition
Tvoje lice zvuči poznato
A celebrity performance and impersonation format included in the company's portfolio. Its production required a combination of studio entertainment, music performance, judging, casting, and format adaptation capabilities.
Television series
Žene sa Dedinja
A scripted television series produced by Emotion Production and broadcast across the Balkan region. The series demonstrates that the company's activities extended beyond reality and unscripted entertainment into regional serial television.
Sources1 sources
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