Empire Cycling
Retailer / private label
UnclaimedDanish online cycling apparel retailer specialising in Castelli and Sportful kit for both experienced riders and beginners.
Last updated September 28, 2026
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Overview
Empire Cycling is a Danish online retailer of cycling apparel, operating through its webshop at empirecycling.dk. The store positions itself as a specialist in premium road-cycling clothing, with a product range built primarily around two Italian performance brands: Castelli and Sportful. Its own description states that it offers "lækkert cykeltøj fra især Castelli og Sportful, både til den erfarne cyklist og til nybegynderen" — attractive cycling clothing, especially from Castelli and Sportful, for both the experienced cyclist and the beginner. The assortment covers the core categories of road-cycling kit: men's and women's cycling clothing, cycling shorts and bibs, jerseys, jackets, gloves, socks, arm and leg warmers, and accessories such as toe covers. Products are sold in a wide range of sizes, from XS to 3XL depending on the item, and the site includes a detailed sizing guide that explains how Castelli and Sportful garments are cut for a riding position rather than a standing posture. The shop also runs a substantial outlet section, advertising discounts of up to 70% on popular brands such as Castelli and Sportful, with individual items marked down by 30%, 45%, 60% and more. Empire Cycling sells to consumers in Denmark, with prices quoted in Danish kroner including Danish VAT. Its service proposition includes free shipping on orders over 400 kr., next-business-day delivery to a PakkeShop for orders placed before 12:00, and a 90-day return policy. The store is a multi-brand retailer rather than a manufacturer: it does not appear to produce its own cycling apparel, but curates and resells products from established performance brands. Because the business is a small, specialised e-commerce operation, detailed corporate information — founding year, ownership structure, registered company details and physical store locations — is not disclosed in the available sources. Its public identity rests on its webshop, its brand partnerships with Castelli and Sportful, and its focus on serving the Danish road-cycling community.
History
Empire Cycling is a Danish online cycling-apparel retailer that sells through its webshop at empirecycling.dk. The available sources do not disclose a founding date, founder, or corporate ownership structure, so its history must be reconstructed from what the shop itself publishes. The business is built around the retail of performance road-cycling clothing, with a catalogue centred on two Italian brands: Castelli and Sportful. Empire Cycling describes its range as "lækkert cykeltøj fra især Castelli og Sportful, både til den erfarne cyklist og til nybegynderen" — attractive cycling clothing, especially from Castelli and Sportful, for both the experienced cyclist and the beginner. This dual focus on seasoned riders and newcomers is a recurring theme in the shop's own copy and shapes both its product selection and its sizing guidance. Over time the shop has assembled a broad catalogue spanning men's and women's cycling clothing, shorts and bibs, jerseys, jackets, gloves, socks, warmers and accessories such as toe covers. Product pages show individual SKUs from Castelli and Sportful, for example Castelli Perfetto Ros jackets, Castelli Entrata and Free Aero shorts, Castelli Thermoflex arm warmers and Arenberg Gel gloves, alongside Sportful Neo shorts, Fiandre gloves, Classic Race shorts, Neo Softshell jackets, Bodyfit Pro socks and Aero socks. Sizes range from XS to 3XL depending on the garment. A significant part of the shop's activity is its outlet and sale section, which advertises savings of up to 70% on popular brands such as Castelli and Sportful, with individual products discounted by 30%, 45%, 60% and more. This discounting is presented as a core draw for customers, alongside the regular catalogue. Empire Cycling sells to customers in Denmark, quoting prices in Danish kroner including Danish VAT. Its service terms include free shipping on orders over 400 kr., delivery to the nearest PakkeShop on the next business day for orders placed before 12:00, and a 90-day return policy. The shop also publishes a detailed sizing guide explaining that Castelli and Sportful garments are constructed for the riding position — with narrower shoulders and a longer back than front — and recommends trying kit on the bike rather than standing upright. No physical store network, parent company, or stock-market listing is indicated in the available evidence. The brand's identity is therefore that of a focused, service-oriented Danish e-commerce specialist in premium road-cycling apparel, rather than a manufacturer or a large multi-category sports retailer.
Products and positioning
Specialist Danish online retailer of premium road-cycling apparel, focused on Castelli and Sportful, serving both experienced cyclists and beginners.
Castelli Perfetto Ros Jacket
Castelli performance cycling jacket sold by Empire Cycling, listed at 1,000.00 kr. against a normal price of 1,699.00 kr.
Castelli Thermoflex 2 Arm Warmers
Castelli arm warmers available in sizes S, M, L and XL.
Castelli Entrata Cycling Shorts
Castelli shorts listed at 499.00 kr. against a normal price of 699.00 kr., in sizes S, M, XXL and 3XL.
Castelli Free Aero 4 W Cycling Shorts
Women's Castelli shorts listed at 699.00 kr. against a normal price of 1,279.00 kr.
Castelli Arenberg Gel 2 Gloves
Castelli gel cycling gloves in black, listed at 299.00 kr. against a normal price of 329.00 kr.
Castelli Toe Covers
Castelli toe covers, SKU 4518093010, one size, normal price 149.00 kr.
Sportful Neo Cycling Shorts
Sportful shorts listed at 398.00 kr. against a normal price of 569.00 kr., available up to size 3XL.
Sportful Fiandre Gloves
Sportful Fiandre gloves in black, listed at 399.00 kr. against a normal price of 719.00 kr.
Sportful Classic Race Cycling Shorts
Sportful shorts listed at 549.00 kr. against a normal price of 799.00 kr.
Sportful Neo Softshell Jacket
Sportful softshell jacket listed at 399.00 kr. against a normal price of 999.00 kr.
Sportful Aero Socks
Sportful aero socks from 69.00 kr. against a normal price of 249.00 kr., in sizes S and M/L.
Sportful Bodyfit Pro 2.0 Socks
Sportful socks listed at 90.00 kr. against a normal price of 129.00 kr., in sizes S, M/L and XL.
Sportful Vuelta Women's Cycling Shorts
Women's Sportful shorts without bibs, listed at 185.00 kr. against a normal price of 369.00 kr.
Sources5 sources
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