Empower
Corporate brand
UnclaimedEmpower is a U.S. financial services company offering retirement plans, wealth management, financial guidance, and digital money tools.
Last updated October 10, 2026
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Overview
Empower is a U.S. financial services company focused on helping individuals and organizations save, invest, and plan for the future. Its website describes a business spanning retirement services, wealth management, personalized financial guidance, and digital tools for managing money. The company presents its approach as a combination of technology and support from financial professionals, with services intended to address needs across different life stages. Its offerings include employer retirement plans and retirement savings rollovers, individual retirement accounts, advisor-supported investment and wealth-management services, and the Empower Personal Dashboard, which lets customers connect financial accounts to view a broader picture of their money. The company also promotes Empower Personal Cash, a cash account, and tools and guidance for decisions involving saving, spending, investing, and retirement planning. Some advisory and investment services are described as intended for qualified investors. Empower says it serves more than 20 million people and administers over 94,000 retirement plans. Its history page places the launch of the modern Empower brand in 2014 and traces its corporate heritage to an insurance firm founded in 1891. The available company materials describe the present-day business as a major U.S. retirement-services provider and wealth-management company. They do not identify the current parent or owner in the supplied evidence.
History
Empower’s corporate history page traces the business’s origins to 1891, when its parent company was founded as an insurance firm on the Canadian prairie. The page describes the subsequent period as more than a century of expansion and a significant evolution in the company’s services. This heritage predates the modern Empower brand and should not be confused with the brand’s launch date. According to Empower, the modern iteration of the brand launched in 2014. The company says its development has been guided by a goal of improving how people save, invest, and plan for the future, and by a stated preference for customer-focused services rather than a one-size-fits-all approach. The supplied history material does not identify the founder of the modern brand or provide a detailed account of the events that led to its launch. In its current presentation, Empower combines retirement-plan services with wealth management, financial guidance, and online tools. The company describes retirement savings, account rollovers, personal investing, cash management, and planning for different life stages among its areas of service. Its Empower Personal Dashboard is promoted as a way to connect financial accounts and see a broader view of investments, cash, credit, and other accounts. It also offers access to human professionals, including fiduciary financial advisors for certain advisory services. Empower’s current company page reports that it serves more than 20 million people and administers over 94,000 retirement plans. The history page separately describes the company as the nation’s second-largest retirement-plan provider and says it serves more than 17 million individuals and over 69,000 organizations. These figures appear on different supplied pages and are reported here as page-specific statements rather than as a single reconciled count. The available evidence does not establish a current parent-company name, headquarters, founder, listing status, or detailed ownership structure.
- 2026
Empower names Joe Smolen as President of Workplace Solutions and announces a partnership with PGA TOUR golfer Cameron Young.
- 2025
Empower launches integrated, consumer-directed healthcare.
- 2014
The modern iteration of the Empower brand launches.
- 1891
The parent company’s origins are traced to an insurance firm founded on the Canadian prairie.
Products and positioning
Positions itself as a customer-focused financial services company combining digital tools, personalized guidance, and human financial professionals to support financial decisions throughout life.
Empower Personal Dashboard
A digital tool promoted for securely connecting accounts and viewing investments, cash, credit, and other accounts in one place.
Empower Personal Cash
A cash account promoted with direct deposit and withdrawals.
Retirement plans and rollover services
Retirement-plan services for organizations and individuals, including options for managing savings when changing jobs.
Wealth management and financial guidance
Advisor-supported investment and planning services, including offerings described for qualified investors.
Controversies
Recent events
- Unconfirmed
Reported
Ride-share company Empower back in Washington, DC[5]
Ride-share company Empower, described by the source as controversial, is back operating in Washington, DC.
Reported
Empower and UNFI Canada announce affiliate partnership[6]
Empower announced a new affiliate partnership with UNFI Canada. UNFI Canada said the relationship would provide its suppliers with a way to build their social media presence.
Reported
Empower wins two Golden Bridge Awards[7]
Empower won two Gold Awards in the 2020 Golden Bridge Business and Innovation Awards. It was recognized as Company of the Year in the Energy and Utilities category; the article also reports an award for Empower CEO Ahmad Bin Shafar.
Reported
MST Services co-CEOs assume leadership roles at Empower[8]
MST Services co-CEOs Josh Glade and Logan Greenspan assumed the roles of co-CEO of Empower in conjunction with the MST Services–Orbis Partners transaction.
Sources8 sources
- 1Empower | Invest well. Live a little.™empower.com
- 2Empower history | Empowerempower.com
- 3About Empower | Empowerempower.com
- 4Products & Solutions | Empowerempower.com
- 5网约车公司Empower重返华盛顿特区news.google.com
- 6Empower 与 UNFI Canada 宣布建立联盟合作关系perishablenews.com
- 7Empower 获两项 Golden Bridge Awards 金奖eyeofarabia.com
- 8MST Services 联席首席执行官出任 Empower 领导职务prnewswire.com
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