Emraude

Emraude is a French serious game and digital learning agency headquartered in Paris. Founded in 2018, the company set out to redefine digital learning by turning conventional training into immersive, high-end and ultra-personalized digital experiences. It blends storytelling, gamification, design, and technology to engage employees of the world's top luxury, retail, and global brands. The agency's team of around 50 creatives and gamification experts is based in Paris and represents a range of diverse backgrounds. Emraude handles every stage of development in-house, from scripting and strategy through design and creativity to development and technology. Its multidisciplinary staff includes game designers, instructional engineers, full-stack, back-end and front-end developers, QA experts, DevOps engineers, testers, art directors, illustrators, 3D designers, 3D animators, motion designers, sound designers, and UX/UI designers. Emraude's promise is a 100% personalized experience tailored to each brand's identity, with unique storytelling built around key learning objectives. Its methods span gamification, blended learning, micro learning, mobile learning, eLearning, serious games, simulation games, hybrid formats, and classroom gamification. The agency serves learning and development (L&D) teams, helping them build a learning culture that feels natural and instinctive for every employee. A flagship example of its work is an immersive 3D onboarding journey for Rabanne, which transforms onboarding into a time-travel adventure. The experience explores the brand's heritage, unlocks fragrance and fashion worlds, and teaches luxury codes through a global program available in 10 languages and deployed across more than 20,000 points of sale (POS). Emraude also offers solutions for specific business functions, such as after-sales service training. This solution helps teams turn post-purchase moments into loyalty drivers, covering returns and exchanges, repairs and maintenance, empathetic communication, building post-purchase loyalty, and performance monitoring and improvement. The agency positions gamified eLearning as a way to prepare teams for real-world situations with confidence and care, using immersive scenario-based learning, interactive problem solving, and tailored brand experiences. The company also expresses a commitment to environmental responsibility through its "Green Forward" initiative, aimed at reducing its carbon footprint. Emraude operates as a private company and continues to serve luxury, retail, and global brands worldwide.

Emraude was founded in 2018 with the ambition to redefine digital learning. From its first day, the company set out to turn conventional learning into immersive, high-end and ultra-personalized digital experiences. It chose to challenge the status quo by blending storytelling, gamification, design, and technology to engage the world's top luxury, retail, and global brands. Based in Paris, Emraude grew into a team of around 50 creatives and gamification experts representing a range of diverse backgrounds. The agency structured itself to handle every stage of development in-house, bringing together scripting and strategy, design and creativity, and development and technology under one roof. This integrated model allows it to deliver a smooth, immersive gamification journey from concept to launch. Over time, Emraude built a portfolio of interactive, multilingual, and gamified learning experiences for learning and development (L&D) teams. A notable example is its work for Rabanne, an immersive 3D onboarding journey that transforms onboarding into a time-travel adventure. The experience explores the brand's heritage, unlocks fragrance and fashion worlds, and teaches luxury codes through a global program available in 10 languages and deployed across more than 20,000 points of sale. The agency also expanded its offering to address specific business functions, such as after-sales service. Its after-sales training solution helps teams turn post-purchase moments into loyalty drivers, covering returns and exchanges, repairs and maintenance, empathetic communication, building post-purchase loyalty, and performance monitoring and improvement. Emraude has also articulated a commitment to environmental responsibility through its "Green Forward" initiative, aimed at reducing its carbon footprint. As of its public communications, the company continues to operate as a private agency serving luxury, retail, and global brands worldwide.

• 2018

  Emraude is founded, setting out to redefine digital learning with immersive, high-end and ultra-personalized experiences.

• Emraude develops an immersive 3D onboarding journey for Rabanne, available in 10 languages and deployed across 20,000+ points of sale.

• Emraude launches an after-sales service training solution for luxury, retail, and global teams.

High-end, fully customized gamified learning experiences that reflect each brand's identity, delivered in-house from concept to launch.

• Gamified eLearning

  Interactive digital learning experiences that use game mechanics to engage learners.

• Serious games

  Games designed for learning and training rather than pure entertainment.

• Simulation games

  Scenario-based simulations that let learners practice real-world situations.

• Blended learning

  Learning programs that combine digital and classroom elements.

• Micro learning

  Short, focused learning modules delivered in small chunks.

• Mobile learning

  Learning experiences accessible on mobile devices.

• Classroom gamification

  Applying game elements to in-person classroom training.

• Immersive 3D experiences

  Visually rich 3D environments for onboarding and brand education.

• After-sales service training

  Training that turns post-purchase moments into loyalty drivers, covering returns, repairs, empathetic communication, and performance monitoring.

1. 1Emraude | Gamified Learning Experiences for Luxury, Retail, and Global Brandsemraude.com
2. 2Emraude | Elevating Global Brands with Next Gen Learning & Immersive Experiencesemraude.com
3. 3After-Sales Service Training for Luxury, Retail & Global Teams | Emraudeemraude.com
4. 4Emraudewikidata.org