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End Of The Roll

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Retailer / private label

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End Of The Roll Flooring Centres is a Canadian-owned and operated flooring retailer with over 50 independently owned and operated locations across Canada.

Last updated September 16, 2026

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Overview

End Of The Roll Flooring Centres is a Canadian-owned and operated flooring retailer. According to its website, the company has grown to over 50 locations across Canada, each independently owned and operated, and describes itself as having been proudly Canadian for 40 years. Its showrooms carry in-house inventory across categories including luxury vinyl plank and sheet vinyl, laminate, hardwood, carpet, tile and stone, area rugs, decking and athletic flooring, and accessories, and it works directly with North American manufacturers. The company also offers a free flooring visualizer tool and carries brands such as Mohawk's SmartStrand Forever Clean carpet.

History

End Of The Roll Flooring Centres describes itself as having been proudly Canadian for 40 years, and its website states the company is turning 40. It has grown to over 50 locations across Canada, with each location independently owned and operated and part of its community. The company works directly with North American manufacturers, ordering large quantities for its multiple store locations, and keeps inventory in-house so orders are already in stock.

Products and positioning

Competitive pricing, in-house inventory, and knowledgeable, friendly staff across locally owned showrooms.

  • SmartStrand Forever Clean carpet

    Mohawk's SmartStrand Forever Clean carpet, described as made with families in mind and able to stand up to children and pets.

  • Wood flooring

    End Of The Roll carries both engineered hardwood and solid hardwood flooring in options like oak, maple, hickory, European white oak, and walnut.

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