Enity Bank Group (Norwegian Branch)

Enity Bank Group (Norwegian Branch) is the Norwegian branch operation of the Swedish specialist bank Bluestep Bank AB (publ), which is part of the Enity Holding AB group. Operating under the brand Bluestep Bank in Norway, the branch was established in 2010 after obtaining a licence from the Swedish Financial Supervisory Authority (Finansinspektionen). It is headquartered in Oslo and provides mortgage loans, refinancing and savings products to private individuals across Norway. The branch positions itself as a "prejudice-free bank" (en fordomsfri bank) that looks at a customer's current repayment capacity rather than insisting on permanent employment or a clean credit record. As long as a customer owns a home that can serve as collateral, Bluestep Bank says it will consider the application. Its core offering is refinancing: consolidating multiple expensive loans and credits into a single mortgage to lower monthly costs and improve financial overview. The bank also emphasises personal service, noting that its advisers speak more than 20 different languages. Bluestep Bank was founded in Sweden in 2005 and later expanded into Norway and Finland. The Norwegian branch opened in 2010 and has since offered financial services to private customers in the Norwegian market. In October 2023 Bluestep Bank acquired the Norwegian bank Bank2 ASA as part of the group's push into Norway; the merger between Bluestep Bank and Bank2 ASA was completed in April 2024. In 2024 the group changed its name to Enity Holding AB in connection with a listing on Nasdaq Stockholm. The Norwegian branch operates through a branch structure, "Bluestep Bank AB (publ), filial Oslo", and is part of a Nordic challenger in the mortgage market. Its customers are typically people who, for various reasons, do not meet the credit requirements of traditional banks — those with non-standard employment situations, payment remarks or a need to restructure expensive debt. The branch markets itself on inclusion, individual solutions and a safer financial everyday life.

Bluestep Bank was established in Sweden in 2005 as a specialist bank focused on mortgages and refinancing. It later expanded into Norway and Finland. The Norwegian branch opened in 2010 after obtaining a licence from the Swedish Financial Supervisory Authority (Finansinspektionen), and has since offered financial services to private individuals in the Norwegian market. The branch is headquartered in Oslo and operates under the name "Bluestep Bank AB (publ), filial Oslo". Bluestep Bank's business model targets customers who, for various reasons, do not meet the credit requirements of traditional banks. In Norway, the bank markets itself as a "prejudice-free bank" that assesses current repayment capacity rather than requiring permanent employment or a clean credit record, provided the customer has a home that can serve as collateral. Its main products are mortgage loans, refinancing and savings products. In October 2023 Bluestep Bank acquired the Norwegian bank Bank2 ASA as part of the group's investment in the Norwegian market. The merger between Bluestep Bank and Bank2 ASA was completed in April 2024. In 2024 the group changed its name to Enity Holding AB in connection with a listing on Nasdaq Stockholm. The Norwegian branch is therefore part of Enity Holding AB, formerly known as Bluestep Bank Group, and continues to operate under the Bluestep Bank brand in Norway.

• 2024

  Merger between Bluestep Bank and Bank2 ASA completed in April.

• 2024

  Group changed its name to Enity Holding AB in connection with a listing on Nasdaq Stockholm.

• 2023

  In October, Bluestep Bank acquired the Norwegian bank Bank2 ASA.

• 2010

  Norwegian branch opened after obtaining a licence from the Swedish Financial Supervisory Authority (Finansinspektionen).

• 2005

  Bluestep Bank established in Sweden as a specialist bank in mortgages and refinancing.

A prejudice-free specialist bank offering individual mortgage and refinancing solutions to customers who do not meet traditional banks' credit criteria.

• Mortgage loans (boliglån)

  Loans secured by a home, available to customers who may not meet traditional banks' criteria.

• Refinancing (refinansiering)

  Consolidating multiple expensive loans and credits into one mortgage to lower monthly costs.

• Restart loans (omstartslån)

  Loans aimed at customers who need a fresh start with their personal finances.

• Savings products

  Savings products offered to private individuals in Norway.

1. 1Boliglån, omstartslån og refinansiering | Bluestep Bankbluestep.no
2. 2Enity Bank Group (Norwegian Branch) - Wikidatawikidata.org
3. 3Bluestep Bank - Wikipedia (Norwegian)no.wikipedia.org