Enjoy
Corporate brand
UnclaimedEnjoy is an Italian free-floating car-sharing service provided by Eni and operated across several Italian cities.
Last updated August 25, 2026
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Overview
Enjoy is an Italian car-sharing service provided by Eni. Unlike station-based rental systems, its principal model allows customers to locate and rent available vehicles wherever they are parked within the service area, using a smartphone application. The service is positioned as an urban mobility option that complements public transportation and private car ownership rather than as a conventional car-rental company. Enjoy began operations in Milan in December 2013. It subsequently expanded to Rome in June 2014 and Florence in November 2014, followed by Turin from April 2015. Bologna is also among the Italian cities in which the service operates. This geographic expansion established Enjoy as a multi-city Italian mobility network, with vehicles available for short-term, on-demand use. The fleet has included Fiat 500 cars, with both conventional internal-combustion and hybrid versions. During the first half of 2021, hybrid Fiat 500 vehicles were introduced in Rome, Milan, Florence, Bologna and Turin. Enjoy also experimented with two-wheeled shared mobility: between 2015 and 2017, the service offered Piaggio MP3 scooters. In May 2022, it added 100 XEV Yoyo ultra-compact electric cars in Turin. These vehicles were later made available in Bologna, Florence and Milan, broadening the service's use of small electric vehicles in dense urban environments. The COVID-19 pandemic led Enjoy to introduce automatic passenger-compartment sanitisation devices in all sharing vehicles from 19 March 2021. This measure addressed hygiene concerns associated with shared transportation and formed part of the service's operational response during the pandemic period. In November 2023, Enjoy introduced Enjoy Points, a network of Eni-branded service stations that also function as rental locations for the fleet. The initiative expanded the service beyond purely free-floating access by creating designated collection and return points, while also connecting car sharing with fuel, energy and wider mobility infrastructure. By 2025, Enjoy Points were reported to be present in every Italian region, with more than 100 locations intended to support interchange between private and public transport. According to the referenced company history, Enjoy had recorded more than 30 million rentals and served more than one million customers since its launch. The service remains focused on Italy and on app-enabled urban vehicle access. Its business scope has evolved from free-floating car sharing into a broader mobility offering that includes hybrid cars, electric microcars and designated mobility hubs.
History
Enjoy was launched in Milan in December 2013 as a free-floating car-sharing service provided by Eni. Its operating model was based on app-mediated access: customers could use a smartphone application to find available vehicles and rent them from their current parked locations, rather than collecting cars from a fixed rental counter or returning them to a traditional station. The service expanded rapidly within Italy. Rome was added in June 2014, followed by Florence in November of the same year. From April 2015, Enjoy also operated in Turin. Bologna became another city in the network. This expansion gave Enjoy a presence in several of Italy's largest urban markets and established it as a recognizable component of app-based shared mobility in the country. Between 2015 and 2017, Enjoy supplemented its car fleet with a scooter-sharing service using Piaggio MP3 scooters. The scooter operation represented an effort to address short urban journeys with a smaller shared vehicle, although the service was later discontinued. The core offering continued to center on short-term access to cars, particularly Fiat 500 models. The fleet and operating practices changed during the early 2020s. On 19 March 2021, during the COVID-19 pandemic, Enjoy activated equipment for automatic sanitisation of passenger compartments in all shared vehicles. In the first half of 2021, it also introduced Fiat 500 cars with hybrid powertrains in Rome, Milan, Florence, Bologna and Turin, while continuing to operate vehicles equipped only with internal-combustion engines. These changes combined a public-health response with a gradual diversification of propulsion technology. On 23 May 2022, Enjoy introduced 100 XEV Yoyo ultra-compact electric cars in Turin. The electric microcars were subsequently activated in Bologna, Florence and Milan. Their small dimensions made them suitable for dense urban environments and extended Enjoy's fleet beyond conventional city cars into a dedicated electric microcar format. A further structural change came on 20 November 2023 with the launch of Enjoy Points. These locations were established at Enilive service stations and served as rental points for Enjoy vehicles. The system added a designated-location component to a service previously identified primarily with free-floating access. It also connected car sharing with service-station infrastructure and with transfers between private and public transportation. By 2025, Enjoy Points were reported to be available for the first time in all Italian regions, at more than 100 strategic locations. The locations were intended to make it easier to combine Enjoy vehicles with other forms of transport. Since its introduction, Enjoy has reported more than 30 million rentals and a customer base exceeding one million people. The available reference material does not identify individual founders or executives, and it does not provide a separate corporate headquarters address. Enjoy is described as an Italian service provided by Eni and associated with Enilive.
- 2025
Enjoy Points reported across all Italian regions
[1]The Enjoy Points network reaches every Italian region and exceeds 100 strategic locations.
- 2023
Enjoy Points launched
[1]Enilive service stations begin serving as designated Enjoy rental locations.
- 2022
XEV Yoyo electric fleet added
[1]Enjoy introduces 100 XEV Yoyo electric microcars in Turin and later extends them to additional cities.
- 2021
Sanitisation equipment and hybrid vehicles introduced
[1]Enjoy activates automatic passenger-compartment sanitisation and adds hybrid Fiat 500 vehicles in five Italian cities.
- 2017
Scooter-sharing service ends
[1]The period during which Enjoy offered Piaggio MP3 scooters concludes.
- 2015
Turin added to the network
[1]Enjoy extends its car-sharing service to Turin from April.
- 2015
Piaggio MP3 scooter-sharing period begins
[1]Enjoy begins offering a scooter-sharing service using Piaggio MP3 scooters.
- 2014
Expansion to Rome and Florence
[1]Enjoy launches in Rome in June and Florence in November.
- 2013
Free-floating service launches in Milan
[1]Enjoy begins operating its app-based free-floating car-sharing service in Milan.
Products and positioning
App-based, flexible urban mobility that connects short-term car access with public transport and Eni/Enilive mobility infrastructure.
Shared mobility service · 2013
Free-floating car sharing
Enjoy's core service provides short-term access to cars located throughout designated urban operating areas. Customers use a smartphone application to find available vehicles and rent them without relying on a conventional rental desk. The model is designed for flexible urban trips and has operated in cities including Milan, Rome, Florence, Turin and Bologna.
Car-sharing fleet · 2013
Fiat 500 fleet
Fiat 500 cars form the principal vehicle family associated with Enjoy. The fleet has included cars powered by internal-combustion engines as well as hybrid Fiat 500s introduced during the first half of 2021 in Rome, Milan, Florence, Bologna and Turin.
Scooter-sharing service · 2015
Piaggio MP3 scooter sharing
Enjoy operated a scooter-sharing service using Piaggio MP3 scooters between 2015 and 2017. The offering expanded the brand's shared-mobility proposition beyond cars and addressed short urban journeys with three-wheeled scooters.
Electric microcar fleet · 2022
XEV Yoyo
The XEV Yoyo is an ultra-compact electric vehicle added to Enjoy's fleet in May 2022. An initial group of 100 vehicles was introduced in Turin, with later activation in Bologna, Florence and Milan. The microcars extend the fleet's electrification and are suited to dense urban travel.
Mobility location network · 2023
Enjoy Points
Enjoy Points are designated rental locations established at Enilive service stations. Introduced in 2023, they provide users with fixed places to access Enjoy vehicles and support interchange between car sharing, private transport and public transport. By 2025, more than 100 locations were reported across all Italian regions.
Brand decisions
2023
Enjoy Points network launchedStrategyBackground
Enjoy's original free-floating model was complemented by a need for designated access points and stronger connections with other transport modes.
Action taken
On 20 November 2023, Enjoy launched Enjoy Points at Enilive service stations as rental locations for its fleet.
Aftermath
The initiative linked car sharing with Enilive infrastructure and was subsequently expanded to more than 100 locations across all Italian regions by 2025.
2022
XEV Yoyo electric microcars introducedProduct launchBackground
Enjoy sought to broaden its shared fleet with an ultra-compact electric vehicle suited to urban use.
Action taken
On 23 May 2022, the company introduced 100 XEV Yoyo electric cars in Turin, later extending them to Bologna, Florence and Milan.
Aftermath
The launch added a dedicated electric microcar category to Enjoy's offering.
2021
Automatic vehicle sanitisation introducedOtherBackground
The COVID-19 pandemic created additional hygiene concerns for shared vehicles and their passengers.
Action taken
From 19 March 2021, Enjoy activated equipment for automatic sanitisation of passenger compartments in all sharing vehicles.
Aftermath
The measure formed part of Enjoy's operational response during the pandemic period; no separate financial outcome is provided in the reference material.
2021
Hybrid Fiat 500s added to the fleetGeneration changeBackground
Enjoy continued to operate conventional internal-combustion vehicles while adding lower-emission hybrid vehicles to its principal city-car fleet.
Action taken
During the first half of 2021, Enjoy introduced hybrid Fiat 500s in Rome, Milan, Florence, Bologna and Turin.
Aftermath
The fleet became more diverse in propulsion technology, although the reference material does not quantify the operational or financial effect.
Recent events
- Unconfirmed
Reported
Rogers launches Pro-On-the-Go in Greater Vancouver[2]
Rogers launched its Pro-On-the-Go service in Greater Vancouver, allowing customers to arrange for a Rogers representative to provide device setup and assistance at home.
- Unconfirmed
Reported
Rogers launches Rogers Pro On-the-Go[3]
Rogers launched Rogers Pro On-the-Go, a personalized smartphone setup service for Rogers wireless customers in the Greater Toronto Area, in partnership with mobile retail store Enjoy.
Sources3 sources
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