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Entella TV is a Ligurian local television channel based in Lavagna, broadcasting local news and sport across the Genoa, Savona and Imperia provinces.

Last updated September 28, 2026

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Overview

Entella TV is an Italian local television channel based in Lavagna, in the province of Genoa, Liguria. It takes its name from the Entella river, which separates Lavagna from Chiavari and flows into the sea with a particularly wide bed. The channel was founded in February 1986 by Paolo Pinat, a builder of television repeaters, and has from its earliest days carried a telegiornale (news bulletin) focused on local news. Its slogan is "Accendi Entella TV... C'è il Tigullio" ("Turn on Entella TV... the Tigullio is here"), a reference to the Tigullio gulf area it primarily serves. The station broadcasts on channel 75 and covers the provinces of Genoa, Savona and Imperia. Because of the difficult orography of the Ligurian hinterland, Entella TV operates around 40 repeaters to reach a served population of roughly 150,000 inhabitants. It began digital transmissions from a site at Cogorno, covering about 60% of its catchment area in DVB-T. Following the 1990 Mammì law, which required broadcasters to produce at least eight hours of their own programming and to comply with advertising rules, the channel increasingly concentrated on local news, including sports coverage. The editorial identity of Entella TV is closely tied to its territory. Its headquarters are in the alleys of Lavagna on Via Dante, and the sign bearing the channel's logo is made from the characteristic local black stone, slate (ardesia), the material historically used for blackboards. The relationship with the local community is especially strong during the traditional Torta dei Fieschi festival, held each year in Lavagna's main square, for which Entella TV mounts a long live broadcast; some local bars relay these images live on large screens. The publisher is Marco Pinat, son of founder Paolo Pinat, who died prematurely in the 1990s. The channel remains a private, family-run local broadcaster.

History

Entella TV was founded in February 1986 by Paolo Pinat, a builder of television repeaters. It is named after the Entella river, which divides Lavagna from Chiavari and reaches the sea with a notably wide bed. From the beginning the channel produced a telegiornale with local news, and its slogan became "Accendi Entella TV... C'è il Tigullio". In 1990, following the Mammì law, Italian broadcasters were required to produce at least eight hours of their own programming and to observe rules on advertising. From that point Entella TV concentrated increasingly on local news, including sports. To cover the hinterland despite difficult orography, the station built up around 40 repeaters, reaching a served population of about 150,000 inhabitants. It began digital transmissions from a site at Cogorno, covering about 60% of its catchment area in DVB-T. The station's headquarters are in the alleys of Lavagna on Via Dante. The sign bearing its logo is made from the local black slate (ardesia), the material traditionally used for blackboards. Entella TV's bond with its territory is particularly visible during the traditional Torta dei Fieschi festival, held each year in Lavagna's main square, for which the channel stages a long live broadcast; some local bars relay the images live on large screens. The publisher is Marco Pinat, son of founder Paolo Pinat, who died prematurely in the 1990s. The channel remains a private local broadcaster.

  • 1990

    Following the Mammì law, the channel focuses increasingly on local news and sport.

  • 1986

    Entella TV founded in February by Paolo Pinat.

  • Begins digital DVB-T transmissions from Cogorno, covering about 60% of its catchment area.

Products and positioning

Hyper-local Ligurian broadcaster focused on news and sport for the Tigullio area and the Genoa, Savona and Imperia provinces.

  • Telegiornale (local news bulletin)

  • Local sports coverage

  • Live broadcast of the Torta dei Fieschi festival

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