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Entertainment X'nter

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Entertainment X'nter (EX) was a shopping and entertainment mall in Central Jakarta, Indonesia, operated by Plaza Indonesia Realty from 2004 to 2014.

Last updated September 28, 2026

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Overview

Entertainment X'nter, commonly abbreviated as EX, was a shopping and entertainment centre located in Central Jakarta, Indonesia. It opened on 14 February 2004 and operated until 30 June 2014. The mall was operated by Plaza Indonesia Realty and was directly connected to Plaza Indonesia and the Grand Hyatt Jakarta, forming part of a larger integrated commercial and hospitality complex in the heart of the capital. Its tenant mix was oriented toward leisure and entertainment rather than pure retail, with major tenants including the cinema chain XXI, the fitness operator Celebrity Fitness, Hard Rock Cafe and Fashion TV Bar. The concept positioned EX as a dedicated entertainment destination within the Plaza Indonesia cluster, complementing the adjacent upscale shopping centre. After roughly a decade of operation, the mall closed in mid-2014. Its legacy is linked to the broader Plaza Indonesia development and to the later Lifestyle X'nter, a related entertainment-oriented retail concept. The official website associated with the brand, e-xgeneration.com, is no longer an active source of current information about the mall.

History

Entertainment X'nter, also known as EX, was a shopping and entertainment mall in Central Jakarta, Indonesia. It began operations on 14 February 2004 and remained open until 30 June 2014. The mall was operated by Plaza Indonesia Realty and was physically connected to Plaza Indonesia and the Grand Hyatt Jakarta, placing it within one of the capital's most prominent integrated commercial and hotel developments. Rather than focusing solely on conventional retail, EX was positioned as an entertainment-oriented destination. Among its largest tenants were the cinema chain XXI, the fitness operator Celebrity Fitness, Hard Rock Cafe and Fashion TV Bar, reflecting a mix of leisure, dining and lifestyle uses. The mall served the central Jakarta market for about a decade before closing in mid-2014. Its history is closely tied to the Plaza Indonesia complex and to the related Lifestyle X'nter concept, which is referenced alongside it in Indonesian-language sources.

  • Entertainment X'nter opens in Central Jakarta on 14 February 2004.

  • Entertainment X'nter closes on 30 June 2014 after about a decade of operation.

Products and positioning

Entertainment-focused shopping and leisure destination within the Plaza Indonesia complex in Central Jakarta.

  • Shopping and entertainment mall

  • Cinema (XXI)

  • Fitness centre (Celebrity Fitness)

  • Dining and bar venues (Hard Rock Cafe, Fashion TV Bar)

Sources3 sources

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