Entravision Communications
Entravision Communications is a U.S.-based Hispanic-focused media and advertising company operating television, radio, digital advertising, and related sales businesses.
Last updated October 17, 2026
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Overview
Entravision Communications Corporation is a Santa Monica, California-based media and advertising company whose business has historically centered on reaching Spanish-speaking Hispanic and Latino audiences in the United States. Its portfolio combines television stations, radio stations, national advertising representation, and digital advertising technology. The company has also maintained a smaller presence in English-language broadcasting and has expanded beyond traditional U.S. media through acquisitions in digital advertising and Latin American media. Entravision became one of the largest U.S. affiliate groups associated with Univision and UniMás television programming. Its television operations have served Hispanic and Latino audiences in several major and fast-growing U.S. markets, while its radio portfolio has included locally oriented Spanish-language formats such as regional Mexican music, Spanish adult hits, urban and reggaeton programming, sports, ranchera, and Spanish-language adult contemporary. The company has also operated English-language stations and has periodically bought and sold broadcast properties as part of portfolio management. In radio, Entravision has used a mixture of local station brands and broader programming brands. Its described radio portfolio has included La Tricolor, La Suavecita, Fuego, TUDN Radio, José, Reyna, The Fox, RGV, and Q. Its El Botón digital platform has extended the audio offering through online-only channels including Super Estrella, Radio Romántica, Tocada Alternativa, and La Plebona. These properties allow the company to combine broadcast distribution with streaming and digital audience engagement. Entravision has also operated advertising businesses. Entravision Solutions, a jointly owned national spot-radio representation operation, sells advertising inventory for Spanish-language stations and is held in partnership with Lotus Communications. The company previously owned outdoor advertising assets, including Vista Media Group operations in New York and Los Angeles, but sold that division to Lamar Advertising Company in 2008. This divestiture reflected a continuing effort to concentrate resources on broadcast and Hispanic media while selectively developing digital capabilities. Digital expansion became more significant with the 2018 acquisition of Smadex, a Barcelona-based demand-side platform, or DSP. Smadex gave Entravision technology for programmatic mobile and digital advertising and helped broaden the company from a primarily U.S. Hispanic broadcaster into a more diversified advertising technology business. In 2020, Entravision announced the purchase of a majority stake in Cisneros Interactive, a Latin American digital media company formerly associated with Grupo Cisneros. That transaction strengthened Entravision's exposure to digital advertising and media markets across Latin America. The company has adjusted its geographic and asset portfolio through numerous transactions. It sold five Dallas–Fort Worth radio stations to Liberman Broadcasting in 2006, acquired Orlando Spanish-language station WNUE-FM from Mega Communications in 2007, and later disposed of several television and radio properties, including stations in Nevada, Florida, Texas, California, and other markets. These transactions illustrate the company's strategy of reallocating assets among Hispanic radio, television, and digital activities rather than maintaining every station indefinitely. Entravision's positioning is therefore built around multicultural reach, especially Spanish-language audiences, combined with local broadcast relationships and technology-enabled advertising. Its business spans content distribution, station ownership, national sales representation, programmatic advertising, and digital media. The company remains active, although its exact station portfolio and operating structure may change as broadcast licenses, affiliations, and digital holdings are acquired or sold.
History
Entravision Communications developed as a U.S. media company focused primarily on Hispanic and Latino audiences, especially Spanish-speaking communities. From its base in Southern California, it built a portfolio of television and radio properties in important Hispanic markets and became a major affiliate group for Univision and UniMás programming. Its traditional business model combined local station ownership with advertising sales and the distribution of nationally supplied Spanish-language content. The company used acquisitions and divestitures to shape its station portfolio. In 2006, it sold five Dallas–Fort Worth radio stations to Liberman Broadcasting. The following year, it expanded in Florida by purchasing Spanish-language station WNUE-FM in Orlando from Mega Communications. Entravision subsequently continued to adjust its holdings across U.S. television and radio markets, selling or exiting selected properties in locations including San Jose, Salinas, Las Vegas, Houston, Orlando, El Centro, and parts of Nevada. Some low-power television licenses were later cancelled or otherwise removed from the portfolio. Entravision also experimented with adjacent media categories. Its outdoor advertising business, including Vista Media Group operations in New York and Los Angeles, was sold to Lamar Advertising Company in 2008. The disposal reduced the company's exposure to outdoor media and left broadcasting, advertising representation, and later digital media as more central components of its business. Entravision Solutions remained a separate national spot-radio sales activity, owned jointly with Lotus Communications and focused on representing Spanish-language radio inventory. A major strategic shift began with digital advertising. In 2018, Entravision acquired Smadex, a Barcelona-based demand-side platform. Smadex added programmatic advertising technology, particularly in mobile and digital media, to a company whose historic identity had been rooted in broadcast operations. In 2020, Entravision announced an agreement to acquire a majority stake in Cisneros Interactive from Grupo Cisneros. Cisneros Interactive gave Entravision a larger platform for digital media and advertising across Latin America. Radio remains an important part of the operating identity. The company's described brands have covered regional Mexican, Spanish adult hits, Spanish urban and reggaeton, Spanish sports, ranchera, Spanish adult contemporary, classic hits, and classic rock. Entravision has also used El Botón as a digital audio destination, carrying online-only services such as Super Estrella, Radio Romántica, Tocada Alternativa, and La Plebona. This combination of broadcast and streaming formats allows the company to serve audiences through both terrestrial stations and digital channels. The company’s history is characterized by portfolio rotation rather than a single uninterrupted expansion path. Entravision has sold individual stations when market or strategic considerations changed, acquired technology and digital-media assets to diversify revenue opportunities, and retained a strong emphasis on multicultural advertising. Its business now sits at the intersection of Hispanic broadcasting, local and national media sales, programmatic advertising, and international digital media. Because station ownership, affiliations, licenses, and digital holdings can change through transactions, the precise operating portfolio should be checked against current company disclosures.
- 2020
Cisneros Interactive investment announced
[1]Entravision announces the acquisition of a majority stake in Latin American digital media company Cisneros Interactive.
- 2018
Smadex acquisition
[1]Entravision acquires Barcelona-based digital advertising demand-side platform Smadex.
- 2008
Outdoor media division sold
[1]The company's outdoor advertising division is sold to Lamar Advertising Company.
- 2007
WNUE-FM acquisition
[1]Entravision acquires Spanish-language station WNUE-FM in Orlando from Mega Communications.
- 2006
Dallas–Fort Worth radio divestiture
[1]Five Entravision radio stations in the Dallas–Fort Worth area are sold to Liberman Broadcasting.
- 1996
Entravision is established
[1]Entravision Communications is established as a U.S. media company serving Hispanic and Latino audiences.
Products and positioning
A Hispanic and multicultural media company combining Spanish-language television and radio reach with national advertising sales, digital audio, programmatic advertising technology, and Latin American digital media capabilities.
Television broadcasting
Spanish-language television stations
Entravision owns or has operated television stations serving Hispanic and Latino communities in several major U.S. markets. Much of this portfolio has been associated with Univision and UniMás programming, supplemented by local news, advertising, and market-specific content. The television business provides local distribution and advertising access to Spanish-speaking audiences while connecting the company to broader national network schedules.
Radio broadcasting
Spanish-language radio portfolio
Entravision's radio operations have included multiple Spanish-language formats, ranging from regional Mexican and ranchera to Spanish adult hits, urban and reggaeton, sports, and adult contemporary programming. Brands identified with the portfolio include La Tricolor, La Suavecita, Fuego, TUDN Radio, José, and Reyna. Station ownership and branding can vary by market as the company buys, sells, or repositions individual properties.
Digital audio platform
El Botón
El Botón is Entravision's digital audio destination, extending the company's radio activity to online listening and app-based distribution. The platform has included online-only services such as Super Estrella, Radio Romántica, Tocada Alternativa, and La Plebona, giving listeners access to Spanish rock, romantic music, alternative rock, corridos tumbados, and other specialized formats beyond the terrestrial station lineup.
Programmatic advertising technology · 2018
Smadex
Smadex is a Barcelona-based demand-side platform acquired by Entravision in 2018. It provides technology for programmatic digital advertising, with an emphasis on mobile and performance-oriented campaigns. The asset broadened Entravision's capabilities beyond traditional broadcast sales and supported its development as a digital advertising company with international reach.
Radio advertising representation
Entravision Solutions
Entravision Solutions is a national spot-radio advertising representation business specializing in Spanish-language stations. It is described as a 50 percent-owned operation held with Lotus Communications. The business packages and sells radio inventory for advertisers seeking national access to Spanish-language audiences rather than relying solely on individual local station sales teams.
Digital media and advertising · 2020
Cisneros Interactive
Cisneros Interactive is a Latin American digital media company in which Entravision announced a majority investment in 2020. The transaction expanded Entravision's digital advertising and media presence in Latin America and complemented its U.S. Hispanic broadcasting operations and Smadex technology platform.
Controversies
2019
Global Music Rights sues Entravision over copyright infringement allegations
Global Music Rights filed a lawsuit in California federal court accusing Entravision Communications of willful copyright infringement. According to the lawsuit, Entravision stations played more than 130 copyrighted songs nearly 15,000 times over two years without paying songwriters. The dispute concerns allegations that the stations used the songs without compensating the songwriters.
Brand decisions
2020
Acquire a majority stake in Cisneros InteractiveM&ABackground
Entravision aimed to expand its digital media and advertising footprint in Latin America.
Action taken
Entravision announced the acquisition of a majority stake in Cisneros Interactive from Grupo Cisneros.
Aftermath
The transaction strengthened the company's Latin American digital-media position and complemented its Smadex advertising technology operations.
2018
Acquire SmadexM&ABackground
Entravision pursued digital advertising capabilities that could complement its established broadcast and advertising-sales operations.
Action taken
The company acquired Smadex, a Barcelona-based demand-side platform.
Aftermath
The acquisition added programmatic and mobile advertising technology and increased Entravision's international digital exposure.
2008
Divest outdoor advertising divisionM&ABackground
Entravision reassessed the role of outdoor advertising within its broader media portfolio.
Action taken
The company sold its outdoor media division to Lamar Advertising Company.
Aftermath
Entravision reduced its exposure to outdoor advertising and concentrated more heavily on broadcast and related advertising activities.
2007
Acquire WNUE-FM in OrlandoM&ABackground
Entravision sought to expand its Spanish-language radio presence in the Orlando market.
Action taken
The company acquired WNUE-FM from Mega Communications.
Aftermath
The acquisition added a Spanish-language radio property to Entravision's Florida operations.
Aggregate purchase price. Approximately $24 million (2007 acquisition)
2006
Sell five Dallas–Fort Worth radio stationsM&ABackground
Entravision reviewed its U.S. radio portfolio and chose to exit five stations serving the Dallas–Fort Worth market.
Action taken
The stations were sold to Liberman Broadcasting.
Aftermath
The transaction reduced Entravision's Dallas–Fort Worth radio presence and represented a portfolio-concentration decision.
Recent events
- Unconfirmed
Reported
Entravision completes acquisition of MediaDonuts[3]
Entravision announced that it had closed its acquisition of MediaDonuts, a digital marketing company operating across seven countries in the Asia-Pacific region.
Reported
Entravision promotes Crystal Gomez to Los Angeles sales vice president[4]
Entravision Communications Corporation announced Crystal Gomez's promotion to Vice President Local Agency and National Sales for its radio assets in Los Angeles.
Reported
Entravision and The James Irvine Foundation announce census education partnership[5]
Entravision announced a partnership with The James Irvine Foundation to promote 2020 Census participation in the Monterey, California market through media and social initiatives, including public service announcements and educational programming.
Reported
Global Music Rights sues Entravision over copyright infringement allegations[2]
Global Music Rights filed a lawsuit in California federal court accusing Entravision Communications of willful copyright infringement. The lawsuit alleges that Entravision stations played more than 130 copyrighted songs nearly 15,000 times over two years without paying songwriters.
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