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Envision Co., Ltd.

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Corporate brand

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Japanese manufacturer of billiard goods, best known for its KAMUI brand of billiard tips and chalk.

Last updated September 26, 2026

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Overview

Envision Co., Ltd. (株式会社エンヴィジョン) is a Japanese manufacturer and seller of billiard goods headquartered in Asakita-ku, Hiroshima. The company was founded on December 6, 2007, with capital of 100 million yen, and traces its business origins to a billiard-tip operation it took over in 2004. Its corporate philosophy centers on the idea that "Tomorrow will be better than today," and its stated mission is to create happiness and inspiration through its business and to add color to people's lives around the world. Envision's core business is the manufacturing, sale, and import/export of billiard equipment. It is best known for the KAMUI brand of billiard tips and chalk, which it has developed into a high-end position in the billiard-tip market. The company began by taking over a small Japanese billiard-tip business in 2004, expanded overseas through distributor agreements from 2005, and started in-house tip production in 2008 after acquiring factory land in Asahigaoka, Asakita-ku, Hiroshima. KAMUI chalk was launched in 2011, and the company changed its name to Envision Co., Ltd. in 2012. In 2020 it acquired an office-and-factory site in Fukawa, Asakita-ku, and moved there completely in September of that year. Envision sells through a network of overseas distributors that grew from five companies in 2005 to ten in 2006 and to 25 countries by 2010. It has sponsorship agreements with world-class billiard players, supporting its positioning as a premium billiard-goods maker. The company also operates the ZAN brand, for which it announced an overseas distributor agreement in February 2026, and it has received capital participation from D Capital Co., Ltd., decided in November 2024. As of its company profile it reported 120 employees. Its leadership includes Chairman Masato Hiraoka, the founder, and President Kazumi Kuwahara; in August 2026 the company announced a change of representative director and a transition of its management structure. While billiard goods remain its core, Envision states that it will actively explore new opportunities and, if chances arise, expand into fields beyond the billiard industry in order to contribute more broadly to society. The company presents itself as growing from Hiroshima to the world.

History

Envision Co., Ltd. began not as a manufacturer but as the operator of a small billiard-tip business. In 2004 the company took over a Japanese billiard-tip operation whose monthly sales were in the range of roughly ten to one hundred tips. Seeking growth, it looked overseas in 2005 and signed agreements with five overseas distributors. That patient sales effort paid off in 2006, when sales rose sharply and the number of overseas distributors doubled to ten. Until then, tip manufacturing had been outsourced, but quality was not stable. In 2007 the company acquired land for its own factory in Asahigaoka, Asakita-ku, Hiroshima, and in 2008 it began in-house production of billiard tips. By 2010 the overseas distributor network had expanded to 25 countries, in-house manufacturing was on track, quality had improved substantially, and the company began sponsorship contracts with world-class players. In 2011 it launched KAMUI chalk, extending the KAMUI name beyond tips. The corporate entity itself was established on December 6, 2007, with capital of 100 million yen. In 2012 the company changed its name to Envision Co., Ltd. (株式会社エンヴィジョン). In 2013 it pushed forward with the oligopolization of the high-end billiard-tip market under the KAMUI brand. In 2020 it acquired an office-and-factory property in Fukawa, Asakita-ku, Hiroshima, and completed a full relocation there in September of that year. More recently, the company has broadened its ownership and brand base. In November 2024 it decided to accept capital participation from D Capital Co., Ltd. In February 2026 it announced an overseas distributor agreement for the ZAN brand. In August 2026 it announced a change of representative director and a transition of its management structure. Throughout, its stated philosophy has remained that "Tomorrow will be better than today," and it describes its mission as creating happiness and inspiration through its business, from Hiroshima to the world.

  • 2026

    Announced an overseas distributor agreement for the ZAN brand; announced a change of representative director and management transition.

  • 2024

    Decided to accept capital participation from D Capital Co., Ltd.

  • 2020

    Acquired an office-and-factory site in Fukawa, Asakita-ku, Hiroshima; completed full relocation in September.

  • 2013

    Advanced oligopolization of the high-end billiard-tip market under the KAMUI brand.

  • 2012

    Changed company name to Envision Co., Ltd.

  • 2011

    Launched KAMUI chalk.

  • 2010

    Overseas distributors reached 25 countries; began sponsorship contracts with world-class players.

  • 2008

    Started in-house production of billiard tips.

  • 2007

    Acquired land for its own factory in Asahigaoka, Asakita-ku, Hiroshima; company founded on December 6.

  • 2006

    Sales surged and overseas distributors increased to ten.

Products and positioning

Premium Japanese billiard-goods manufacturer, known for the high-end KAMUI tip and chalk brand, selling in Japan and through overseas distributors.

  • KAMUI billiard tips

    High-end billiard tips manufactured in-house; the company's flagship product line.

  • KAMUI chalk

    Billiard chalk launched in 2011, extending the KAMUI brand.

  • ZAN brand

    Brand for which an overseas distributor agreement was announced in February 2026.

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