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E.ON Energie Deutschland

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Corporate brand

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E.ON Energie Deutschland GmbH is the E.ON Group’s umbrella company for energy sales in Germany.

Last updated September 25, 2026

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Overview

E.ON Energie Deutschland GmbH (EDG) is a German energy company headquartered in Munich and a wholly owned subsidiary of E.ON SE, whose headquarters are in Essen. It serves as the umbrella company for E.ON’s sales business in Germany. The company took shape during a reorganisation of E.ON’s German retail-sales operations in 2013 and 2014, when several regional sales businesses were transferred into or integrated with it. The company’s core role is energy retail and supply in Germany. Its portfolio includes electricity and energy offerings for customers, with a distinct green-electricity product for which the cited account reports a fully renewable supply mix in 2023. The same account reports a separate overall energy mix for E.ON Deutschland, so the green-electricity offer should not be confused with the company’s broader supply mix. E wie einfach, described as a discount subsidiary, has operated in the market since 2007; eprimo became subject to a control agreement with EDG in December 2020. The corporate structure also includes entities involved in customer dialogue and sales, including E.ON Energie Dialog GmbH and E.ON Dialog S.R.L. in Romania. E.ON Energie Österreich GmbH is identified as responsible for sales in Austria, while electric-mobility business is assigned to E.ON Drive GmbH. These associated activities extend beyond the German sales umbrella, but the company’s principal identity in the cited source is the parent of E.ON’s German sales operation. EDG is owned by E.ON SE and is not presented as an independently listed company. Its leadership has included Rolf Fouchier as its first managing director, Robert Hienz as the sales umbrella company’s chief executive from February 2015, Victoria Ossadnik from April 2018, and Filip Thon from 1 April 2021. The supplied evidence does not specify its current leadership beyond that dated appointment, so no later change is asserted here.

History

E.ON Energie Deutschland GmbH was established through the reorganisation of E.ON’s German sales business in 2013 and 2014. In 2013, the sales activities of E.ON Vertrieb Deutschland GmbH, E.ON Hanse Vertrieb GmbH, E.ON Avacon Vertrieb GmbH, E.ON edis Vertrieb GmbH and E.ON Westfalen Weser Vertrieb GmbH were transferred to E.ON Energie Deutschland GmbH. In 2014, E.ON Mitte Vertrieb GmbH and Stadtwerke Ahrensburg GmbH were integrated into the company. The resulting entity became the umbrella company for E.ON’s sales business in Germany, with its headquarters in Munich and E.ON SE as its sole parent. The company’s associated brand and corporate structure includes consumer-facing discount suppliers and other specialist entities. E wie einfach, identified as a discount subsidiary, had been present in the market since February 2007. A control agreement with another electricity discount supplier, eprimo, has been in place since December 2020; the source notes that eprimo had previously been part of RWE and then Innogy. Other entities associated with EDG include E.ON Energie Dialog GmbH and E.ON Dialog S.R.L. in Romania. E.ON Energie Österreich GmbH is responsible for sales in Austria, while E.ON Drive GmbH is assigned the electric-mobility business. The cited company account also records distinct electricity-supply mixes for 2020 and 2023. For 2020, it reports electricity procurement from coal, nuclear power, natural gas, renewable energy with guarantees of origin, and other fossil fuels, without a more detailed breakdown in the referenced annual reports. For 2023, it reports that E.ON Deutschland’s green-electricity customers received electricity from 100% renewable energy, split between renewables supported under Germany’s Renewable Energy Sources Act (EEG) and renewable energy with guarantees of origin. It separately gives the broader E.ON Deutschland energy mix. These figures describe the years stated in the source and should not be taken as current supply figures. The company’s leadership history in the cited account begins with Rolf Fouchier as its first managing director. Robert Hienz took over as head of the E.ON sales umbrella company on 1 February 2015. Victoria Ossadnik assumed the role in April 2018, followed by Filip Thon on 1 April 2021. The source establishes these historical appointments but does not provide an update on leadership after Thon’s appointment.

  • 2023

    Reported renewable supply for green-electricity customers

  • 2021

    Filip Thon takes over leadership

  • 2020

    Control agreement with eprimo

  • 2018

    Victoria Ossadnik takes over leadership

  • 2015

    Robert Hienz takes over leadership

  • 2014

    Further integration of sales businesses

  • 2013

    German sales businesses transferred to EDG

  • 2007

    E wie einfach enters the market

Products and positioning

The umbrella company for E.ON’s German energy-sales business, with retail energy offers and associated discount brands.

  • E.ON electricity and energy retail offers

    Energy sales offerings provided through E.ON’s German sales umbrella company.

  • Green electricity

    The cited account reports that green-electricity customers received a 100% renewable supply in 2023.

  • E wie einfach

    A discount subsidiary reported to have been active in the market since February 2007.

  • eprimo

    An electricity discount supplier subject to a control agreement with E.ON Energie Deutschland since December 2020.

Brand decisions

  • Restructuring of E.ON’s German sales businessOther
  • Control agreement with eprimoOther

Sources3 sources

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