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Eqdom is a Moroccan consumer-finance company focused on personal and automobile credit.

Last updated August 26, 2026

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Overview

Eqdom is a Moroccan consumer-finance company specializing in credit products for individuals, including personal finance and automobile financing. It was established in 1974 by the Moroccan state through Société Nationale d’Investissement and Caisse de Dépôt et de Gestion. Its original purpose was to provide equipment financing for civil servants, placing the company within Morocco’s early institutional consumer-credit infrastructure. The company became publicly traded relatively early in its history, joining the Casablanca Stock Exchange in 1978. This listing gave Eqdom a position within Morocco’s formal financial-market system while it continued to operate as a specialist lender rather than as a universal bank. Its activities have historically centered on extending credit to individual customers and supporting the purchase of vehicles and other financed goods. A major ownership change occurred in 2002, when Société Générale obtained majority control through its Moroccan subsidiary. Under Société Générale’s ownership, Eqdom remained identified with consumer credit and broadened its offering for individual customers. During the 2020s, the company diversified its activities and expanded its range of products while retaining its specialist-lending identity. By 2023, Eqdom was described as a specialist in consumer credit, although its net banking income had declined. In April 2024, Société Générale announced plans to sell its Moroccan banking assets, including Eqdom, to Saham Group. The announcement indicated a prospective change in the company’s ownership environment, but the available reference material does not establish that the transaction had been completed. Eqdom is therefore best understood as an active Moroccan listed consumer-finance brand whose history spans state-backed formation, public-market listing, integration into Société Générale’s Moroccan operations, and a planned transition toward Saham Group ownership.

History

Eqdom was created in Morocco in 1974 by Société Nationale d’Investissement and Caisse de Dépôt et de Gestion, acting through the Moroccan state. Its initial mission was to provide equipment financing for civil servants. This origin positioned the company as an institutional mechanism for expanding access to financed purchases and supporting the development of organized consumer credit in Morocco. The company was listed on the Casablanca Stock Exchange in 1978. Its public listing made Eqdom one of the established financial companies represented on Morocco’s capital market. Although it operated in the credit sector, its identity remained that of a specialist consumer-finance provider rather than a diversified commercial bank. In 2002, Société Générale acquired majority control of Eqdom through its Moroccan subsidiary. The transaction brought the company into the Société Générale group’s Moroccan financial-services structure. Eqdom continued to focus on individual customers and consumer lending, with personal and automobile credit forming central parts of its business. Over time, its activities expanded beyond its original equipment-financing role as it developed a broader range of products for retail clients. During the 2020s, Eqdom was described as a specialist in consumer credit. Its business included financing solutions for individuals and vehicle purchases, while its product range was diversified in response to the needs of Moroccan consumers. The available reference material also notes that net banking income had declined by 2023, although it does not provide a financial figure or a detailed explanation of the change. In April 2024, Société Générale announced a planned sale of its Moroccan banking assets, including Eqdom, to Saham Group. This announcement opened a new potential phase in the company’s ownership history. Because the supplied material describes an announced plan rather than a completed transaction, Eqdom’s ultimate post-sale ownership should be verified against later corporate disclosures. Its documented history nevertheless covers three distinct phases: state-backed creation, development as a listed Moroccan consumer lender, and majority ownership by Société Générale followed by a proposed transfer to Saham Group.

  • 2024

    Planned sale to Saham Group

    [1]

    Société Générale announces plans to sell its Moroccan banking assets, including Eqdom, to Saham Group.

  • 2023

    Continued operation as a consumer-credit specialist

    [1]

    Eqdom is described as a specialist in consumer credit, while its net banking income is reported to have declined.

  • 2002

    Société Générale acquires majority control

    [1]

    Société Générale takes majority control of Eqdom through its Moroccan subsidiary.

  • 1978

    Listing on the Casablanca Stock Exchange

    [1]

    Eqdom becomes a publicly listed company on the Casablanca Stock Exchange.

  • 1974

    Eqdom is founded

    [1]

    Société Nationale d’Investissement and Caisse de Dépôt et de Gestion establish Eqdom through the Moroccan state to provide equipment financing for civil servants.

Products and positioning

A specialist Moroccan consumer lender serving individual customers through personal, automobile, and other consumer-credit solutions.

  • Consumer finance

    Personal credit

    Credit solutions designed for individual customers. Personal lending is one of Eqdom’s core activities and represents the company’s broader role as a specialist consumer-finance provider in Morocco.

  • Vehicle finance

    Automobile credit

    Financing for the purchase of automobiles by individual customers. Vehicle lending is one of the principal product areas associated with Eqdom’s consumer-credit business.

  • Consumer finance · 1974

    Equipment financing

    Financing for equipment and financed purchases. This area reflects Eqdom’s original mission at its foundation, when it was created to support equipment purchases by civil servants.

Brand decisions

  • 2024

    Planned transfer of Eqdom to Saham GroupM&A

    Background

    Société Générale announced a plan to sell its Moroccan banking assets, with Eqdom included among the assets concerned.

    Action taken

    The group announced the intended sale to Saham Group.

    Aftermath

    The announcement suggested a forthcoming change in Eqdom’s ownership, but the supplied reference does not confirm that the transaction was completed.

Sources1 sources

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