EQOM Group

EQOM Group is a European e-commerce group focused on sexual wellness and intimacy, headquartered in Veendam in the Netherlands. Its name is an acronym for E-commerce, Quality, Open-Mindedness and Multinational. The group describes itself as the number one company in sexual wellness in Europe, operating across more than ten countries with local teams in markets including the Netherlands, Germany, France, Norway, the United Kingdom, Italy, Spain and Poland. It employs more than 250 people and carries a portfolio of more than 35 house brands and over 14,000 products, serving both consumers (B2C) and businesses (B2B). The company was formed in 2021 when EDC Retail — known for EasyToys and Pabo — merged with the erotic wholesale distributor Eropartner Distribution. The merger followed an approach by the investment group Waterland Private Equity Investments, which injected capital to grow the new business. In the same year EQOM acquired the Dutch retailer Christine le Duc and the Norwegian brands Kondomeriet and Nytelse, and at the end of 2021 it added the German brand Amorelie. Eric Idema, founder of EDC Retail, served as CEO until 1 July 2024, when Marc van Boven took over the role; Idema remained active as an adviser. EQOM positions itself as a brand-building and e-commerce platform rather than a single retailer. Its stated vision is to normalize sexual wellness and intimacy, to break taboos and to advocate for healthy and fulfilling sex lives for everyone. The group combines strong brand creation, e-commerce experience, innovation and financial professionalism, and it works with local teams and partners across Europe. Its portfolio spans consumer-facing webshops and brands as well as wholesale distribution to retail partners. Brands connected to the group include EDC Retail, EDC Wholesale, Eropartner Distribution, EasyToys, Kondomeriet, Christine le Duc, Beate Uhse, Pabo, Adam et Eve, Amorelie and Nytelse. Through this multi-brand structure, EQOM covers a broad range of categories and price points in the sexual wellness market, from toys and intimate products to erotic media and retail concepts.

EQOM Group was created in 2021 as a consortium of large erotic companies supplying both private customers and shops. Its name is an acronym for E-commerce, Quality, Open-Mindedness and Multinational. The group emerged after EDC Retail — known for brands such as EasyToys and Pabo — merged with the erotic wholesale distributor Eropartner Distribution. The merger came about after EDC Retail was approached by the investment group Waterland Private Equity Investments, which wanted to grow the new company with a capital injection. In the same year, EQOM acquired the Dutch retailer Christine le Duc and the Norwegian brands Kondomeriet and Nytelse. At the end of 2021, the German brand Amorelie was added to the company. Eric Idema, founder of EDC Retail, served as CEO of EQOM Group until 1 July 2024, after which he remained active as an adviser to the group. From 1 July 2024, Marc van Boven became CEO of EQOM Group. By the early 2020s the group presented itself as the number one company in sexual wellness in Europe, operating in more than ten countries with local teams in markets including the Netherlands, Germany, France, Norway, the United Kingdom, Italy, Spain and Poland. It reported more than 250 employees, more than 35 house brands and over 14,000 products, serving millions of customers in both B2C and B2B channels. Companies connected to the group include EDC Retail, EDC Wholesale, Eropartner Distribution, EasyToys, Kondomeriet, Christine le Duc, Beate Uhse, Pabo, Adam et Eve, Amorelie and Nytelse. The group's stated vision is to take the sexual wellness industry to a higher level and to put a sex toy on every European's nightstand, while breaking taboos and advocating for healthy and fulfilling sex lives for everyone. Its mission is to become an unbeatable market leader in the sexual wellness industry by joining forces with the best people and strongest companies and by creating strong and popular brands. EQOM emphasizes e-commerce experience, brand creation, strong partnerships and financial professionalism as its core strengths.

• 2024

  Marc van Boven becomes CEO on 1 July; Eric Idema remains as adviser.

• 2021

  EQOM Group formed through the merger of EDC Retail and Eropartner Distribution, backed by Waterland Private Equity Investments.

• 2021

  Acquisition of Dutch retailer Christine le Duc and Norwegian brands Kondomeriet and Nytelse.

• 2021

  German brand Amorelie added to the group at the end of the year.

The number one sexual wellness company in Europe, building strong brands and using e-commerce, innovation and partnerships to normalize sexual health.

• EasyToys

• Pabo

• Christine le Duc

• Kondomeriet

• Nytelse

• Amorelie

• Beate Uhse

• Adam et Eve

• Eropartner Distribution

• EDC Retail

• EDC Wholesale

1. 1EQOM | EQOMeqom.com
2. 2ABOUT US | EQOMeqom.com
3. 3PEOPLE | EQOMeqom.com
4. 4EQOM Group — Wikidatawikidata.org
5. 5EQOM Group — Wikipedia (Dutch)nl.wikipedia.org