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Equity Release Supermarket

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Corporate brand

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Equity Release Supermarket is an award-winning equity release comparison and advisory service founded in 2008.

Last updated September 1, 2026

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Overview

Equity Release Supermarket is a UK-based equity release advisory service founded by Mark Gregory in 2008. It positions itself as an impartial broker offering products from across the entire equity release market, including lifetime mortgages, home reversion, and RIO mortgages. The company emphasizes outstanding financial advice and has a 5.0/5 customer rating based on verified reviews.

History

Equity Release Supermarket was founded by Mark Gregory in 2008. Mark was an equity release adviser and had a vision to offer customers impartial financial advice, access to plans from the whole marketplace, and use technology to help customers. The company has grown to become one of the leading equity release advisory services and has helped thousands of people.

Products and positioning

Impartial, whole-of-market equity release broker with a focus on outstanding financial advice and customer service.

Product categories. Equity release plans · Lifetime mortgages · Home reversion · RIO mortgages

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