Erajaya Active Lifestyle

Erajaya Active Lifestyle is a business unit within Indonesia's Erajaya Group, a consumer-electronics and lifestyle retail and distribution conglomerate. The unit is positioned around "active lifestyle" categories — sporting goods, outdoor equipment, fitness and wearable technology, and related lifestyle accessories — which Erajaya distributes and retails in the Indonesian market alongside its core mobile-phone and gadget business. The brand operates as a specialist vertical inside a larger retail house rather than as a standalone listed company. Its role is to bring international active-lifestyle and sports brands to Indonesian consumers through Erajaya's store network, mall-based retail footprint and distribution channels, complementing the group's telecommunications and gadget retail operations. Because Erajaya Active Lifestyle is a sub-brand of a privately organized business unit within the publicly listed Erajaya Swasembada, detailed public disclosure about the unit itself is limited. The dossier below records only what can be reasonably supported; specific founding dates, executives and financial figures for the unit are not asserted here. Note: the supplied evidence snippets concern SFist and San Francisco transit news and contain no information about this brand; they are therefore not used as factual support for any claim in this dossier.

Erajaya Active Lifestyle belongs to the Erajaya Group, an Indonesian retail and distribution company best known for mobile phones, tablets, wearables and consumer electronics. Erajaya grew from a handset distributor into one of Indonesia's largest gadget retail networks, operating mall-based stores and distributing international device brands across the archipelago. As the group expanded beyond core telecommunications devices, it organized its lifestyle-oriented activities into dedicated units. Erajaya Active Lifestyle was created as the vertical dedicated to active-lifestyle categories — sports, outdoor, fitness and related accessories — allowing the group to apply its distribution and retail infrastructure to a fast-growing consumer segment in Indonesia, where demand for running, cycling, gym and outdoor products has risen with a growing urban middle class. The unit functions as a brand-facing platform that connects international active-lifestyle brands with Indonesian shoppers through Erajaya's stores and channels. Detailed public records of the unit's own founding date, leadership and financial performance are not available in the supplied evidence, and this dossier does not assert them.

Specialist active-lifestyle retail and distribution vertical within Erajaya Group's Indonesian consumer retail network.

• Sporting goods retail and distribution

• Outdoor and fitness equipment

• Wearables and active-lifestyle accessories

• 2026.08.14

  Reported2026.08.14

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