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Corporate brand

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Erlau is a German brand, today part of the RUD Group, described as the world market leader for tyre protection chains and a manufacturer of outdoor furniture and accessible sanitary equipment.

Last updated September 15, 2026

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Overview

Erlau is a brand that emerged from Erlau AG, founded in 1828 and headquartered in Aalen, Germany. Today part of the RUD Group, Erlau describes itself as the world market leader for tyre protection chains and one of the leading manufacturers of outdoor furniture and accessible sanitary equipment for modern bathrooms. The brand develops and produces in Germany and sells its products worldwide.

History

The Erlau brand emerged from Erlau AG, founded in 1828 and headquartered in Aalen. In 1828, three Aalen citizens Betzler, Fürgang and Anderwerth founded the wire drawing company 'Betzler, Fürgang & Co.' on the 'Erlen-Au' in Aalen. In 1847 wire pin production began as the first industrially manufactured production. In 1851, chain production began on the 'Erlen-Au' as the first factory in southern Germany. In 1870, 'Eisen- und Drahtwerke Erlau AG' was founded as the oldest stock corporation in southern Germany. By 1884, Erlau AG employed 125 people. Today the Erlau brand is part of the RUD Group, which was also founded in Aalen in 1875.

Products and positioning

World market leader for tyre protection chains; leading manufacturer of outdoor furniture and accessible sanitary equipment; quality, engineering and durable solutions.

  • Tyre protection chains

  • Outdoor furniture

  • Accessible sanitary equipment

Sources3 sources

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