Ermolino

Ermolino (ТМ «ЕРМОЛИНО») is a Russian food brand and retail network built around a vertically integrated "we make it, we sell it" model. The trademark covers a broad range of everyday food products — semi-finished meat products, sausages and deli meats, dairy, confectionery, canned goods, frozen convenience foods, sauces, pasta and baked goods — all produced at the company's own plants and sold only through its own branded stores. According to the official website, the brand's products are made at three modern factories described as among the largest production facilities in Russia, and the assortment consists exclusively of own-produced goods. The retail side is the brand's most visible feature. The official site states that there are around 3,000 branded Ermolino stores across Russia and that the company employs more than 14,000 people. Combined annual revenue is stated as more than 120 billion rubles. The chain positions itself on affordability and convenience for busy consumers, offering quick, filling and economical meal solutions — from a sausage sandwich at breakfast to pelmeni at lunch and cutlets at dinner. Ermolino's identity is closely tied to its place of origin: the town of Yermolino in the Borovsky District of Kaluga Oblast, southwest of Moscow. The website's rights holder is AO «Invest Alyans» (OGRN 1164027058722), registered at 5 Zarechnaya Street, Yermolino, Kaluga Oblast, 249026, Russia. The brand markets itself with the slogan "vkusno kak doma" (tasty like home) and promotes "five principles of uniqueness" for the trademark, the central one being that products are sold only in company-branded stores. The product range is organized into categories including semi-finished products (pelmeni, cutlets, meatballs, pancakes), sausages and meat delicacies, ready meals, canned meat, dairy products, ice cream, confectionery, pasta, sauces, and pies/pizza/dough. Flagship items highlighted by the company include "Russkaya" boiled sausage made to GOST recipe, "Ermolinskie" branded pelmeni with beef, and premium canned stewed beef. The brand also runs its own content marketing — recipes, product video reviews, store explainers and promotions such as quizzes — to build engagement with shoppers. Ermolino operates as a private, non-listed business under AO Invest Alyans. It is best understood as a Russian private-label food manufacturer-retailer hybrid: a producer brand whose distribution is deliberately restricted to its own store network rather than third-party supermarkets.

Ermolino is a Russian food brand and retail chain whose identity is rooted in the town of Yermolino in the Borovsky District of Kaluga Oblast, southwest of Moscow. The brand operates as a vertically integrated producer-retailer: it manufactures its own food products at company plants and distributes them exclusively through its own branded stores, a model the company summarizes as "we make it ourselves — we sell it ourselves." The trademark's development is tied to the growth of its parent entity, AO «Invest Alyans» (Invest Alliance), which is registered in Yermolino at 5 Zarechnaya Street. The company built out production capacity at three modern factories described on its website as among the largest production enterprises in Russia, allowing it to supply a broad assortment spanning meat, dairy, bakery and convenience categories. Over time the retail network expanded to roughly 3,000 branded stores across Russia, supported by more than 14,000 employees, with combined annual revenue stated at over 120 billion rubles. The brand's growth strategy has emphasized self-reliance in production and control over distribution, rather than selling through third-party supermarket chains. This approach lets Ermolino keep prices low and maintain a consistent "factory-to-shelf" quality narrative. The company has also invested in consumer communication. Its website features recipes, product video reviews, production videos, store explainers (such as how open refrigerated display cases work), and regular promotions and quizzes. The brand slogan "vkusno kak doma" (tasty like home) and its "five principles of uniqueness" frame the marketing message around home-style taste, own production and exclusive branded-store distribution. As of the mid-2020s the brand remains active and privately held under AO Invest Alyans, with no public listing. Its product range continues to expand across semi-finished products, sausages, dairy, confectionery, canned goods and ready meals, positioning Ermolino as a significant player in Russia's private-label food retail landscape.

• AO Invest Alyans registered in Yermolino, Kaluga Oblast (OGRN 1164027058722)

• Ermolino brand products produced at three modern factories described as among Russia's largest

• Retail network grows to approximately 3,000 branded stores across Russia

• Combined annual revenue exceeds 120 billion rubles

• Workforce exceeds 14,000 employees

• September 2026: "Quiz from Ermolino Sellers" promotion launched

Affordable, own-produced everyday food sold exclusively through the brand's own store network under the slogan "tasty like home".

• "Russkaya" boiled sausage

  Traditional GOST-recipe boiled sausage made from beef, pork and small pieces of tender lard, with notes of garlic and nutmeg.

• "Ermolinskie" pelmeni with beef

  Signature branded pelmeni with special folding and shape; dough has a distinctive yellowish tint; filling includes beef, pork and poultry.

• Canned stewed beef (premium grade)

  Premium canned stewed beef with large meat pieces.

• "Natyrale" semi-finished product line

  Line of semi-finished products including pancakes with fruit fillings.

• Ermolinsky packaged cheese

  Packaged cheese suitable for various dishes.

1. 1Продукты Ермолино – официальный сайт!ermolino-produkty.ru
2. 2Наша продукция | Продукты Ермолиноermolino-produkty.ru
3. 3Видео о продуктах ТМ ЕРМОЛИНОermolino-produkty.ru
4. 4ВИДЕО О «ЕРМОЛИНО» | Продукты Ермолиноermolino-produkty.ru
5. 5Ermolino – Wikidatawikidata.org