EstratégicaMente

EstratégicaMente is a Spanish strategic consultancy that positions itself as a non-traditional advisory firm, built around senior partners who personally lead and deliver every engagement rather than delegating to junior teams. Its public identity centres on artificial intelligence as an operational backbone: the firm advises organisations on compliance with the European Union's AI Act, on automating business processes with AI, and on identifying and securing public funding and subsidies that can finance those projects. The firm's entry point for new clients is a paid diagnostic session branded CriterIA©, a 45-minute working session focused on the client's own company rather than on AI in the abstract. According to the company's website, the session delivers a situational diagnosis covering training, governance and AI use; an analysis of the client's project; potential subsidies that fit; and a roadmap covering literacy, reskilling and governance. The session is priced at 195 euros including VAT and includes an ebook titled "Inteligencia Artificial con criterio" (2026). The firm also offers a free starting route, CriterIA© 7, and stresses that the resulting roadmap belongs to the client, who may execute it with EstratégicaMente, with another provider, or independently. Beyond compliance, EstratégicaMente markets service lines for slow processes — automation of processes with AI under the label Simplicity for Processes© — and for decision-making without direction, where clients have data but lack criteria and scenarios. The firm describes its operating model as three layers with a single responsibility: senior direction on every project, an activated network of more than 50 specialists engaged per assignment (legal, technical, sectoral, creative), and proprietary AI agents that provide operational capacity. It states that it does not maintain a fixed payroll to be occupied, but instead activates exactly the senior profile each engagement requires, so that clients pay for the precise specialist rather than for structure. EstratégicaMente describes itself as operating with a national and international vocation, with an active presence in the Spain–Morocco corridor and ongoing projects with public institutions, business groups and senior executives. Its website displays a network of collaborating and institutional logos including UDC Universidade A Coruña, Tecnológico de Monterrey, AEEN, FEDER, FENIN, ITG, Fundación Althaia, NextGenerationEU, CINTAC, Data Economy España, AFE, CCPC-PME, Beyond AI and Finance & Business School, alongside references to the EU AI Act and GPAI Principles. The firm is led by Guillermo Taboada, Socio Director and CEO, and Pilar Pérez, founding partner and Director of Administration, with Marianella Hernández as Director of Projects.

EstratégicaMente presents itself as a strategic consultancy founded and directed by its partners, deliberately structured as an alternative to the traditional consultancy model. Rather than building a large permanent pyramid of consultants, the firm organises itself around senior partners who lead, supervise and answer directly on every engagement, supported by a project management layer and an on-demand network of specialists. The firm's public materials describe an operating model in three layers with a single responsibility. The first layer is senior direction on every project: the founding partners lead and are accountable, while project management guarantees execution without commercial intermediation between the decision and the client. The second layer is a network of more than 50 specialists activated per project — legal, technical, sectoral and creative profiles — so that the client pays for the precise specialist required rather than for fixed structure. The third layer is proprietary AI agents, which the firm describes as providing operational capacity and doing the work of a larger team. EstratégicaMente has built its commercial narrative around artificial intelligence, and specifically around the European Union's AI Act. Its website frames the regulatory deadline as an urgent client problem — "No sé si mi uso de la IA cumple el Reglamento Europeo y el 2 de agosto ya ha pasado" — and routes visitors to an EU AI Act compliance service delivered under the CriterIA© brand. The firm's entry product is the CriterIA© diagnostic session: a paid, 45-minute working session on the client's own company, priced at 195 euros including VAT, which produces a situational diagnosis of training, governance and AI use, an analysis of the client's project, potential subsidies that fit, and a roadmap covering literacy, reskilling and governance. The session includes an ebook, "Inteligencia Artificial con criterio" (2026). A free alternative, CriterIA© 7, is also offered, and the firm emphasises that the roadmap belongs to the client and can be executed with EstratégicaMente, with another provider, or independently. Alongside compliance, the firm markets service lines for slow processes — AI process automation under the Simplicity for Processes© label — and for decision-making without direction, addressing clients who have data but lack criteria and scenarios. It also positions itself in the funding space, helping clients identify and access subsidies that can finance AI adoption, and its website references European instruments and programmes including FEDER and NextGenerationEU. The firm describes itself as operating with a national and international vocation, with an active presence in the Spain–Morocco corridor and ongoing projects with public institutions, business groups and senior executives. Its website displays a network of collaborating and institutional logos, including UDC Universidade A Coruña, Tecnológico de Monterrey, AEEN, FEDER, FENIN, ITG, Fundación Althaia, NextGenerationEU, CINTAC, Data Economy España, AFE, CCPC-PME, Beyond AI and Finance & Business School, alongside references to the EU AI Act and GPAI Principles. Leadership is public: Guillermo Taboada as Socio Director and CEO, Pilar Pérez as founding partner and Director of Administration, and Marianella Hernández as Director of Projects. The firm is private and partner-owned; no parent company, stock listing or founding year is disclosed in the available evidence.

• EstratégicaMente is described on its website as a strategic consultancy founded and directed by its partners, with Guillermo Taboada as Socio Director and CEO and Pilar Pérez as founding partner.

• The firm launches CriterIA©, a paid 45-minute diagnostic session priced at 195 euros including VAT, as the common entry point to its services.

• A free starting route, CriterIA© 7, is offered alongside the paid diagnostic.

• The ebook "Inteligencia Artificial con criterio" (2026) is included with the CriterIA© session.

• The firm markets Simplicity for Processes© for AI-driven process automation and an EU AI Act compliance service under the CriterIA© brand.

A partner-led, non-traditional strategic consultancy that uses proprietary AI agents and an on-demand senior specialist network to deliver EU AI Act compliance, AI automation and AI-related grant funding, with senior partners personally responsible on every engagement.

• CriterIA© diagnostic session

  A paid 45-minute working session on the client's own company, priced at 195 euros including VAT, delivering a situational diagnosis of training, governance and AI use, project analysis, potential subsidies and a roadmap covering literacy, reskilling and governance; includes the ebook "Inteligencia Artificial con criterio" (2026).

• CriterIA© 7

  A free starting route offered as an alternative entry point to the paid CriterIA© session.

• EU AI Act compliance service (CriterIA©)

  Advisory service addressing whether a client's use of AI complies with the European regulation, marketed under the CriterIA© brand.

• Simplicity for Processes©

  AI-driven process automation service aimed at teams losing hours to repetitive tasks.

• AI-related grant and subsidy consultancy

  Identification of potential subsidies that fit a client's AI project, referenced alongside European instruments such as FEDER and NextGenerationEU.

• Proprietary AI agents

  In-house AI agents described by the firm as providing operational capacity and doing the work of a larger team.

1. 1Cumplimiento EU AI Act y subvenciones · EstratégicaMenteestrategicamente.info
2. 2Sobre nosotros — EstratégicaMenteestrategicamente.info
3. 3Wikidata Q140995719wikidata.org