ET Money
Product brand
UnclaimedET Money is an Indian fintech app for mutual funds, stocks, and long-term investing.
Last updated September 15, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
ET Money is an Indian fintech company offering a mobile app for mutual funds, stocks, and long-term investing. Its official site presents goal-based investing, mutual fund and stock portfolios, the Genius portfolio offering, NPS, fixed deposits, loans against mutual funds, tax-saving tools, insurance, and investment calculators. The company describes itself as the fastest growing fintech company in India and states a mission to simplify the financial journey of retail consumers.
History
ET Money operates as an Indian fintech company. Its official About Us page states that it is the fastest growing fintech company in India and reports growth over the last couple of years of 5x in userbase, 15x in transactions, and 11x in transaction value. The company describes its mission as simplifying the financial journey of retail consumers and says it is a group of entrepreneurs, IITians, and designers with expertise in technology, mobile, and financial services, with a team of 250 members.
Products and positioning
Goal-based investing app aiming to simplify the financial journey of retail consumers.
Mutual Funds
Invest in mutual funds including equity, debt, and hybrid funds.
Stocks
Stock investing and stock portfolios.
Genius
Diversified portfolios of mutual funds and stocks.
NPS
National Pension System offering.
Fixed Deposit
Fixed deposit offering.
Loan Against Mutual Fund
Loan against mutual fund offering.
Tax Saving Maximizer
Tax saving offering.
Insurance
Term life insurance and health insurance.
Calculators
SIP, mutual fund, FD, and NPS calculators.
Recent events
Reported
ET Money launches ET Money Genius[4]
ET Money launched ET Money Genius, a membership service designed to deliver personalized investing intelligence. The service was scheduled to begin rolling out on January 27, 2022, with a public launch planned before mid-February.
Reported
ET Money refreshes its brand identity[4]
ET Money revamped its app and brand identity, introduced a new design system and unveiled a new logo. It also changed the spelling of its brand name from ETMONEY to ET Money.
- Unconfirmed
Reported
ETMONEY introduces NPS on its app[5]
ETMONEY introduced India's National Pension Scheme (NPS) on its app, offering users a way to invest in the scheme through the platform.
Reported
ETMONEY launches ‘Aapki Jeb Hith Mein Jaari’ campaign[6]
ETMONEY rolled out the ‘Aapki Jeb Hith Mein Jaari’ brand campaign, including two digital films about excessive and compulsive shopping during sale season.
Sources6 sources
- 1ET Money: Mutual Funds, Stocks & Long-Term Investment Appetmoney.com
- 2Experience Intelligent Investing in diversifed portfolios of Mutual Funds & Stocksetmoney.com
- 3About Us: Simplifying Financial Journey of Digital Indiaetmoney.com
- 4ET Money推出ET Money Geniusnews.webindia123.com
- 5ETMONEY在应用中推出NPSequitybulls.com
- 6ETMONEY推出「Aapki Jeb Hith Mein Jaari」营销活动indiantelevision.com
Cite this profile: Cite the canonical profile. /brand-wiki/et-money · Editorial policy · How profiles are compiled