Eternal

Eternal, formally identified as Eternal Music Production Co., Ltd., is a Taiwanese artist-management and music-production company established in 2009 by talent manager Ke Fu-hung and singer Jolin Tsai. The company is closely associated with Tsai's artistic career and functions as an operational platform for artist management, music production, copyright administration, concert organization, and related fan-community activities. Rather than operating primarily as a broad, multi-artist commercial record label, Eternal's documented activities center on the development, production, administration, and promotion of Jolin Tsai's music and live projects. Its scope covers recorded works, associated intellectual-property and copyright affairs, concert planning and production, and the recruitment of members for international fan clubs. This combination gives the company a hybrid position spanning artist management, label services, live entertainment, and rights administration. Eternal's recorded-music activities include Tsai's studio albums and singles. The company's documented album-related output includes Play, released in 2014; the Play World Tour project, associated with 2018; Ugly Beauty, released in 2018; The Wolf Original Television Series Soundtrack, released in 2020; and Pleasure, listed for 2025. Its single catalog includes tracks such as "Kaleidoscope," "The Third Person and I," "I Wanna Know," "Ego-Holic," "Give Love," "We Are One," "On Happiness Road," "Stand Up," "The Player," "Ugly Beauty," "Untitled," "Someday, Somewhere," "Oh La La La," "Pleasure," "DIY," and a later-listed Jolin version of "Prague Square." Live entertainment is another important part of Eternal's documented business. The company was associated with the Play World Tour, staged from 2015 to 2016, and the Ugly Beauty World Tour, staged from 2019 to 2024. These projects demonstrate the company's role beyond recording, including the organization and administration of large-scale concert activity and the management of related rights. Eternal's brand identity is therefore best understood as an artist-centered music enterprise rather than a consumer-goods brand. Its positioning is built around the long-term management of a major Taiwanese pop artist, integrated control of music and copyright assets, and the coordination of recorded music, live performance, and international fan engagement. Publicly available reference material provides limited information about its corporate structure, staffing beyond its two co-founders, financial performance, physical headquarters, and activities unrelated to Jolin Tsai. Those areas remain undocumented in this entry.

Eternal Music Production Co., Ltd. was jointly founded in Taiwan in 2009 by talent manager Ke Fu-hung and singer Jolin Tsai. Its creation established a company focused on managing Tsai's artistic career while also providing a corporate structure for music production, copyright matters, concerts, and fan-club administration. The company's documented output developed across several connected areas. In recorded music, Eternal was associated with Tsai's 2014 album Play and related singles, followed by additional singles and music projects during the second half of the 2010s. The company also supported the Play World Tour, which ran from 2015 to 2016, extending its role from recorded-music production into live-event organization. Eternal's later catalog included the Play World Tour project in 2018 and Tsai's Ugly Beauty album, also released in 2018. The Ugly Beauty era was followed by the Ugly Beauty World Tour, documented as running from 2019 through 2024. This period illustrates the company's continuing involvement in the coordination of album, performance, and copyright-related activities rather than treating recording and touring as separate businesses. The company is also associated with The Wolf Original Television Series Soundtrack in 2020 and with later singles including "Untitled," "Someday, Somewhere," and "Oh La La La." More recent listings identify Pleasure and "DIY" in 2025, as well as a 2026 listing for "Prague Square (Jolin Version)." These entries indicate continued activity in music production and release administration, although the available reference material does not provide detailed corporate information about the company's distribution partners, financial performance, employee base, or ownership beyond its founding association with Ke Fu-hung and Jolin Tsai. Across its history, Eternal has remained an artist-led enterprise centered on Jolin Tsai. Its business model integrates artist management, production of recorded music, handling of related rights, concert organization, and recruitment for international fan clubs. Publicly documented information does not establish a broader roster of artists or a separate portfolio of consumer products. The company should consequently be distinguished from unrelated businesses and brands named Eternal in other industries.

• 2025

  Pleasure and DIY listed

  [1]Eternal (record label)en.wikipedia.org

  Pleasure and the single "DIY" were listed among Eternal's later music productions.

• 2020

  The Wolf soundtrack listed

  [1]Eternal (record label)en.wikipedia.org

  The Wolf Original Television Series Soundtrack was included among Eternal's documented album productions.

• 2019

  Ugly Beauty World Tour begins

  [1]Eternal (record label)en.wikipedia.org

  The Ugly Beauty World Tour began and was documented as running through 2024.

• 2018

  Ugly Beauty era

  [1]Eternal (record label)en.wikipedia.org

  Eternal's documented 2018 output included the Ugly Beauty album and the Play World Tour project.

• 2015

  Play World Tour begins

  [1]Eternal (record label)en.wikipedia.org

  The Play World Tour began a concert run documented as continuing through 2016.

• 2014

  Play released

  [1]Eternal (record label)en.wikipedia.org

  Play became one of Eternal's documented album productions, accompanied by related singles including "Kaleidoscope" and "The Third Person and I."

• 2009

  Company founded

  [1]Eternal (record label)en.wikipedia.org

  Ke Fu-hung and Jolin Tsai jointly established Eternal Music Production Co., Ltd. in Taiwan.

An artist-centered Taiwanese music company combining management, recording production, copyright administration, live entertainment, and international fan-community operations.

• Studio album · 2014

  Play

  Play is a 2014 album included among Eternal's documented music productions. The album's associated catalog includes the singles "Kaleidoscope" and "The Third Person and I," placing it within the company's early recorded-music work after its 2009 founding.

• Studio album · 2018

  Ugly Beauty

  Ugly Beauty is an album released in 2018 and one of Eternal's principal documented recorded-music projects. It also gave its name to the subsequent Ugly Beauty World Tour, linking the company's album-production activities with its live-entertainment operations.

• Television soundtrack · 2020

  The Wolf Original Television Series Soundtrack

  The Wolf Original Television Series Soundtrack is a soundtrack project listed among Eternal's album productions. It represents the company's involvement in music connected with screen entertainment in addition to conventional artist albums and singles.

• Studio album · 2025

  Pleasure

  Pleasure is a later album listed in Eternal's production catalog for 2025. The available reference does not provide further information about its track listing, distribution, commercial performance, or creative positioning.

• Concert tour · 2015

  Play World Tour

  The Play World Tour was a live concert production associated with Eternal and documented as running from 2015 to 2016. A related Play World Tour project was also listed among the company's 2018 music productions.

• Concert tour · 2019

  Ugly Beauty World Tour

  The Ugly Beauty World Tour supported the Ugly Beauty era and was documented as running from 2019 through 2024. It exemplifies Eternal's role in concert organization and the administration of live-performance-related rights.

1. 1Eternal (record label)en.wikipedia.org