Eternal Limited
Corporate brand
UnclaimedEternal Limited is an Indian technology and consumer-services holding company whose principal businesses include Zomato, Blinkit, Hyperpure, and District.
Last updated August 31, 2026
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Overview
Eternal Limited is an Indian technology and consumer-services holding company headquartered in Gurugram, Haryana. The company was formerly known as Zomato Limited and adopted the Eternal name in February 2025 to distinguish the broader corporate group from its best-known consumer application, Zomato. Its operating businesses span restaurant discovery and food delivery, quick-commerce retail, restaurant-focused supply-chain services, and entertainment and going-out services. The business originated in 2008, when Deepinder Goyal and Pankaj Chaddah, then analysts at Bain & Company, began collecting restaurant menus and making them available online. The venture was incorporated in 2010 as DC Foodiebay Online Services Pvt Ltd and initially operated under the Foodiebay name. It was renamed Zomato in 2012, partly to avoid a possible conflict with the eBay name and partly to support expansion beyond a restaurant-listing service. Zomato subsequently developed restaurant search, reviews, menus, table reservations, ordering, and delivery capabilities. During the 2010s, the company expanded both geographically and operationally. It entered a number of international markets and acquired restaurant-discovery services including MenuMania, Lunchtime.cz, Obedovat.sk, Gastronauci, Cibando, Mekanist, and Urbanspoon. In India, it launched food delivery in 2015, initially using external logistics partners before acquiring Runnr in 2017. It also developed Hyperpure, a business-to-business platform supplying restaurants with produce, meat, and other kitchen inputs. In 2020, Zomato acquired Uber Eats' Indian operations in an all-stock transaction, strengthening its position in India's food-delivery market. The company completed its initial public offering in 2021, becoming one of India's most prominent listed consumer-internet businesses. After the IPO, it pursued a broader platform strategy. In 2022, it acquired quick-commerce company Blinkit, formerly known as Grofers, adding rapid delivery of groceries and daily essentials. In 2024, it acquired Paytm's movie and event-ticketing subsidiaries, Wasteland Entertainment Private Limited and Orbgen Technologies Private Limited. These assets supported the launch of District, a consumer platform for movie bookings, dining reservations, and live events. The 2025 corporate rebrand reflected the changing structure of the group. Although the Zomato application retained its consumer-facing name, the listed parent company became Eternal Limited. The corporate group operates through four principal verticals: Zomato, Blinkit, Hyperpure, and District. Zomato focuses on restaurant aggregation, dining discovery, ordering, and food delivery. Blinkit operates in quick commerce. Hyperpure supplies restaurants and supports their procurement needs. District addresses entertainment and out-of-home consumption, including cinema, dining, and live-event bookings. Eternal is listed in India and has been included in major Indian equity indices, including the NIFTY 50 and BSE SENSEX, according to the supplied reference material. Its growth has also generated public scrutiny. Issues have included the employment status and working conditions of delivery partners, changes to delivery-worker compensation, and the social implications of a proposed vegetarian-only delivery fleet. The company therefore represents both the expansion of India's digital consumer economy and the regulatory and labour questions associated with platform-based services.
History
Eternal Limited traces its origins to a restaurant-information project created by Deepinder Goyal and Pankaj Chaddah while they were working at Bain & Company. Beginning in 2008, the founders gathered restaurant menus and made them searchable online, addressing the limited availability of reliable menu and restaurant information. The business was incorporated on 18 January 2010 as DC Foodiebay Online Services Pvt Ltd and operated under the Foodiebay name. The company changed its name to Zomato in 2012. The rebrand helped the business avoid a possible trademark issue involving eBay and gave it a name that could support expansion into services beyond restaurant listings. Zomato developed from a directory and recommendation site into a broader restaurant platform offering discovery, menus, reviews, reservations, ordering, and delivery. It expanded across Indian cities and subsequently entered international markets, including the United Kingdom, South Africa, Canada, and the United Arab Emirates. From 2014 to 2015, Zomato acquired several restaurant-discovery and local-search businesses in different regions. These included MenuMania, Lunchtime.cz, Obedovat.sk, Gastronauci, Cibando, Mekanist, and Urbanspoon. The acquisitions gave the company access to local restaurant databases and established audiences, although the company later concentrated more heavily on India and on transaction-oriented services. Zomato launched food delivery in India in March 2015. It initially relied on hyperlocal logistics providers, including Delhivery and Grab, before acquiring Runnr in 2017. The acquisition helped it build greater control over delivery operations. The company also moved upstream in the restaurant ecosystem through Wotu Technologies, which it developed into Hyperpure, a procurement and supply platform providing restaurants with ingredients and related supplies. In January 2020, Zomato acquired Uber Eats' Indian operations through an all-stock transaction. Uber received a minority holding in Zomato, while Zomato gained the Uber Eats India customer base, restaurant relationships, and delivery activity. The transaction contributed to the consolidation of India's food-delivery sector and left Zomato and Swiggy as the principal large-scale competitors in that market. Zomato went public in July 2021 on the Bombay Stock Exchange and the National Stock Exchange of India. The IPO marked a major transition from venture-backed technology company to listed platform group. Following the listing, the company broadened its investments and sought growth beyond restaurant delivery. Its most important expansion was the acquisition of quick-commerce company Blinkit, formerly Grofers, completed in 2022. Blinkit added rapid delivery of groceries and everyday goods and became a major part of the group's business portfolio. The company continued this diversification in 2024 by acquiring Paytm's movie and event-ticketing businesses, Wasteland Entertainment Private Limited and Orbgen Technologies Private Limited. The assets were consolidated into District, which was introduced as a platform for cinema tickets, dining reservations, live events, and other going-out activities. This expansion positioned the group across several connected forms of urban consumption rather than food delivery alone. On 6 February 2025, chief executive Deepinder Goyal announced that Zomato Limited would be renamed Eternal Limited. The Eternal name had reportedly been used internally after the Blinkit acquisition to describe the corporate umbrella separately from the Zomato consumer brand. Under the new structure, Zomato continued as a consumer-facing application while Eternal served as the listed parent for Zomato, Blinkit, Hyperpure, and District. The group's growth has taken place alongside continuing questions about platform regulation and labour conditions. Delivery workers are generally treated as independent contractors, a classification that has been debated in India and elsewhere. Blinkit delivery partners staged industrial action in 2023 after changes to payout arrangements. In 2024, Zomato's proposed Pure Veg delivery fleet generated criticism because separate green uniforms and boxes could have exposed riders to social hostility or encouraged discriminatory distinctions. The company withdrew the visible fleet markers soon after the backlash but retained vegetarian-order routing. These episodes illustrate the operational, labour, and social challenges associated with Eternal's platform model.
- 2025
Corporate rebrand to Eternal Limited
[1]Zomato Limited changes its corporate name to Eternal Limited while its major consumer brands retain their names.
- 2024
District assets acquired and launched
[1]The group acquires Paytm's ticketing subsidiaries and uses them as the foundation for District.
- 2022
Blinkit acquisition completed
[1]The company completes its acquisition of quick-commerce business Blinkit, formerly Grofers.
- 2021
Initial public offering
[1]Zomato lists on the Bombay Stock Exchange and National Stock Exchange of India.
- 2020
Uber Eats India acquisition
[1]Zomato acquires Uber Eats' Indian operations in an all-stock transaction.
- 2017
Runnr acquisition
[1]Zomato acquires delivery startup Runnr to strengthen its in-house logistics capabilities.
- 2015
Food delivery launches in India
[1]Zomato formally launches food delivery in India, initially using external logistics partners.
- 2012
Foodiebay becomes Zomato
[1]The service adopts the Zomato name as it prepares to expand beyond restaurant listings.
- 2010
Company incorporated as Foodiebay
[1]DC Foodiebay Online Services Pvt Ltd is incorporated and operates the Foodiebay restaurant-listing service.
- 2008
Restaurant menu project begins
[1]Deepinder Goyal and Pankaj Chaddah begin collecting and publishing restaurant menus online while working at Bain & Company.
Products and positioning
A multi-business Indian consumer-technology platform group connecting food, grocery, restaurant supply, dining, entertainment, and other out-of-home services.
Restaurant aggregation and food delivery · 2012
Zomato
Zomato is Eternal's restaurant-focused consumer platform. It provides restaurant discovery, menus, recommendations, ordering, food delivery, and dining-related services. The application remains branded Zomato after the corporate parent adopted the Eternal name. Its marketplace connects restaurants, consumers, and delivery partners and is the business from which the wider group developed.
Quick commerce
Blinkit
Blinkit is Eternal's rapid-commerce platform for groceries, household products, and other daily necessities. It was acquired by the company in 2022 when it was known as Grofers and became a central part of Eternal's strategy to diversify beyond restaurant delivery. Its operating model emphasizes localized inventory and rapid fulfillment.
B2B restaurant supply · 2018
Hyperpure
Hyperpure is a business-to-business procurement and supply-chain platform serving restaurants. It provides fresh produce, meat, and other kitchen inputs, allowing Eternal to participate in the supply side of the restaurant industry as well as in consumer ordering and delivery. The business developed from the company's acquisition of Wotu Technologies.
Entertainment and going-out platform · 2024
District
District is Eternal's platform for activities outside the home. It brings together movie bookings, dining reservations, live events, concerts, and related ticketing services. The platform was built using ticketing businesses acquired from Paytm in 2024 and was introduced as part of the group's expansion into the broader going-out economy.
Controversies
2024
Backlash over the Pure Veg delivery fleet
Zomato's proposed use of green uniforms and boxes for vegetarian deliveries was criticized as potentially exposing delivery workers to harassment and creating a socially discriminatory distinction between riders. The visible fleet branding was withdrawn, although the underlying routing feature remained.
2023
Blinkit delivery-partner strike over payout changes
Delivery partners working with Blinkit in the National Capital Region reportedly protested changes to their payout structures. The work stoppage temporarily disrupted operations and renewed criticism of gig-platform labour arrangements and contractor protections.
Marketing campaigns
- 2024Pure Veg fleet
India
Zomato proposed a dedicated vegetarian-order delivery operation using green uniforms and delivery boxes. The initiative was intended to signal that riders were carrying orders from vegetarian restaurants, but critics argued that visible separation could expose workers to harassment and reinforce discriminatory social practices.
Outcome. The company removed the green uniforms and boxes within roughly a day of the public backlash while maintaining a vegetarian-order routing system.
Brand decisions
2025
Rebrand the corporate parent as Eternal LimitedStrategyBackground
The company had developed several significant businesses beyond food delivery, including Blinkit, Hyperpure, and District.
Action taken
Zomato Limited changed its corporate name to Eternal Limited while retaining separate consumer-facing brand names for its operating platforms.
Aftermath
The new name established a corporate umbrella for the group's multiple business verticals without replacing the Zomato, Blinkit, Hyperpure, or District brands.
2024
Acquire Paytm ticketing subsidiariesM&ABackground
Eternal sought to expand into entertainment, ticketing, dining reservations, and the broader going-out economy.
Action taken
The company acquired Wasteland Entertainment Private Limited and Orbgen Technologies Private Limited from Paytm.
Aftermath
The acquired operations were consolidated into District, which covers movie bookings, dining reservations, and live events.
Acquisition consideration. US$244.2 million (2024)
2022
Acquire BlinkitM&ABackground
The company wanted to reduce its dependence on restaurant delivery and enter the rapidly expanding quick-commerce market.
Action taken
Eternal's predecessor, Zomato Limited, completed the acquisition of Blinkit, formerly Grofers.
Aftermath
Blinkit became one of the group's principal operating businesses and a major pillar of the later Eternal structure.
Acquisition consideration. US$568 million (2022)
2020
Acquire Uber Eats IndiaM&ABackground
Zomato sought to strengthen its position in India's food-delivery market and expand its restaurant and customer network.
Action taken
The company acquired Uber Eats' Indian operations in an all-stock transaction, with Uber receiving a minority stake in Zomato.
Aftermath
The transaction contributed to the consolidation of India's food-delivery sector around Zomato and Swiggy.
Recent events
Reported
Eternal reports Q2 FY27 results[2]
Eternal reported Q2 FY27 net profit of Rs 125 crore, up 92.3% year on year, and revenue from operations of Rs 24,138 crore, up 77.6% year on year.
Reported
SBI Card and Eternal launch Eternal SBI Card co-branded credit card[3]
SBI Card and Eternal Limited (formerly Zomato Limited) announced on October 15 the launch of the co-branded Eternal SBI Card, offering a 10% instant discount on Zomato, District and Bistro, discounts on Blinkit, 5% cashback on Uber, ixigo, Urban Company and Apollo 24|7, and a joining fee of ₹499 with a complimentary six-month Zomato Gold membership. Customers can request early access via the Zomato, Blinkit and District apps, with invitations to apply expected to begin from October 22 in phases.
Reported
Zomato completes acquisition of a 7.89% stake in Shiprocket[4]
Zomato Limited completed its acquisition of a 7.89% stake in Bigfoot Retail Solutions Private Limited, known as Shiprocket, on December 17, 2021.
Sources4 sources
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