Eternal Music

Eternal Music, legally identified as Eternal Music Production Co., Ltd., is a Taiwan-based artist-management and music-production company associated most closely with singer Jolin Tsai. The company was jointly founded in 2009 by Taiwanese talent manager Ke Fu-hung and Tsai, combining functions that are often divided among a record label, an artist-management agency, a concert promoter, and a copyright administrator. Its work has centered on the development, production, release, and commercial administration of Tsai’s music, while also supporting the live, fan-community, and intellectual-property infrastructure surrounding her career. The company’s business scope includes artist management, music production, copyright management, concert organization, and related copyright affairs. It also recruits members for international fan clubs, giving the business a direct relationship with the audience communities that support its artist projects. This combination makes Eternal less like a broad multi-artist major label and more like an integrated artist enterprise built around a leading Taiwanese pop performer. Publicly documented activity is concentrated on Jolin Tsai’s recordings, visual and live projects, rather than on a large roster of separately branded artists. Eternal’s recorded output includes albums, singles, and soundtrack-related work. Its documented album projects include Play, released in 2014; the Play World Tour release from 2018; Ugly Beauty, also from 2018; The Wolf Original Television Series Soundtrack from 2020; and Pleasure from 2025. The company’s singles catalog includes original releases and collaborations or alternate versions such as “Kaleidoscope,” “The Third Person and I,” “I Wanna Know,” “Play (Alesso Remix Version),” “Ego-Holic,” “Give Love,” “We Are One,” “On Happiness Road,” “Stand Up,” “The Player,” “Ugly Beauty,” “Untitled,” “Someday, Somewhere,” “Oh La La La,” “Pleasure,” and “DIY.” A 2026 listing for “Prague Square (Jolin Version)” is also associated with the company’s documented production history. Live entertainment is another important part of the brand. Eternal produced the Play World Tour, which ran from 2015 to 2016, and the Ugly Beauty World Tour, which ran from 2019 to 2024. These tours demonstrate the company’s integrated approach: recorded music, stage production, concert organization, licensing, fan-club activity, and artist representation are treated as connected parts of one entertainment platform. The company’s public identity therefore rests on creative control and long-term artist stewardship rather than on a conventional label portfolio. Available reference material does not identify a parent corporation, public listing, stock ticker, separate headquarters city, or a broader corporate group. It also does not provide a detailed roster of executives beyond the two co-founders. Eternal’s known profile is consequently best understood as a privately operated Taiwanese music and entertainment company whose principal brand equity is tied to Jolin Tsai’s recordings, performances, intellectual property, and international fan base.

Eternal Music Production Co., Ltd. was established in Taiwan in 2009 by talent manager Ke Fu-hung and singer Jolin Tsai. From its creation, the company operated as an integrated entertainment business rather than solely as a conventional record label. Its documented responsibilities include managing Tsai as an artist, producing and administering music, organizing concerts, handling related copyright matters, and recruiting members for international fan clubs. The company’s public history is closely connected to the evolution of Tsai’s recording and performance career. Eternal’s documented album activity began with Play in 2014. The associated catalog also includes singles such as “Kaleidoscope” and “The Third Person and I,” followed by later releases including “I Wanna Know,” “Ego-Holic,” “Give Love,” “We Are One,” “On Happiness Road,” and “Stand Up.” These projects show the company’s involvement in both album-era campaigns and individual digital or promotional releases. Eternal expanded its activities into live production through the Play World Tour, produced from 2015 to 2016. A Play World Tour release was subsequently documented in 2018, connecting the touring project to the company’s recorded output. The same year, Eternal was associated with the Ugly Beauty album and related single. These projects formed the basis for the Ugly Beauty World Tour, which ran from 2019 through 2024 and represented a multiyear extension of the company’s work in stage production, concert organization, artist presentation, and fan engagement. The company’s documented productions also include The Wolf Original Television Series Soundtrack in 2020. This project indicates that Eternal’s production role was not limited to standard studio albums and singles, but could also encompass music connected with screen entertainment. Later singles included “Untitled” in 2022 and “Someday, Somewhere” and “Oh La La La” in 2023. Pleasure and DIY were listed among the 2025 releases, while “Prague Square (Jolin Version)” was listed for 2026. Throughout its known history, Eternal has remained primarily associated with Jolin Tsai rather than with a large, publicly documented stable of independent artists. Its model brings management, production, copyright, touring, and fan-club administration under a closely connected structure. This arrangement gives the artist enterprise control over multiple stages of the entertainment lifecycle, from creation and release to live presentation and audience relationship management. The available reference material does not identify a parent company, listed status, ticker, separate headquarters city, financial figures, or additional senior executives. It also does not document scandals, lawsuits, recalls, bankruptcies, or regulatory controversies involving the company. On the available evidence, Eternal remains an active Taiwanese music and entertainment company whose principal business identity is the long-term development and exploitation of Jolin Tsai-related creative and live properties.

• 2025

  Pleasure project documented

  [1]Eternal (record label)en.wikipedia.org

  Pleasure was listed as a 2025 album, with related singles including “Pleasure” and “DIY.”

• 2020

  Television soundtrack project released

  [1]Eternal (record label)en.wikipedia.org

  The Wolf Original Television Series Soundtrack was added to the company’s documented productions.

• 2019

  Ugly Beauty World Tour began

  [1]Eternal (record label)en.wikipedia.org

  Eternal began producing the Ugly Beauty World Tour, which continued through 2024.

• 2018

  Play World Tour and Ugly Beauty projects documented

  [1]Eternal (record label)en.wikipedia.org

  The company’s 2018 documented output included the Play World Tour release, the Ugly Beauty album, and the “Ugly Beauty” single.

• 2015

  Play World Tour began

  [1]Eternal (record label)en.wikipedia.org

  Eternal produced the Play World Tour, which ran from 2015 to 2016.

• 2014

  Play released

  [1]Eternal (record label)en.wikipedia.org

  Play was documented as one of Eternal’s early album-production projects.

• 2009

  Company founded

  [1]Eternal (record label)en.wikipedia.org

  Ke Fu-hung and Jolin Tsai jointly founded Eternal Music Production Co., Ltd. in Taiwan.

An integrated Taiwanese artist enterprise combining artist management, music production, copyright administration, concert organization, and fan-community operations, with a principal focus on Jolin Tsai.

• Album · 2014

  Play

  Play is a 2014 album-production project associated with Eternal and Jolin Tsai. It represents one of the company’s foundational publicly documented releases and helped establish the connection between Eternal’s artist-management role and its ownership or administration of recorded-music projects.

• Live tour and tour release · 2015

  Play World Tour

  The Play World Tour was produced from 2015 to 2016. It extended the Play album cycle into live entertainment and demonstrated Eternal’s role in concert organization and artist presentation. A Play World Tour release was also documented in 2018.

• Album · 2018

  Ugly Beauty

  Ugly Beauty is an album project released in 2018 and one of the principal recorded works associated with Eternal. The project was supported by related singles and later expanded into the Ugly Beauty World Tour, making it part of a broader album, touring, and fan-engagement cycle.

• Television soundtrack · 2020

  The Wolf Original Television Series Soundtrack

  The Wolf Original Television Series Soundtrack, documented for 2020, shows Eternal’s involvement in music connected with television content. It broadens the company’s production profile beyond standard artist albums and standalone singles.

• Album · 2025

  Pleasure

  Pleasure is a 2025 album project listed among Eternal’s later productions. The same release period also includes the documented singles “Pleasure” and “DIY,” continuing the company’s focus on Jolin Tsai-related recorded music.

• Live tour · 2019

  Ugly Beauty World Tour

  The Ugly Beauty World Tour ran from 2019 through 2024. Produced by Eternal, it translated the Ugly Beauty album identity into an extended live production and required the company to coordinate touring, concert operations, copyright matters, artist management, and fan-facing activity.

• 2019Ugly Beauty World Tour

  Taiwan · International markets

  A multiyear live campaign supporting the Ugly Beauty album and its associated creative identity.

  Outcome. The tour ran from 2019 through 2024.

  Source
• 2015Play World Tour

  Taiwan · International markets

  A live touring campaign built around Jolin Tsai’s Play era and produced by Eternal from 2015 to 2016.

  Outcome. The tour was completed and later represented in a documented Play World Tour release.

  Source

• 2019

  Extend the Ugly Beauty album cycle into touringGeneration change

  Background

  The Ugly Beauty album and related 2018 releases created a new creative cycle for Jolin Tsai.

  Action taken

  Eternal launched and produced the Ugly Beauty World Tour.

  Aftermath

  The tour continued through 2024, making it one of the company’s longest documented live projects.

  Source

• 2015

  Expand into major live touringProduct launch

  Background

  Following the Play album project, Eternal moved into concert production and touring.

  Action taken

  The company produced the Play World Tour from 2015 to 2016.

  Aftermath

  Eternal established a documented live-production capability that was later used for the Ugly Beauty World Tour.

  Source

• 2009

  Create an integrated artist enterpriseStrategy

  Background

  The company was founded by talent manager Ke Fu-hung and singer Jolin Tsai with a scope extending beyond recording releases.

  Action taken

  Eternal combined artist management, music production, copyright administration, concert organization, and international fan-club recruitment within one company.

  Aftermath

  The structure became the basis for a Jolin Tsai-centered entertainment operation spanning recorded music, live shows, intellectual property, and fan relationships.

  Source

1. 1Eternal (record label)en.wikipedia.org