Ethique
Product brand
UnclaimedNew Zealand zero-waste solid beauty brand known for eco-friendly solid shampoo bars.
Last updated August 26, 2026
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Overview
Ethique was founded by Brianne West in 2012 in New Zealand, focusing on plastic-free solid beauty products like shampoo bars and conditioners, aiming to reduce plastic waste.
Products and positioning
Zero-waste, vegan, cruelty-free, eco-friendly
Product categories. Solid shampoo bars · Solid conditioner bars · Solid facial cleansers · Solid body moisturizers
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