Euforum Holding
Corporate brand
UnclaimedEuforum Holding AS is a Norwegian holding company associated with Telenor Arena and the former ownership of Stabæk Fotball.
Last updated August 31, 2026
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Overview
Euforum Holding AS is a Norwegian holding company whose principal public-facing asset is Telenor Arena, an indoor events venue in Bærum near Oslo. The company was established under the name Stabæk Holding in December 2005 and formally registered with the Brønnøysund Register Centre in January 2006. It subsequently adopted the Euforum Holding name as its corporate activities became associated with the development and ownership of the arena. The company initially had a close relationship with Stabæk Fotball, the Norwegian football club based in Bærum. Euforum Holding owned the club for a period before Stabæk Fotball was sold to a group of investors in 2009. This divestment separated the football-club ownership activity from the holding company's continuing role connected to the arena and related property interests. Telenor Arena was inaugurated in 2009. Designed as an indoor venue capable of hosting football, concerts and other large-scale events, it provided the company with a prominent position in Norway's sports and entertainment infrastructure. The arena hosted Norwegian Premier League football and has also been used for major cultural and live-event programming, including the 2010 Eurovision Song Contest. Its role has therefore extended beyond a conventional sports stadium to include concerts, televised events and other mass-audience activities. Kjell Christian Ulrichsen is identified as the principal owner of Euforum Holding. Corporate leadership has included Lars Holter-Sørensen, who served as chair until 2009, followed by Diderik Schnitler. The company's headquarters are located at Telenor Arena. Public reference material provides limited information about its broader portfolio, current management, financial performance or operating subsidiaries, so Euforum Holding is best understood as a privately held Norwegian holding and venue-related company rather than a consumer-facing product brand.
History
Euforum Holding originated as Stabæk Holding, a Norwegian company established in December 2005 and registered in January 2006. Its early corporate identity reflected its connection with Stabæk Fotball, the football club from Bærum. The company owned the club during an early phase of its existence, linking the holding structure to professional football operations as well as to a major venue project. The company later changed its name to Euforum Holding. Its most significant continuing asset became Telenor Arena, an indoor venue in Bærum that was completed and inaugurated in 2009. The arena was developed to accommodate large sporting events and a broad range of entertainment programming. It hosted Norwegian Premier League football and subsequently served as a concert and events venue. One of its most prominent international engagements was hosting the 2010 Eurovision Song Contest. Also in 2009, Stabæk Fotball was sold to investors. The transaction ended Euforum Holding's direct ownership of the football club and marked a distinction between the company's earlier football-related role and its continuing association with Telenor Arena. Leadership also changed during that year: Lars Holter-Sørensen ceased to be chair, and Diderik Schnitler took over the chairmanship. Kjell Christian Ulrichsen is identified as the company's main owner. Euforum Holding's headquarters are at Telenor Arena. Available reference material does not provide a detailed account of later acquisitions, subsidiaries, financial results, current directors or operating strategy. Consequently, the documented history is primarily the story of its formation as Stabæk Holding, its relationship with Stabæk Fotball, the transition to the Euforum Holding name, and its ownership of a major Norwegian indoor arena.
- 2010
Telenor Arena hosted Eurovision Song Contest
[1]The venue hosted the 2010 Eurovision Song Contest, one of its most prominent international events.
- 2009
Telenor Arena inaugurated
[1]The indoor arena associated with Euforum Holding opened and began serving as a venue for football, concerts and other events.
- 2009
Stabæk Fotball sold to investors
[1]The football club previously owned by the company was sold to investors, ending that ownership relationship.
- 2006
Formal registration in Norway
[1]Stabæk Holding was formally registered with the Brønnøysund Register Centre in January.
- 2005
Established as Stabæk Holding
[1]The company was started under the name Stabæk Holding in December.
Products and positioning
A privately held Norwegian holding company centered on ownership of Telenor Arena and associated sports, concert and event infrastructure.
Indoor sports and entertainment venue · 2009
Telenor Arena
Telenor Arena is an indoor venue in Bærum, Norway, owned by Euforum Holding. It was inaugurated in 2009 and has supported multiple uses, including Norwegian Premier League football, concerts and large public events. Its hosting of the 2010 Eurovision Song Contest gave the venue international visibility. Unlike a conventional consumer product, the arena represents the company's principal infrastructure and event-related asset.
Brand decisions
2009
Divestment of Stabæk FotballM&ABackground
Euforum Holding had owned Stabæk Fotball as part of its early connection with the club and the Stabæk Holding identity.
Action taken
The football club was sold to a group of investors.
Aftermath
The sale ended the company's direct ownership of Stabæk Fotball and left its continuing public association primarily with Telenor Arena.
Sources1 sources
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