Eurobike Cycling Holidays

Eurobike Cycling Holidays is the cycling-tour brand of the Austrian travel company Eurofun Touristik GmbH. It specialises in organised cycling holidays across Europe, with a strong emphasis on self-guided tours that combine carefully planned routes, handpicked hotels, luggage transfer and digital travel documents. The brand traces its origins to 1991, when Walter Schmid and Herbert Würtinger established a "cycle touring" division; the first Eurobike catalogue and the first tour, the Ten Lakes Tour in the Salzkammergut, followed in 1992, and the brand name "Eurobike" was launched in 1993 under Eurofun Touristik. The company is based in Obertrum am See near Salzburg, Austria, where it moved in 1995. Over the decades it developed a series of now-classic routes such as Bolzano–Venice, the Majorca loop tour, the Tuscany roundtrip and the Munich Lakes Tour. Eurobike's offer is built around the idea of "cycling without luggage": guests ride at their own pace while their bags are moved from one accommodation to the next, supported by an on-site team and the Eurobike on Tour app. The programme spans leisurely autumn trips, family-friendly routes and more demanding itineraries, and the brand markets itself on personal service, quality hotels and reliable organisation. Eurobike is one of several brands within Eurofun Touristik, alongside Eurohike for hiking and Euroaktiv for active holidays. Its stated purpose is to make handpicked cycling holidays throughout Europe easy to experience, paired with the best service, so that guests take zest for life, relaxation and unforgettable moments home from their active holiday. The brand positions itself as pioneering, passionate and trustworthy, and aims to be "on everyone's lips, in everyone's legs and in everyone's hearts."

Eurobike's history begins in 1991, when Walter Schmid and Herbert Würtinger established the "cycle touring" division of the company. The following year, in 1992, the first Eurobike catalogue was created and the Ten Lakes Tour in the Salzkammergut was developed as the brand's first tour. In 1993, Eurofun Touristik was launched with the brand name "Eurobike" for the cycle tourism sector. Between 1995 and 2000, the company relocated to Obertrum am See, where an abandoned farm became the new location, chosen because a lot of space was needed for rental bikes in addition to offices. This period saw great effort put into expanding the travel programme. Over the years, Eurobike designed and established further cycling routes such as Bolzano–Venice, the Majorca loop tour, the Tuscany roundtrip and the Munich Lakes Tour — tours that are still considered absolute classics today. From 2001 to 2005, the farm in Obertrum am See was extended. In addition to a spacious bike storage area, a new part of the building provided more space and office areas, and the existing offices were renovated. The move to the newly designed premises took place in August 2003. In 2004, hiking tours were offered for the first time in a separate catalogue under the brand name "Eurohike", laying the foundation for another very successful branch of the company; destinations around the Königssee, around the Zugspitze and the Salzkammergut are still considered hiking classics among Eurohike guests. Between 2006 and 2010, the brand portfolio expanded further: under the brand name "Euroaktiv", selected active tours were offered for the first time in 2006 in a separate catalogue, including family-oriented adventure holidays and horse riding holidays. Eurobike thus sits within a family of specialist active-travel brands operated by Eurofun Touristik, with cycling as its founding and core business. In the years since, Eurobike has continued to develop its programme of self-guided and guided cycling holidays across Europe, supported by digital tools such as the Eurobike on Tour app and a comprehensive digital travel pack including cycling maps, a route guide and tips on culture, cuisine and local life. The brand's management, Verena Sonnenberg and Thomas Schmid, describe the company's values as pioneering, passionate and trustworthy, and its mission as leading the way in fulfilling active holidays.

• 2006

  Selected active tours are offered for the first time in a separate catalogue under the brand name "Euroaktiv".

• 2004

  Hiking tours are offered for the first time in a separate catalogue under the brand name "Eurohike".

• 2003

  The move to the newly designed premises takes place in August.

• 2002

  The farm in Obertrum am See is extended with a spacious bike storage area and additional office space.

• 1995

  The company relocates to Obertrum am See, converting an abandoned farm into its new location.

• 1993

  Eurofun Touristik is launched with the brand name "Eurobike" for the cycle tourism sector.

• 1992

  The first Eurobike catalogue is created and the Ten Lakes Tour in the Salzkammergut is developed as the first tour.

• 1991

  Walter Schmid and Herbert Würtinger establish the "cycle touring" division, laying the foundation for Eurobike.

Pioneering, passionate and trustworthy organiser of handpicked cycling holidays across Europe, with a focus on self-guided travel, personal service and quality hotels.

• Self-guided cycling tours

  Cycling holidays where guests ride independently at their own pace, with luggage transfer, route guides and the Eurobike on Tour app.

• Guided cycling tours

  Organised cycling holidays with on-site support and expert guidance.

• Ten Lakes Tour

  The first Eurobike tour, developed in 1992 in the Salzkammergut region.

• Bolzano–Venice

  A classic Eurobike cycling route established during the company's expansion years.

• Majorca loop tour

  A classic cycling route on the island of Majorca.

• Tuscany roundtrip

  A classic cycling route through Tuscany.

• Munich Lakes Tour

  A classic cycling route around the lakes near Munich.

1. 1Eurobike Cycling Holidays in Europe | Pure Cycling Pleasureeurobike.at
2. 2Company history | Eurobike cycling holidayseurobike.at
3. 3Travel story: Tauern loop tour | Eurobike Blogeurobike.at
4. 4Company philosophy | Eurobike Cycling Holidayseurobike.at
5. 5Eurobike Cycling Holidayswikidata.org