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Corporate brand

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Eurocreme is a London-based European producer and distributor of gay pornographic films.

Last updated August 31, 2026

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History

Eurocreme emerged as a London-based European gay-adult-entertainment company founded by director Max Lincoln. Lincoln’s first film was DreamBoy, released in 2002, and the company subsequently built a catalog around recurring branded series. Rather than relying on one undifferentiated studio identity, Eurocreme organized much of its output around distinct audience and aesthetic propositions. The Boy line became its principal franchise, later encompassing CountryBoy and DirtyBoy. Additional labels addressed rougher British youth imagery, indie-pop styling, larger-bodied performers, and other niche audience interests. The company expanded into distribution soon after its formation. In 2004, it created a joint venture with Eurocreme BV, a distributor based in the Netherlands. The venture marketed films under the Eurocreme Sales name and handled a portfolio that included mostly bareback-sex titles from AVI Production in Prague, issued under multiple brand names. This arrangement positioned Eurocreme not only as a producer but also as a catalog marketer and distributor operating across national markets. The relationship with Eurocreme BV changed in late 2008, when the two companies split their affairs. Their commercial relationship did not end completely: they continued to participate in the United States-based Euro Media Distributors joint venture. The structure reflects a separation of business operations alongside continued cooperation in international distribution. In 2009, Eurocreme entered into a partnership with Alphamalemedia.com, a United Kingdom muscle studio owned by porn star Trojan Rock. The partnership was intended to make a larger portfolio available and broaden the company’s appeal. Eurocreme also extended its activities through a network of branded online properties, including a main corporate site, a store, a video-on-demand service, a specialist RudeBoiz site, and a ClubEurocreme membership property. Eurocreme’s production work was associated with directors including Max Lincoln, Simon Booth, Marc Reardon, and Maxwell B. Its catalog included the Rudeboiz, Indieboyz, and Hung Ladz labels in addition to the Boy family. The company also moved toward a less narrowly niche presentation with VGL – Hung!, directed by Maxwell B, described in the reference material as an effort to enter mainstream filmmaking within the broader adult-entertainment field. In April 2010, Eurocreme announced that it had signed Boy Banned, a boy band. The announcement generated speculation that the company was pursuing diversification into music or adjacent entertainment. The available historical material does not confirm whether this initiative produced a lasting business line. It also does not establish Eurocreme’s current management, ownership, website availability, catalog activity, or operating status. Accordingly, the company’s present status remains unknown.

  • 2010

    Boy Banned signing announced

    [1]

    Eurocreme announced the signing of Boy Banned, prompting speculation about diversification beyond film production.

  • 2009

    Partnership with Alphamalemedia.com

    [1]

    The company partnered with Alphamalemedia.com to expand its catalog and address a broader audience.

  • 2008

    Operating affairs split with Eurocreme BV

    [1]

    Eurocreme and Eurocreme BV separated their affairs while maintaining a United States distribution partnership through Euro Media Distributors.

  • 2004

    Joint venture with Eurocreme BV

    [1]

    Eurocreme set up a joint venture with the Netherlands-based Eurocreme BV and marketed a wider catalog through the Eurocreme Sales name.

  • 2002

    DreamBoy marks Max Lincoln’s first film

    [1]

    Max Lincoln’s first film, DreamBoy, was released and is identified as an early foundation of his work connected with Eurocreme.

Products and positioning

A European gay-adult-entertainment studio and distributor positioned around branded film series, young-male and twink-oriented productions, and a broader catalog spanning rougher, fashion-led, muscle-oriented, and body-focused concepts.

  • Gay adult film series

    Boy series

    Eurocreme’s flagship family of gay adult films, generally associated with young male and twink-oriented casting. Later named variants included CountryBoy and DirtyBoy, allowing the company to segment the core concept through different settings, tones, or presentation styles.

  • Gay adult film series

    Rudeboiz

    A specialist series built around more intense sexual encounters involving rough British young men, presented through a chav-oriented visual and social aesthetic.

  • Gay adult film series

    Indieboyz

    A label focused on young men styled through the indie-pop fashion and cultural imagery that was prominent in the United Kingdom. Its differentiation was primarily aesthetic and identity-based within Eurocreme’s wider catalog.

  • Gay adult film series

    Hung Ladz

    A body-focused brand whose performers were marketed around larger-than-average penises. It represented one of Eurocreme’s more narrowly defined physical-feature concepts.

  • Adult film

    VGL – Hung!

    A title directed by Maxwell B that was described as part of Eurocreme’s move toward mainstream filmmaking within adult entertainment, while retaining the company’s established body-focused positioning.

Brand decisions

  • 2010

    Announce a Boy Banned signingStrategy

    Background

    The announcement suggested that Eurocreme might explore entertainment activities beyond gay adult-film production.

    Action taken

    Eurocreme announced that it had signed the boy band Boy Banned.

    Aftermath

    The announcement prompted speculation about diversification, but the available sources do not document a sustained music business or its commercial outcome.

  • 2009

    Broaden the catalog through Alphamalemedia.com partnershipStrategy

    Background

    Eurocreme aimed to reach beyond its core twink-oriented catalog and appeal to a wider audience.

    Action taken

    It partnered with the United Kingdom-based muscle studio Alphamalemedia.com.

    Aftermath

    The partnership enabled the company to offer a larger range of products, although no later performance data is available.

  • 2004

    Create a distribution joint venture with Eurocreme BVM&A

    Background

    Eurocreme sought to market a larger international catalog through a Netherlands-based distribution partner.

    Action taken

    The companies formed a joint venture and used the Eurocreme Sales name to distribute films from multiple sources and labels.

    Aftermath

    The companies later divided their affairs in 2008 but continued cooperating through Euro Media Distributors in the United States.

Sources1 sources

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