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Eurostars Hotel Company

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Corporate brand

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Eurostars Hotel Company is the hotel chain created by Grupo Hotusa, whose first brand, Eurostars Hotels, was launched in 2005.

Last updated September 15, 2026

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Overview

Eurostars Hotel Company is a hotel chain created by Grupo Hotusa. In 2005 Grupo Hotusa created the Eurostars Hotels brand, which became the first brand of the Eurostars Hotel Company chain. It began as a collection of high-end establishments with strategic locations and a versatile proposition. Later brands added to the chain include Exe Hotels, Ikonik Hotels, Crisol Hotels, Áurea Hotels, Tandem Suites and Dorma Hotels. The chain describes a portfolio of more than 300 establishments located in major Spanish capitals as well as in leading international destinations such as New York, Chicago, Berlin, Rome, Prague, Budapest, Lisbon, Porto, Buenos Aires and Mexico City. The company presents itself as an international hotel chain present in major tourist and business destinations, specialized in offering high-quality accommodation experiences.

History

In 1993 Grupo Hotusa introduced a shift in its expansion strategy and began direct management and operation of establishments, complementing its traditional model as a chain of associated hotels; this began with the Ciudad de Vacaciones Monte do Gozo (Santiago de Compostela). In 2005 Grupo Hotusa created the Eurostars Hotels brand, which became the first brand of the Eurostars Hotel Company chain. It was a collection of high-end establishments with strategic locations and a versatile proposition able to adapt to each traveler's needs, with complete facilities and careful service. Later, Exe Hotels, Ikonik Hotels, Crisol Hotels, Áurea Hotels, Tandem Suites and Dorma Hotels were added to this brand. The chain currently has a portfolio of more than 300 establishments located in major Spanish capitals as well as in leading international destinations including New York, Chicago, Berlin, Rome, Prague, Budapest, Lisbon, Porto, Buenos Aires and Mexico City.

Products and positioning

High-end hotel collection with strategic locations and a versatile proposition; international hotel chain specialized in high-quality accommodation experiences.

  • Eurostars Hotels

    First brand of the chain, a collection of high-end establishments with strategic locations and a versatile proposition.

  • Exe Hotels

    Brand added later to the chain.

  • Ikonik Hotels

    Brand added later to the chain.

  • Crisol Hotels

    Brand added later to the chain.

  • Áurea Hotels

    Brand added later to the chain.

  • Tandem Suites

    Brand added later to the chain.

  • Dorma Hotels

    Brand added later to the chain.

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