Evel Pie

Evel Pie is a pizzeria and bar in Las Vegas, Nevada, built around the imagery and legacy of stunt performer Evel Knievel. The restaurant was conceived by Lev Food Group in collaboration with Kelly Knievel, Evel Knievel’s son, and opened in 2016. Its identity combines New York-style pizza with a highly theatrical interior devoted to motorcycle stunts, action-sports memorabilia, and the visual culture associated with Knievel. The restaurant occupies a pizzeria space dating to 1979 and uses that setting as the foundation for a tribute venue rather than presenting itself as a conventional neighborhood pizza shop. Its interior includes memorabilia largely drawn from the Knievel family collection, including photographs, bicycles, skateboards, a pinball machine, and a bust of Evel Knievel. The restaurant’s motto, “Live Hard, Ride Fast, Eat Pizza,” summarizes the relationship between its food offer and its entertainment-oriented brand identity. Evel Pie’s core menu centers on New York-style pizza, including traditional cheese and pepperoni pies alongside specialty combinations with irreverent names and ingredients. Examples include Balls to the Wall, made with meatballs and gravy; a pizza incorporating rattlesnake-jalapeño sausage; Hog Heaven, featuring barbecue sauce, smoked mozzarella, fontina, pulled pork, bacon, and red onions; and a white pizza named after singer Barry White. The menu also includes house-made meatballs with tomato sauce. The bar serves beer and other beverages, with an emphasis on inexpensive, familiar American beer brands such as Schlitz and Hamm’s. The brand gained international attention in 2019 after creating The Canyon Hopper, a pizza topped with chapulines, or roasted grasshoppers. The idea followed a major grasshopper swarm in Las Vegas that was sufficiently dense to appear on weather radar as a storm. The unusual limited or specialty offering extended Evel Pie’s stunt-themed personality into its cuisine and generated coverage beyond the local restaurant market. Evel Pie has been reviewed and profiled by Las Vegas and national food and travel publications, including Eater Vegas, Thrillist, and the Las Vegas Review-Journal. It has also been recognized in publications’ local pizza awards and “best of Las Vegas” coverage. Publicly available reference material identifies the Las Vegas venue and its founding collaborators, but does not establish a broader national chain, a separate corporate parent, public-company ownership, or a comprehensive leadership roster.

Evel Pie was created in Las Vegas by Lev Food Group in collaboration with Kelly Knievel, the son of stunt performer Evel Knievel. The concept opened in 2016 and was designed as both a pizzeria and an entertainment-oriented tribute to Knievel. Rather than using the name only as a marketing reference, the venue incorporates physical artifacts associated with his career and family collection. The restaurant is based in a pizzeria space that dates to 1979. Its design uses the building’s restaurant history together with a deliberately dense display of Knievel-related objects. Reported examples include a pinball machine, skateboards, bicycles, photographs, and a bust of Knievel. This setting gives Evel Pie the character of a themed destination, while the bar and casual pizza format keep the operating model accessible to local customers and visitors to downtown Las Vegas. Food service focuses on New York-style pizza. The menu includes standard cheese and pepperoni pizzas, but the brand’s most distinctive expression appears in its specialty pies, whose names and toppings reflect its playful, countercultural identity. Offerings reported in reference material include Balls to the Wall with meatballs and gravy, a rattlesnake-jalapeño sausage pizza, Hog Heaven with barbecue sauce, smoked mozzarella, fontina, pulled pork, bacon, and red onions, and a sauce-free white pizza named after Barry White. Evel Pie also serves house-made meatballs with tomato sauce and maintains a full bar with inexpensive beer, including Schlitz and Hamm’s. In 2019, Evel Pie created The Canyon Hopper, a chapulines pizza topped with grasshoppers. The product was linked to a notable Las Vegas grasshopper swarm that became so extensive it appeared on weather radar as if it were a storm. The unusual topping turned a local weather event into a food story and generated international attention for the restaurant. It also reinforced the brand’s willingness to use novelty and spectacle as part of its product and communications strategy. Since its launch, Evel Pie has received coverage from local and national food, travel, and culture outlets, including Eater Vegas, Thrillist, and the Las Vegas Review-Journal. Various publications have recognized it in Las Vegas pizza or local restaurant awards coverage. Available reference material presents Evel Pie primarily as a Las Vegas venue rather than a documented multi-city restaurant chain. Information about its current corporate structure, number of locations, executive management, and financial performance is not established in the supplied sources.

• 2019

  The Canyon Hopper is introduced

  [1]Evel Pieen.wikipedia.org

  Evel Pie adds a chapulines, or grasshopper, pizza inspired by a large grasshopper swarm over Las Vegas.

• 2016

  Evel Pie opens in Las Vegas

  [1]Evel Pieen.wikipedia.org

  Lev Food Group and Kelly Knievel launch the Evel Knievel-themed pizzeria and bar in Las Vegas.

A motorcycle- and stunt-themed Las Vegas pizza destination combining New York-style pizza, an inexpensive beer-and-bar program, and an immersive Evel Knievel memorabilia collection.

• Pizza · 2016

  New York-style pizza

  Evel Pie’s core offering is New York-style pizza, served in both familiar formats and more elaborate specialty combinations. The menu includes classic cheese and pepperoni pies, giving the restaurant a conventional foundation beneath its stunt-themed presentation.

• Pizza · 2016

  Specialty pizzas

  The specialty range uses playful names and unconventional toppings to express the brand’s Evel Knievel-inspired personality. Reported examples include Balls to the Wall with meatballs and gravy, a rattlesnake-jalapeño sausage pizza, and Hog Heaven with barbecue sauce, smoked mozzarella, fontina, pulled pork, bacon, and red onions.

• Pizza · 2016

  Barry White white pizza

  A white pizza made without tomato sauce and named as a musical pun referencing singer Barry White. It provides a sauce-free alternative within the restaurant’s themed specialty-pizza menu.

• Novelty pizza · 2019

  The Canyon Hopper

  A chapulines pizza topped with grasshoppers. The creation was introduced in 2019 after a large grasshopper swarm affected Las Vegas and became a media story when weather radar interpreted the swarm as a storm.

• Bar food · 2016

  House-made meatballs

  House-made meatballs served with tomato sauce, also used as an ingredient in the Balls to the Wall pizza.

• Beverages · 2016

  Beer and bar beverages

  Evel Pie operates a full bar and is reported to emphasize inexpensive beer, including American brands such as Schlitz and Hamm’s, alongside its pizza-focused food menu.

• 2019

  Launch of The Canyon HopperProduct launch

  Background

  A large grasshopper swarm over Las Vegas was reported as dense enough to appear on weather radar as a storm, creating an unusual local event connected to the restaurant’s market.

  Action taken

  Evel Pie created and introduced a chapulines pizza topped with grasshoppers and named it The Canyon Hopper.

  Aftermath

  The product attracted international news coverage and became one of the restaurant’s most distinctive publicly reported offerings.

  Source

1. 1Evel Pieen.wikipedia.org
2. 2Evel Pie at Atlas Obscuraatlasobscura.com