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Eventfinda is an online event-discovery and ticketing service founded in New Zealand.

Last updated August 24, 2026

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Overview

Eventfinda is a New Zealand-founded online event-discovery and ticketing service. The platform helps users find events and related activities, while also providing tools and services for event organisers and publishers. Its business includes the distribution of event information through an application programming interface, allowing third-party websites and other media outlets to display listings sourced from Eventfinda. The company was established in Auckland in July 2005 by Michael Turner. James McGlinn joined the business in 2006 as co-founder and chief technology officer, contributing to the development of the platform and its technical infrastructure. This technology-led model enabled Eventfinda to operate not only as a consumer-facing discovery destination but also as an underlying event-content supplier for other digital properties. Eventfinda expanded beyond New Zealand during the early 2010s. In July 2011, it launched in Australia under the Eventfinder brand, adapting its service for a neighbouring market while retaining the core focus on searchable event information and ticketing. The company has also operated in Singapore, Austria and the United States, giving the service an international footprint despite its New Zealand origins. In 2010, Eventfinda entered into a public-private partnership with New Zealand's Ministry for Culture and Heritage. The partnership reflected the platform's role in making cultural and public event information more accessible through digital channels. The company's event-data syndication capability also positioned it as infrastructure for wider online event publishing rather than only as a standalone ticketing website. Eventfinda received industry recognition in 2011 when Eventfinda Pro won Best User Experience at New Zealand's Internet industry awards, then known as the Onya Awards. The award highlighted the usability of its professional-facing product and represented a notable milestone in the development of its event-management offering. The brand's core proposition combines event discovery, ticketing, organiser-facing tools and data syndication. Its customers and users can include event attendees, promoters, venues, cultural organisations, publishers and other businesses that need to publish or distribute structured event information. Publicly available reference material does not provide sufficient detail to establish the company's current ownership structure, financial performance, exact headquarters address, or the present status of individual executives.

History

Eventfinda was founded in Auckland, New Zealand, by Michael Turner in July 2005. The company developed an online service for discovering events and purchasing tickets, with an additional business-to-business role made possible by its event-data infrastructure. Through an API, Eventfinda could syndicate event listings to third-party websites and other media channels, allowing event information to appear beyond the company's own consumer-facing service. James McGlinn joined the business in 2006 as co-founder and chief technology officer. His arrival marked an early expansion of the company's founding and technical leadership. The combination of public event listings, ticketing functionality and structured data distribution gave Eventfinda a broader role in the event ecosystem: it could serve attendees searching for activities, organisers promoting events, and publishers seeking continuously updated event information. In 2010, Eventfinda formed a public-private partnership with New Zealand's Ministry for Culture and Heritage. This relationship connected the commercial platform with a government cultural-information initiative and demonstrated the potential use of Eventfinda's event-discovery capabilities for broader public access to cultural and community programming. The company began international expansion in July 2011, launching in Australia under the Eventfinder name. Australia was the first specifically documented overseas launch and provided a nearby market in which the company could apply its event-listing and ticketing model. Reference material states that Eventfinda has also operated in Singapore, Austria and the United States, although the available account does not specify the launch dates, local corporate structures or the current scale of operations in each country. Eventfinda's professional offering gained recognition in 2011 when Eventfinda Pro won Best User Experience at New Zealand's Internet industry awards, which were known at the time as the Onya Awards. The recognition was significant because it concerned the professional product rather than only the consumer event directory, indicating that usability was part of the brand's value proposition for event organisers and related business users. The documented history presents Eventfinda as a technology and media-distribution business centred on event information. Its activities span event discovery, ticketing, organiser-facing services and API-based syndication. The public sources supplied for this dossier do not establish a detailed chronology after the 2011 Australian launch, nor do they identify current shareholders, later acquisitions, financial results or a complete list of present-day executives. Accordingly, those aspects remain unspecified rather than inferred.

  • 2011

    Australian launch under Eventfinder

    [1]

    Eventfinda launched its Australian platform under the Eventfinder brand in July 2011.

  • 2011

    Eventfinda Pro receives user-experience award

    [1]

    Eventfinda Pro won Best User Experience at New Zealand's Internet industry awards, then called the Onya Awards.

  • 2010

    Public-private cultural partnership

    [1]

    Eventfinda formed a public-private partnership with New Zealand's Ministry for Culture and Heritage.

  • 2006

    James McGlinn joins the founding team

    [1]

    James McGlinn joined Eventfinda as co-founder and chief technology officer.

  • 2005

    Eventfinda is founded in Auckland

    [1]

    Michael Turner founded Eventfinda in Auckland, New Zealand, in July 2005.

Products and positioning

A digital event-discovery and ticketing platform that also supplies structured event content to third-party publishers and media outlets.

  • Event discovery and ticketing platform · 2005

    Eventfinda

    The core Eventfinda service is an online destination for discovering events and accessing ticketing-related information. It connects audiences with listings across categories and locations, while supporting the publication and promotion of events by organisers and venues.

  • Professional event-management and promotion service

    Eventfinda Pro

    Eventfinda Pro is the company's professional-facing offering for event organisers and related users. The product was recognised for its user experience at New Zealand's Internet industry awards in 2011, reflecting its role in helping professionals manage or present event information.

  • Data syndication service

    Event-content API

    Eventfinda provides an API through which event content can be distributed to third-party websites and other media outlets. This service extends the reach of listings beyond the primary platform and supports the reuse of structured event information by external publishers.

  • Australian event-discovery platform · 2011

    Eventfinder

    Eventfinder was the brand used for Eventfinda's Australian launch in July 2011. It represented the company's adaptation of its event-discovery and ticketing model for the Australian market.

Brand decisions

  • 2011

    Launch in Australia under the Eventfinder brandStrategy

    Background

    After establishing its New Zealand operation, Eventfinda pursued geographic expansion into a nearby English-speaking market.

    Action taken

    The company launched its Australian platform in July 2011 using the Eventfinder name.

    Aftermath

    The launch established the brand's documented Australian presence. The source does not quantify its market results or provide details of later Australian operations.

  • 2010

    Enter a public-private cultural partnershipStrategy

    Background

    Eventfinda's event-information platform had potential uses beyond commercial discovery and ticketing, including the distribution of cultural and public event information.

    Action taken

    The company formed a public-private partnership with New Zealand's Ministry for Culture and Heritage.

    Aftermath

    The partnership expanded the public and cultural context in which Eventfinda's event-discovery infrastructure was used. The available source does not provide further performance or duration details.

Sources1 sources

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