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Everitt was an American automobile marque manufactured by the Metzger Motor Car Company in Detroit from 1909 to 1912.

Last updated August 31, 2026

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Overview

Everitt was a short-lived American automobile brand of the Brass Era. The marque was associated with the Metzger Motor Car Company, an automobile manufacturer based in Detroit, Michigan, and produced cars from 1909 through 1912. It belonged to the early period of the American motor industry, when numerous small manufacturers introduced independent marques while the market was still developing around differing vehicle designs, engineering approaches, and commercial strategies. The available historical record identifies Everitt primarily as an automobile rather than as a continuing corporate enterprise. Its production began in 1909 and ended in 1912, giving the marque an operating life of approximately four years. The cars were manufactured in Detroit, one of the most important centers of early American automobile production. The brand therefore formed part of the broader regional ecosystem that helped establish Detroit as a major center of vehicle engineering and manufacturing. Everitt's surviving documentation is limited compared with that of larger American manufacturers of the same era. The reference material does not establish a named founder, a detailed model range, production totals, technical specifications, sales network, or a later corporate successor. It is consequently best understood as a historical automobile marque connected to the Metzger Motor Car Company, rather than as a modern consumer brand with an identifiable present-day owner or product portfolio. The marque's historical importance lies chiefly in illustrating the diversity and volatility of the Brass Era automobile market. During this period, automobile companies frequently operated for only a few years, and many brands disappeared as manufacturing scale, capital requirements, competitive pressure, and industry consolidation increased. Everitt's production period ended in 1912, and the brand is now defunct. No current website, listed-company status, operating market, or active product line is identified in the available sources.

History

Everitt emerged during the Brass Era, the formative period of automobile development in which gasoline-powered cars were being produced by a large number of small and medium-sized manufacturers. The marque was manufactured by the Metzger Motor Car Company in Detroit, Michigan. Detroit was already becoming a significant center for automobile production, and the presence of Everitt within that environment reflects the highly fragmented structure of the American automotive market before the industry consolidated around a smaller number of large producers. Production of Everitt automobiles began in 1909. The available reference material identifies the brand's manufacturing company and location but does not provide a verified account of the marque's founder, engineering staff, capitalization, dealerships, or detailed model specifications. Nor does it establish whether Everitt represented a single model, a small family of models, or a broader range over the course of its production. Accordingly, the brand's documented history is more securely defined by its manufacturer and operating dates than by a detailed account of its commercial or technical development. Everitt remained in production until 1912. Its relatively short lifespan was characteristic of the early American automobile sector, where manufacturers faced substantial challenges in obtaining capital, developing dependable vehicles, building distribution networks, and competing with better-funded companies. The end of production marks the disappearance of the Everitt marque from the active automobile market. The available material does not document a merger, acquisition, rebranding, successor marque, or other specific corporate event responsible for its termination. Today, Everitt is treated as a historical American automobile marque rather than an active business. Automotive reference works covering American cars of the period preserve information about the brand within broader accounts of early automobile manufacturing. Its significance is therefore primarily historical: it represents one of the many Detroit-associated automobile ventures that operated during the transition from experimental and small-scale production to the more concentrated American automotive industry that followed.

  • 1912

    Production ends

    [1]

    Manufacture of Everitt automobiles ends after an operating period of approximately four years.

  • 1909

    Everitt production begins

    [1]

    The Metzger Motor Car Company begins manufacturing Everitt automobiles in Detroit, Michigan.

Products and positioning

An early American automobile marque associated with Detroit's Brass Era vehicle industry.

  • Brass Era automobile · 1909

    Everitt automobile

    The Everitt was an American automobile manufactured by the Metzger Motor Car Company in Detroit. It was produced between 1909 and 1912 during the Brass Era, when numerous independent American manufacturers offered gasoline-powered passenger cars. The available reference material confirms the marque, manufacturer, location, and production period but does not provide sufficiently documented model names, specifications, body styles, or production figures.

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