Evntlive

Evntlive was a United States-based digital entertainment platform focused on turning streamed concerts into a more interactive online event experience. Operating from Redwood City, California, the service presented itself as a virtual concert venue rather than simply a conventional music-video or livestream website. Its HTML5 platform was designed for laptops, iPads, and mobile devices, allowing registered users to access both live and on-demand performances. The service entered public beta on April 15, 2013. Its central proposition was to give remote viewers more control over how they experienced a concert. Users could switch between alternate camera angles, view backstage or interview-style All Access material, purchase music, and communicate with other viewers through an in-platform social feature known as Buzz. The service offered a mix of free programming and pay-per-view events, with users reserving access through an account on the Evntlive website. During its early operating period, Evntlive streamed performances by a broad range of artists, including Bon Jovi, Wale, Escape the Fate, The Parlotones, The Lumineers, Gary Clark Jr., Phil Lesh & Friends, Primus, and others. It also carried festival programming, including the Taste of Country Music Festival and Mountain Jam. The catalog therefore combined individual artist concerts, music festivals, interviews, short clips, and related merchandise or music purchasing opportunities. Evntlive’s model reflected an early-2010s effort to combine live music, digital video, social interaction, and transactional features in one service. Its differentiation rested on interactivity: viewers could choose their perspective, engage with other online concert-goers, and access supplementary artist content while watching a performance. The platform was aimed at fans unable to attend events in person as well as audiences seeking a more participatory alternative to a fixed broadcast. On December 6, 2013, Evntlive was acquired by Yahoo!. Yahoo absorbed the service rather than continuing it as an independent platform. Evntlive ceased operating soon afterward, and visitors were redirected toward Yahoo! Music and Yahoo! Screen. The brand is consequently defunct, and its principal historical significance lies in its early attempt to package livestreamed concerts as an interactive, commercially supported digital venue.

Evntlive emerged in the early 2010s, when improvements in broadband, HTML5 video, smartphones, and tablet computing were creating new opportunities for live music distribution. Its purpose was to make concerts accessible beyond the physical venue while retaining some of the immediacy and participation associated with attending a show. Based in Redwood City, California, the company developed a web-based platform that worked across laptops, iPads, and mobile devices. The service entered beta on April 15, 2013. Rather than limiting viewers to a single broadcast feed, Evntlive emphasized interaction and choice. Registered users could reserve access to events, watch live or archived concerts, move among different camera angles, view artist interviews and other All Access material, purchase music, and communicate through the platform’s Buzz feature. Programming could be free or offered through pay-per-view access. Its early catalog included individual performances and festival broadcasts. Artists associated with the service included Bon Jovi, Wale, Escape the Fate, The Parlotones, The Lumineers, Gary Clark Jr., Phil Lesh & Friends, Primus, and others. Festival coverage included Taste of Country Music Festival, with country performers such as Trace Adkins, Willie Nelson, Justin Moore, Montgomery Gentry, Craig Campbell, Blackberry Smoke, Gloriana, Dustin Lynch, LoCash Cowboys, Rachel Farley, Parmalee, and Joe Nichols. Mountain Jam programming included acts such as The Lumineers, Primus, Widespread Panic, Gov’t Mule, Phil Lesh, The Avett Brothers, Dispatch, Gary Clark Jr., Michael Franti, and other participating artists. Evntlive’s proposition combined several businesses that were often separate at the time: online video distribution, concert promotion, social viewing, artist content, and digital music commerce. Its multi-angle presentation attempted to give remote viewers a sense of control over the concert floor, while its social tools sought to reproduce the communal aspect of a live event in an online setting. The independent service had a short operating life. Yahoo! acquired Evntlive on December 6, 2013, and absorbed its technology and operation. The Evntlive website ceased functioning soon afterward and redirected users to Yahoo! Music and Yahoo! Screen. No continuing Evntlive consumer service is documented in the cited reference material, so the brand is classified as defunct.

• 2013

  Public beta begins

  [1]Evntliveen.wikipedia.org

  Evntlive launches its beta service on April 15, offering interactive live and on-demand concert viewing on computers and mobile devices.

• 2013

  Early concert and festival broadcasts

  [1]Evntliveen.wikipedia.org

  The platform streams performances by artists including Bon Jovi, Wale, The Lumineers, Gary Clark Jr., Phil Lesh & Friends, and Primus, as well as Taste of Country and Mountain Jam festival content.

• 2013

  Acquisition by Yahoo!

  [1]Evntliveen.wikipedia.org

  Yahoo! acquires Evntlive on December 6 and absorbs the service.

• 2013

  Service discontinued

  [1]Evntliveen.wikipedia.org

  Evntlive ceases operations and redirects users to Yahoo! Music and Yahoo! Screen.

An interactive digital concert venue combining live and on-demand music video, alternate camera angles, artist access content, audience chat, and free or pay-per-view programming.

• Digital concert streaming platform · 2013

  Evntlive concert platform

  The core HTML5 service allowed registered users to reserve and watch live or on-demand concerts on computers, tablets, and mobile devices. It supported free and pay-per-view programming, alternate camera angles, artist interviews and clips, music purchasing, and real-time interaction with other viewers through the Buzz feature.

• Music festival streaming · 2013

  Festival programming

  Evntlive distributed online coverage of festivals including the Taste of Country Music Festival and Mountain Jam. The programming expanded the service beyond standalone concerts and gave remote audiences access to sets by numerous country, rock, folk, and alternative performers.

• 2013

  Yahoo! acquisition and absorptionM&A

  Background

  Evntlive operated as an independent interactive concert-streaming service during 2013, with a model built around live video, on-demand access, audience interaction, and music commerce.

  Action taken

  Yahoo! acquired Evntlive on December 6, 2013, then incorporated the service rather than maintaining the Evntlive brand as a standalone platform.

  Aftermath

  The Evntlive site stopped operating soon afterward and redirected visitors to Yahoo! Music and Yahoo! Screen.

  Source

1. 1Evntliveen.wikipedia.org