Evoke Motorcycles

Evoke Motorcycles is a Chinese electric-motorcycle manufacturer headquartered in Beijing's Yizhuang District. The company develops motorcycles that combine battery-electric propulsion with connected and digitally integrated features, positioning its products as lower-maintenance alternatives to conventional petrol motorcycles. Although the company was formally established in 2014 by Nathan Siy, Sebastian Chrobok, and Chris Riether, its development work reportedly began in 2012. The brand's first mass-produced model was the Urban S, an Italian-inspired naked street motorcycle designed for urban commuting and new riders. The model uses a fully electric drivetrain and was described as having a range of approximately 200 kilometres, or 125 miles. It entered the Chinese market in the summer of 2015 and was subsequently offered in selected European countries. At launch, the Urban S was presented as an accessible entry point to electric motorcycling, with a cited manufacturer's suggested retail price of US$9,499. Its appeal was based on reduced routine maintenance, zero tailpipe emissions during operation, and suitability for everyday commuting rather than exclusively high-performance riding. Evoke expanded its product ambitions with the Urban Classic, a café-racer-style electric motorcycle introduced at the 2017 EICMA motorcycle exhibition in Milan. The model moved the brand beyond the practical naked-bike format and applied a more stylized, heritage-influenced design language to electric propulsion. The Urban Classic was reported to have entered production after its exhibition debut. The company has also pursued partnerships intended to support industrial-scale manufacturing and battery supply. In 2016, Evoke partnered with a Foxconn division to mass-produce the Urban S in Yizhuang, Beijing. It also reached an arrangement with Samsung's SDI division for battery cells. These relationships reflect the company's effort to build an electric-motorcycle supply chain around contract manufacturing and established battery technology rather than relying solely on small-batch assembly. Evoke's longer-term product roadmap included a larger cruiser or power-cruiser model, later identified as the 6061. The planned motorcycle was described as targeting substantially higher performance than the Urban range, with a projected 120-kilowatt peak output, an approximately 400-kilometre range, anti-lock braking, an internally mounted water-cooled motor, and a standard seven-inch touchscreen. The cited development timetable targeted the fourth quarter of 2018, but the available reference material does not establish whether that timetable was achieved or whether the model entered sustained production. The company also explored a subscription-oriented service called MyEvoke. The concept would have allowed riders to use an Urban S through an initial deposit and recurring monthly payments, with battery or vehicle swaps at dedicated stations. The proposal was intended to reduce the inconvenience of charging, maintenance, and insurance, initially in Beijing and later in additional Chinese and European cities. The concept was ultimately abandoned, and no evidence in the supplied material indicates that it became a commercial service. Evoke received international visibility in 2017 when its motorcycles were selected among the five products highlighted in CES Asia's Startup Park. Distribution was reported in China and Turkey, while relationships with distributors in some other countries ended. The present operating status, current model range, ownership, and official web presence are not established by the supplied sources.

Evoke Motorcycles developed electric motorcycles in Beijing from 2012 and was formally founded in 2014 by Nathan Siy, Sebastian Chrobok, and Chris Riether. The company established its base in the Yizhuang District of Beijing and focused on smart electric motorcycles rather than conventional internal-combustion models. Its earliest reported vehicle activity included a 2012 commission for the Indonesian police force, for which five electric-motorcycle prototypes were produced. This project preceded the company's formal incorporation and provided an early demonstration of its ability to adapt electric motorcycles to institutional and fleet requirements. Evoke's first mass-produced motorcycle was the Urban S, a naked street bike with an electric drivetrain and a reported range of about 200 kilometres. It was released in China in summer 2015 and later made available in selected European countries. The model was designed as an approachable commuter motorcycle, particularly for new riders, and was marketed around low operating maintenance and environmentally preferable urban transportation. A cited launch MSRP was US$9,499. In 2016, Evoke entered a manufacturing partnership with a Foxconn division to support mass production of the Urban S in Yizhuang. The company also arranged battery-cell supply through Samsung SDI. These partnerships were important to the brand's stated ambition of producing electric motorcycles at larger scale, although the supplied material does not provide verified production volumes or later manufacturing results. The company broadened its design portfolio in 2017 with the Urban Classic, a café-racer-style model introduced at EICMA in Milan. The motorcycle was subsequently described as being in production. That same year, Evoke received recognition at CES Asia, where it was selected as one of five notable products in the Startup Park. The company also reported distribution arrangements in China and Turkey, while some distributors in other markets ceased working with the brand. Evoke's proposed next-generation product was a larger cruiser-style motorcycle initially discussed as being under development and later identified as the 6061. Its projected specification included 120 kilowatts of peak power, roughly 400 kilometres of range, ABS, an internally mounted water-cooled motor, and a seven-inch touchscreen. A fourth-quarter 2018 release was cited, but the available source does not confirm commercial launch or sustained production. Alongside motorcycle development, Evoke explored MyEvoke, a subscription and battery-swapping concept. Customers would have paid a deposit and monthly fee for access to an Urban S, then exchanged the motorcycle or battery through a swap-station network when necessary. The proposal was intended to address charging, maintenance, and insurance friction, with Beijing as the proposed initial market and expansion to other Chinese and European cities later. The concept was abandoned before the supplied material establishes a full commercial rollout. The brand's current ownership, management, product availability, distribution footprint, website, and operating status remain unclear from the available references.

• 2017

  Urban Classic introduced at EICMA

  [1]Evoke Motorcyclesen.wikipedia.org

  The café-racer-style Urban Classic was shown at the EICMA motorcycle exhibition in Milan and later described as entering production.

• 2017

  CES Asia Startup Park recognition

  [1]Evoke Motorcyclesen.wikipedia.org

  Evoke motorcycles were selected among five products highlighted at CES Asia's Startup Park.

• 2016

  Manufacturing and battery-supply partnerships

  [1]Evoke Motorcyclesen.wikipedia.org

  Evoke partnered with a Foxconn division for Urban S mass production and arranged battery-cell supply through Samsung SDI.

• 2015

  Urban S released in China

  [1]Evoke Motorcyclesen.wikipedia.org

  The Urban S became Evoke's first mass-produced motorcycle and entered the Chinese market as an electric urban commuter model.

• 2014

  Company formally founded in Beijing

  [1]Evoke Motorcyclesen.wikipedia.org

  Nathan Siy, Sebastian Chrobok, and Chris Riether formally founded Evoke Motorcycles.

• 2012

  Early electric-motorcycle development and Indonesian police prototypes

  [1]Evoke Motorcyclesen.wikipedia.org

  Evoke's development activity reportedly began, including a commission that produced five electric-motorcycle prototypes for the Indonesian police force.

An urban-focused electric-motorcycle brand emphasizing accessible zero-emission commuting, connected features, reduced maintenance, and progressively more distinctive motorcycle styling.

• Electric naked street motorcycle · 2015

  Urban S

  The Urban S is Evoke's first mass-produced motorcycle. Styled as an Italian-inspired naked street bike, it uses a fully electric drivetrain and was reported to offer approximately 200 kilometres of range. Released in China in 2015 and later offered in selected European markets, it was aimed at new riders and urban commuters who wanted a relatively low-maintenance, zero-tailpipe-emission alternative to petrol motorcycles. Its cited launch MSRP was US$9,499.

• Café-racer-style electric motorcycle · 2017

  Urban Classic

  The Urban Classic is a café-racer-style electric motorcycle that extended Evoke's range into a more design-led and heritage-influenced segment. It was unveiled at the 2017 EICMA motorcycle exhibition in Milan and was subsequently reported as entering production. The supplied source does not establish detailed final specifications, production volume, current availability, or markets beyond the broader distribution information associated with the brand.

• Electric cruiser motorcycle

  6061

  The 6061 was a planned cruiser-style electric motorcycle intended to deliver substantially more performance and range than Evoke's Urban models. The proposed specification included 120 kilowatts of peak power, approximately 400 kilometres of range, ABS, an internally mounted water-cooled motor, and a standard seven-inch touchscreen. The development schedule referenced a fourth-quarter 2018 release, but the available material does not confirm that the motorcycle reached production or continued as a current offering.

• 2018

  Develop the 6061 higher-performance platformGeneration change

  Background

  Evoke planned a larger cruiser-style motorcycle with greater range, power, and equipment than its Urban models.

  Action taken

  The proposed 6061 was specified with projected 120-kilowatt peak power, around 400 kilometres of range, ABS, liquid cooling, and a seven-inch touchscreen, with a targeted fourth-quarter 2018 release.

  Aftermath

  The supplied reference does not confirm whether the target launch occurred or whether the model achieved sustained production.

  Source

• 2017

  Introduce the Urban ClassicProduct launch

  Background

  Evoke sought to broaden its electric-motorcycle portfolio beyond the Urban S commuter format.

  Action taken

  The company unveiled the Urban Classic, a café-racer-style electric motorcycle, at EICMA in Milan and subsequently described it as entering production.

  Aftermath

  The model gave the brand a more style-oriented offering, although its later availability and commercial performance are not established.

  Source

• 2016

  Scale Urban S production through industrial partnershipsStrategy

  Background

  Evoke sought to move beyond limited development activity and support larger-scale manufacturing of its first mass-produced motorcycle.

  Action taken

  The company partnered with a Foxconn division to manufacture the Urban S in Yizhuang and arranged battery-cell supply through Samsung SDI.

  Aftermath

  The partnerships established a reported manufacturing and battery-supply framework, but the available material does not document production volumes or long-term results.

  Source

• Abandon the MyEvoke subscription and swap-service conceptStrategy

  Background

  Evoke explored a service model intended to reduce the inconvenience of charging, maintenance, and insurance for electric-motorcycle users.

  Action taken

  The proposed service would have combined an initial Urban S deposit, monthly payments, and access to swap stations, but the concept was abandoned.

  Aftermath

  No commercial rollout is established in the supplied material, and the planned Beijing and international expansion did not become a documented operating service.

  Source

1. 1Evoke Motorcyclesen.wikipedia.org