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EXCL Communications

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Corporate brand

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EXCL Communications was a Spanish-language broadcasting company that operated radio stations in the United States.

Last updated August 26, 2026

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Overview

EXCL Communications was a United States broadcasting company focused on Spanish-language radio. Athena and Christopher Marks founded the company in 1989, and its first station acquisitions were KBRG and KLOK in San Jose, California. Those stations were purchased from Radio América, Inc., which was associated with brothers Danny Villanueva and James Villanueva. The acquisitions established EXCL as a radio operator rather than merely a programming or advertising company. The company expanded through ownership and operation of additional Spanish-language stations. In 1997, EXCL Communications acquired Embarcadero Media. Following that transaction, the company was reported to own and operate 18 radio stations, many of which used the Radio Romántica format. This made EXCL one of the larger Spanish-language media groups in the United States during the late 1990s, at a time when Spanish-language broadcasting was becoming an increasingly important part of the country's radio market. EXCL became a division of Latin Communications Group in March 1996. Its subsequent corporate history was shaped by the acquisition of Latin Communications Group by Entravision on April 20, 2000. After that transaction, EXCL no longer operated as an independent company in the form described in its earlier history. Available reference material does not provide a separate current operating structure, product portfolio, website, public listing, or continuing corporate identity for EXCL Communications. It is therefore best treated as a historical or absorbed Spanish-language broadcasting brand rather than an active standalone media company.

History

EXCL Communications was established in 1989 by Athena and Christopher Marks as a Spanish-language broadcasting company in the United States. Its initial expansion came through the purchase of KBRG and KLOK, two San Jose, California radio stations acquired from Radio América, Inc., associated with Danny Villanueva and James Villanueva. These transactions gave EXCL an operating base in Spanish-language radio and placed it within a growing market serving Spanish-speaking listeners. The company subsequently developed a broader station portfolio. Its 1997 purchase of Embarcadero Media was a significant expansion, after which EXCL was described as owning and operating 18 radio stations. Many of those stations used the Radio Romántica format, indicating a programming strategy centered on Spanish-language romantic music and related radio content. The scale of the portfolio made EXCL one of the larger Spanish-language media groups in the United States during the period. EXCL's corporate independence changed in March 1996, when it became a division of Latin Communications Group. The company continued to be identified with Spanish-language radio operations, including the station portfolio expanded through the Embarcadero Media acquisition. On April 20, 2000, Entravision purchased Latin Communications Group. Because EXCL was part of that group, the transaction ended the company's previously documented position as an independent corporate operator. The available reference does not establish a distinct modern successor brand, standalone website, or current management team for EXCL Communications. Its historical significance lies in its contribution to the consolidation and expansion of Spanish-language radio broadcasting in the United States during the 1980s and 1990s.

  • 2000

    Corporate absorption through Entravision transaction

    [1]

    Entravision purchased Latin Communications Group on April 20, bringing the group division containing EXCL Communications under Entravision's ownership.

  • 1997

    Embarcadero Media acquisition

    [1]

    EXCL acquired Embarcadero Media and was subsequently reported to own and operate 18 radio stations.

  • 1996

    Joined Latin Communications Group

    [1]

    EXCL became a division of Latin Communications Group in March.

  • 1989

    Company founded

    [1]

    Athena and Christopher Marks founded EXCL Communications as a Spanish-language broadcasting company.

  • 1989

    First station acquisitions

    [1]

    EXCL acquired San Jose, California stations KBRG and KLOK from Radio América, Inc.

Products and positioning

A Spanish-language radio broadcasting group serving audiences in the United States, with a portfolio that included stations using the Radio Romántica format.

  • Broadcasting · 1989

    Spanish-language radio stations

    EXCL Communications' core business was the ownership and operation of Spanish-language radio stations in the United States. The company built its portfolio through acquisitions, beginning with KBRG and KLOK in San Jose and later reaching a reported total of 18 stations after acquiring Embarcadero Media.

  • Radio format

    Radio Romántica

    Radio Romántica was a Spanish-language radio format used by many stations in EXCL Communications' portfolio. The format formed part of the company's programming identity during its expansion as a Spanish-language media group.

Brand decisions

  • 2000

    Entravision purchase of Latin Communications GroupM&A

    Background

    EXCL had operated as a division of Latin Communications Group since 1996.

    Action taken

    Entravision purchased Latin Communications Group on April 20, 2000.

    Aftermath

    The transaction ended EXCL's documented role as an independent company and placed its operations within the acquiring corporate structure.

  • 1997

    Acquisition of Embarcadero MediaM&A

    Background

    EXCL pursued further consolidation in Spanish-language radio by acquiring Embarcadero Media.

    Action taken

    The company completed the acquisition and expanded its station portfolio to a reported 18 radio stations.

    Aftermath

    EXCL became one of the larger Spanish-language media groups in the United States, with many stations using the Radio Romántica format.

  • 1989

    Acquisition of KBRG and KLOKM&A

    Background

    As a newly established Spanish-language broadcaster, EXCL Communications acquired its first stations in San Jose, California, from Radio América, Inc.

    Action taken

    The company purchased KBRG and KLOK and used the acquisitions to establish its initial radio operating base.

    Aftermath

    The transactions marked EXCL's entry into station ownership and operation in the United States.

Sources1 sources

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