Exmark
Exmark is a U.S. manufacturer of professional turf care equipment, known for its Lazer Z zero-turn riding mower and now a division of The Toro Company.
Last updated September 15, 2026
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Overview
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment, starting with seven employees in a garage-type building just south of Beatrice, Nebraska. It relocated in 1983 to the Gage County Industrial Park in Beatrice and initially focused on mid-size walk-behind mowers and turf rakes. In 1987 the product line was expanded to include commercial riding mowers, and in 1995 production began on the mid-mount zero-turn riding mower, the Exmark Lazer Z. In 1997 Exmark became a division of The Toro Company, headquartered in Bloomington, Minnesota. Exmark's current mower lineup includes zero-turn, walk-behind, stand-on, electric, and autonomous mowers.
History
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment, beginning operations with seven employees in a garage-type building just south of Beatrice, Nebraska. In 1983 the company relocated to its present location in the Gage County Industrial Park in Beatrice, where it focused on manufacturing a line of mid-size walk-behind mowers and turf rakes. In 1987, due to the rapidly growing turf care equipment market and its competitive nature, the product line was expanded to include commercial riding mowers. A pivotal development came with the introduction of a mid-mount zero-turn riding mower, the Exmark Lazer Z, with production beginning in April 1995; it was quickly accepted by turf care professionals. In 1997, the company celebrated its 15th anniversary and became a division of The Toro Company, with corporate headquarters in Bloomington, Minnesota. In 2020, Exmark celebrated the 25th anniversary of the Lazer Z zero-turn mower.
Products and positioning
Professional-grade turf care equipment; the Lazer Z is described as the gold standard in commercial-grade zero-turn mowing.
Lazer Z Zero-Turn Mowers
For 30 years, Exmark's Lazer Z has been considered the gold standard in commercial-grade, zero-turn excellence.
Radius Zero-Turn Mowers
Radius zero-turn mowers are ready to make quick work of your biggest mowing jobs, delivering performance and reliability for users seeking professional performance.
Quest Zero-Turn Mowers
Designed for enhanced performance and cut quality, the Exmark Quest residential mowers are the ideal choice for small- to mid-sized lots.
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