Eyecity

Eyecity (アイシティ) is a Japanese specialty retailer of contact lenses and contact lens accessories. It operates under the corporate name HOYA Eye Care Retailing LLC (HOYAアイケアリテイリング合同会社), a subsidiary of the Japanese optical and healthcare group HOYA Corporation. The company is headquartered in Nakano, Tokyo, at 4-10-2 Nakano, and its business consists of selling contact lenses and related products. As of September 1, 2026, Eyecity reported 384 domestic stores in Japan, making it one of the country's larger contact lens retail networks. The brand positions itself as a friendly and reassuring place to start wearing contact lenses, with messaging aimed at first-time users and children. Its product range covers daily disposable lenses (1 Day), two-week lenses (2 Week), monthly lenses (1 Month), hard and soft contact lenses, toric lenses for astigmatism, multifocal lenses for presbyopia, and color/circle lenses, along with lens care products. Featured products on its website include 1 Day Hoya One Luminous, 1 Day Hoya One Premium, 1 Day Clarity One Day Wet Lock, toric versions such as Hoya One Premium Toric and Precision One Toric, multifocal Proclear One Day Multifocal, color lenses such as Revia Silicone One Day and La Forte Lena One Day UV, and 2 Week Hoya One Delight and Biofinity. Care items include Hoya One Lens Support and Hoya One Eye Shampoo Long. Beyond physical stores, Eyecity offers online ordering and services such as a subscription-style regular delivery plan (おトク定期便), an on-demand delivery service (ほしいとき便), a fixed-fee plan for eligible hard contact lenses (アイシティ定額プラン), a points program combining Eyecity points and Rakuten points, and a store pickup service for online orders. The company also runs campaigns and coupons and provides customer support and after-sales service. Eyecity emphasizes compliance with Japan's regulatory framework for contact lenses, which are classified as highly controlled medical devices. It states that it sells contact lenses based on the voluntary sales standards established by the Japan Contact Lens Association, and it advises customers to obtain an eye examination and prescription from an ophthalmologist. The brand also promotes sustainability through its "Eyecity eco project," which began in 2010 and recycles empty disposable contact lens blister cases, contributing to CO2 reduction, employment support for people with disabilities, and corneal transplantation support. The company also cites environmental measures such as LED store lighting and office paperless initiatives.

Eyecity is the contact lens retail brand of HOYA Eye Care Retailing LLC (HOYAアイケアリテイリング合同会社), a Japanese company headquartered at 4-10-2 Nakano, Nakano-ku, Tokyo. The company's stated business is the sale of contact lenses and contact lens accessories. It operates as part of the HOYA group, a Japanese optical and healthcare corporation, and the Eyecity brand serves as the group's consumer-facing contact lens retail network in Japan. The brand has grown into a substantial retail chain, reporting 384 domestic stores as of September 1, 2026. Its store network is complemented by online sales and a range of services designed to make contact lens purchasing convenient and recurring. These include the Okutoku Teiki-bin regular delivery plan, the Hoshii Toki-bin on-demand delivery service, the Eyecity Teigaku Plan fixed-fee plan for eligible hard contact lenses, a points program that combines Eyecity points with Rakuten points, and a store pickup service for online orders. Eyecity's product assortment spans the main contact lens categories used in Japan: daily, two-week, and monthly disposable soft lenses; hard lenses; toric lenses for astigmatism; multifocal lenses for presbyopia; and color and circle lenses. The website highlights products from HOYA's own Hoya One family as well as third-party brands such as Clarity, Precision, Proclear, Revia, La Forte, and Biofinity, alongside care products including Hoya One Lens Support and Hoya One Eye Shampoo Long. Because contact lenses are regulated in Japan as highly controlled medical devices, Eyecity emphasizes safe use and compliance. The company states that it sells contact lenses based on the voluntary sales standards established by the Japan Contact Lens Association, and it advises customers to be examined by an ophthalmologist and to purchase lenses according to a prescription or instruction. Its website includes educational content about vision, contact lens materials and manufacturing, and precautions for safe wear. Eyecity also presents itself as a socially and environmentally responsible retailer. Its "Eyecity eco project," launched in 2010, collects and recycles empty disposable contact lens blister cases at stores. According to the company, the project contributes to CO2 reduction, support for the independent employment of people with disabilities, and corneal transplantation support, and it describes the initiative as an industry first that began in Eyecity stores and has since spread nationwide. The company also cites environmental measures such as converting store lighting to LED and reducing paper use in offices. In its marketing, Eyecity positions itself as a welcoming choice for first-time contact lens wearers and for children starting lens use, with campaigns, coupons, and support services intended to make the experience reassuring. The brand maintains customer support and after-sales service functions and publishes store news, notices, and press releases on its website.

• 2026

  As of September 1, 2026, Eyecity reported 384 domestic stores in Japan.

• 2010

  Eyecity eco project launched, recycling empty disposable contact lens cases at stores.

• Ichikawa Myoden store opened.

• Soyora Tsuzakibashi store opened.

A reassuring, beginner-friendly Japanese contact lens specialty retailer offering a broad range of lenses and care products through a large store network and online services.

• Daily disposable contact lenses

  1 Day Hoya One Luminous

• Daily disposable contact lenses

  1 Day Hoya One Premium

• Daily disposable contact lenses

  1 Day Clarity One Day Wet Lock

• Toric contact lenses

  Hoya One Premium Toric

• Toric contact lenses

  Precision One Toric

• Multifocal contact lenses

  Proclear One Day Multifocal

• Color/circle lenses

  Revia Silicone One Day

• Color/circle lenses

  La Forte Lena One Day UV

• Two-week contact lenses

  2 Week Hoya One Delight

• Two-week contact lenses

  Biofinity

• Care products

  Hoya One Lens Support

• Care products

  Hoya One Eye Shampoo Long

1. 1コンタクトレンズ専門店 - コンタクトレンズのアイシティeyecity.jp
2. 2会社情報 - コンタクトレンズのアイシティeyecity.jp
3. 3アイシティのSDGs ABOUT - コンタクトレンズのアイシティeyecity.jp
4. 4視力・コンタクトレンズとは - コンタクトレンズのアイシティeyecity.jp
5. 5Eyecity - Wikidatawikidata.org