Eyecraft
Retailer / private label
UnclaimedEyecraft is a Russian chain of optics stores offering quality frames, lenses and professional vision testing.
Last updated November 4, 2026
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Overview
Eyecraft (Russian: Айкрафт) is a Russian optical retail chain in the eyewear retail sector, selling eyeglass frames and lenses and offering professional eye examinations in its stores. Its official website describes the business as a combination of “quality frames and lenses” and “professional eye examinations,” indicating a positioning as a professional optical retail format rather than a purely fashion brand or an online-only eyewear brand. As a multi-store chain, Eyecraft belongs to the specialty retail segment of the consumer discretionary sector. The company operates under the Eyecraft trademark and serves Russian consumers seeking corrective eyewear and related optical services. Public structured data describes it only as “a Russian optical chain,” which is precisely its core identity: a retail network, not a manufacturer or a single boutique. Because the brand is known mainly through its store network and official website, its public image centers on in-store optical retail: frame selection, lens fitting, and in-store eye examinations. The following profile records only what can be verified from the evidence provided and makes no guesses about unknown details (founding year, ownership, headquarters).
History
Eyecraft is a chain of optics stores in Russia. Public structured data identifies the business as a Russian optical retail chain, and its official website presents the brand as a provider of quality frames and lenses together with professional vision testing. The available evidence does not specify a founding date, founder, headquarters city, or ownership structure, so those details are not asserted here. The brand's history is therefore best understood through its current identity: a multi-location optical retailer serving the Russian market. Its stores combine the sale of corrective eyewear — frames and lenses — with in-store eye examinations, a common model for specialty optical chains. The official site's emphasis on "quality frames and lenses" and "professional vision testing" indicates that the brand competes on both product assortment and professional service rather than on a single product line. No verified milestones, ownership changes, or expansions are documented in the supplied evidence. As a result, this dossier records the brand's sector, market, and offer without inventing dates or corporate events.
Products and positioning
Specialty optical retail chain offering quality frames, lenses and professional vision testing in Russia.
Eyeglass frames
Frames sold through Eyecraft optical stores.
Lenses
Lenses offered alongside frames.
Vision testing
Professional eye examinations provided in stores.
Sources2 sources
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